Kaorium Parangkek Pangalaman Harumbunga dek Toshiharu Kurisu - Scentmatic adolah pamenang nan sangaik tahormat dari A' Design Award Perak 2025 nan sangaik prestigius dalam Kategori Kompetisi Antarmuka.
PerakAntarmuka· 2025
Kaorium Parangkek Pangalaman Harumbunga
dek Toshiharu Kurisu - Scentmatic
Klien: Scentmatic Inc.
Pamenang A' Design Award Perak dalam Kategori Antarmuka
Pamenang Pangharogaan Taverifikasi
Verifikasi Status Pangharogaan untuak #166218Desain
Tantang Kaorium Parangkek Pangalaman Harumbunga
Sistem signage interaktif iko manawarkan caro baru untuak marasoan dan manikmati harumbunga malalui paduaan bau jo bahasa. Manggunoan teknologi Kaorium nan didukung AI, nan mavisualisasikan karakteristik harumbunga, pangguno dapek manjajaki parsepsi pribadi mareka taadok bau dan manjajaki kato-kato deskriptif nan selaras jo kesan mareka. Iko mamungkinkan mareka manamuan harumbunga nan sempurna sasuai jo raso pribadi mareka.
Pangakuan
Tantang A' Design Award Perak
Kaorium Parangkek Pangalaman Harumbunga adolah pamenang A' Design Award Perak, sabuah pangakuan nan luar biaso bapresti nan dibarikan ka rancangan tingkaik tatinggi, elok jo mangesankan. Pamenang Perak adolah karya nan sangaik cemerlang jo sangaik kreatif nan mamparlihatkan kapakaran, bakaik jo katajaman pikiran parancangnyo. Kaorium Parangkek Pangalaman Harumbunga dipaokan manjadi karya nan mangaguikan, contoh tauladan, sangaik profesional jo inovatif sacaro dalam. Rancangan nan manang Perak iko adolah panemuan nan nampak jo dikagumi nan mambari sumbangan untuak maluaskan batas seni, ilimu, rancangan jo teknologi. Kaorium Parangkek Pangalaman Harumbunga adolah ciptaan nan dicamburui banyak urang, nan mambangkikkan karinduan, mambaok parasaan positif jo malahiakan karagumon jo kakaguman.
Di Baliak Desain
Kit Pers
Kredit, anggota tim jo rincian teknis nan disadioan dek perancang.
- Sifat Unik
- This interactive signage uses AI to put scents into words and visualize the characteristics of each scent, offering new ways to encounter and enjoy scents.
To allow users to focus on the images evoked by the scent and words, visual elements are kept to a minimum, with text floating up on the tabletop for a simple UI.
Finally, the desired scent is presented in a scene like a "babbling brook of fresh greenery," encouraging emotional engagement. - Dimensi & Kemasan
- External dimensions W1083.5 × D718 × H850 mm
Weight 80kg
Using RFID, this new sensory experience combines scent and words, and the physical and digital, creating easy-to-understand and friendly interactions. - Tag
- Kaorium, AI, fragrance, signage, device
- Teknologi Produksi
- Everyone perceives scents differently.
Kaorium puts these diverse perceptions into words and presents them, but it wants to respect "how the user themselves felt" and not unilaterally limit its interpretation.
With cognitive diversity gaining attention in the context of education and business, Kaorium believes it can contribute to fostering a culture of respect and mutual acceptance of differences in how people perceive scents. - Tantangan Desain
- When the prototype was actually completed, it became clear that it would be difficult to elevate the scent into a valuable experience simply by describing it in words.
Rather than assigning a fragrance professional, they took a more consumer-oriented approach, pursuing what consumers "want" and collaborated with the sake, sports, and education sectors to improve social and experiential value. - Penelitian
- In order to verify the value of KAORIUM from a neuroscience perspective, joint research was conducted with the University of Tokyo.
In a demonstration experiment at a fragrance shop, the entrance rate increased by 139% and the purchase rate increased by 287% compared to before the introduction.
The use of KAORIUM overseas is also increasing, including an exhibition at the London Design Festival 2023 and its introduction at The Fragrance Shop, the largest in the UK. - Inspirasi
- This project began with the vision of "enriching people's sensibilities and senses through fragrance."
Fragrances enrich our lives, but scents are vague and difficult to grasp, and each person perceives them differently.
For many people, it is difficult to choose a scent that suits them from the vast selection available, so we thought that "words" would be the key to creating an experience that allows many people, including beginners, to enjoy scents. - Durasi Proyek
- The project started in Japan in November 2019. The extrasensory experience of scent that Kaorium brings can be applied to various fields such as education, food and drink, art and entertainment, and shopping. Currently, we are developing tools for sensory education, food and drink experiences, and purchasing experiences for brick-and-mortar retail stores. We are researching further possibilities for use.
- Alua Operasi
- Using natural language processing, Kaorium can replace scents with simpler expressions that beginners can understand, such as "soft," "soapy," and "clean."
Existing methods to support product selection include "diagnostic content," which suggests products that suit users by answering questions in a questionnaire, but KAORIUM provides an experience that allows users to actually smell different scents and delve deeper into how they feel, creating a more satisfying experience. - Paten
- Trademark (2023) 2022-082558 SCENTMATIC.Inc
- Anggota Tim
- producer/director: Toshiharu Kurisu
designer: Yoshiyuki Habashima - Kredit Gambar
- Image #1: SCENTMATIC.Inc, Kaorium, 2025.
Image #2: SCENTMATIC.Inc, Kaorium, 2025.
Image #3: SCENTMATIC.Inc, Kaorium, 2025.
Image #4: SCENTMATIC.Inc, Kaorium, 2025.
Image #5: SCENTMATIC.Inc, Kaorium, 2025.
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