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Golden Key Venue Gaduang Kantua by MADA s.p.a.m. LLC
Golden Key Venue Gaduang Kantua by MADA s.p.a.m. LLC
Golden Key Venue Gaduang Kantua by MADA s.p.a.m. LLC
Golden Key Venue Gaduang Kantua by MADA s.p.a.m. LLC
Golden Key Venue Gaduang Kantua by MADA s.p.a.m. LLC

Platina Arsitektur · 2025

Golden Key Venue Gaduang Kantua

by MADA s.p.a.m. LLC

  • A' Design Award Platina 2025 in Arsitektur
  • CLIENT: MADA s.p.a.m. LLC
  • Estimated Number of Design Views: 7,167,289
  • Verification code 1C1E80DB10 · Verify this award
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About Golden Key Venue Gaduang Kantua

Golden Key Venue adolah sabuah gaduang kantua di Shanghai, Cino, nan dibuek jo caro maubah bakeh gudang lamo. Tigo blok randah disambuangkan jo zona batingkek tinggi. Kantilever sapanjang 26 meter ditunjang dek duo tiang mereang nan dilapisi baja tahan karat jo finishing camin. Fasadnyo dibuek dari 28.000 panel terakota sirah, nan maagiah panampilan minimalis bak kampus, samantaro dindiang tirai kaco ultra-putiah mambantuak tingkek ateh. Volume nan basusun manciptakan interior bagayo loft. Halaman dalam, teras, taman atok, sarato ruang hijau di sapanjang Jalan Chuanqiao manghubuangkan pamakai jo alam.

About the A' Design Award Platina

Golden Key Venue Gaduang Kantua adolah pamenang A' Design Award Platina, sabuah pangakuan nan sangaik bapresti nan dibarikan ka rancangan nan batua-batua luar biaso, elegan jo hebat. Pamenang Platina adolah kaajaiban ciptaan, bukti batas kreativitas pikiran jo mamparlihatkan profesionalisme sarato kajeniusan nan indak ado tandiangan dari parancangnyo. Rancangan iko dipaokan manjadi karya nan paliang tanamo nan mandefinisikan estetika sabuah jaman, mambari sumbangan ka kasajahteraan masyarakaik jo maluaskan batas seni, ilimu, rancangan jo teknologi. Golden Key Venue Gaduang Kantua mamparlihatkan tingkaik karancakan nan malampaui biaso jo manjadikan dunia tampek nan labiah elok jo ciri-cirinyo nan babuek manfaat. Golden Key Venue Gaduang Kantua adolah karya nan manang A' Design Award Platina nan mambangkikkan karinduan, mambari ilham jo malahiakan kagumbiraan gadang.

Press Kit

Unique Properties
This project explores urban norms through three low-rise blocks linked to a high-rise zone, with two slanted columns. It integrates green spaces along Chuanqiao Road and uses stacked volumes for a loft-like design. The facade, with 28,000 red ceramic tiles, offers a minimalist "academic-style" look, while courtyards, terraces, and rooftop gardens foster creativity and nature connection.
Dimensions & Packaging
The site covers an area of 11,000 square meters, with a total building area of 36,000 square meters (22,000 square meters above ground and 14,000 square meters underground). The building has a height of 40 meters, with 5 floors above ground and some areas reaching 8 floors.
Tags
Urban Catalyst, Urban Renewal, Industrial Architecture, Architectural Transformation, Green Spaces, Community, Research and Development, Cantilever Architecture
Production Technology
The building features a 26-meter cantilever supported by two tilted, mirror-finish stainless steel columns, creating a surreal spatial effect. The facade, made of 28,000 red terracotta panels, evokes a minimalist campus-style aesthetic with green trees and red walls. The upper portion showcases glazed ultra-white glass curtain walls, forming a distinct two-level architectural design.
Design Challenge
The design’s challenge lies in the 26 meter cantilever, supported by two inclined giant columns wrapped in mirror finish stainless steel. These columns extend from the ground to the ceiling, creating a seamless, suspended effect. Balancing structural integrity with the delicate reflective surfaces required close coordination between engineering and design, ensuring both stability and visual impact. Achieving strength, elegance, and a surreal spatial experience was essential to the project’s success.
Research
The Golden Key Venue, located at 1065 Chuanqiao Road in Pudong's Jinqiao area, was formerly the Huashi Storage Warehouse under Shanghai Pharma Group. The five-story, 2,700 sqm building was in disrepair and had low land-use efficiency, affecting the surrounding industrial community. As part of Jinqiao Sub-center's broader transformation, Shanghai Pharma Holdings and Jinqiao Group, two state-owned enterprises, have spearheaded this urban renewal project.
Inspiration
Urban structures possess an inherent logic that requires rationality and knowledge to shape, forming a driving force for urban behavior - an Urban Catalyst. Its purpose is to influence other elements, attracting talent to collectively create a vibrant, cohesive city, driven by empowered industries, urban construction, productivity integration, vitality creation, and regeneration.
Project Duration
The design phase of the architectural project began in 2021, with construction completed in 2024.
Location: 1065 Chuanqiao Road, Shanghai, China
Operation Flow
Through the collaboration between Shanghai Pharma Holdings and Jinqiao Group, an old warehouse has been transformed into a landmark innovation hub in the Jinqiao Sub-center. Magsense Health has settled in the project, with biopharmaceutical companies like Huashi Pharmacy and Huantong Technology joining soon. This initiative is fostering a synergistic biopharmaceutical ecosystem, positioning the area as a key industry hub and a Shanghai benchmark for urban renewal driving new productivity.
Image Credits
Image #1: Photographer Vincent Wu, 2024.
Image #2: Photographer Vincent Wu, 2024.
Image #3: Photographer Vincent Wu, 2024.
Image #4: Photographer Vincent Wu, 2024.
Image #5: Photographer Vincent Wu, 2024.
Video Credits: MADA s.p.a.m LLC, 2024

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