Cheetos Cheesy Verse 2024 Rancangan Pameran Immersive by PepsiCo Design and Innovation

Cheetos Cheesy Verse 2024 Rancangan Pameran Immersive by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2025 A' Design Award Basi in Interior Competition Category.

BasiInterior· 2025

Cheetos Cheesy Verse 2024 Rancangan Pameran Immersive

by PepsiCo Design and Innovation

A' Design Award Basi Winner in Interior Category

18,344

Verified Award Winner

Verify Award Status for #169566

View at A' Design Award Press Release Award Badge

Colors

The Design

About Cheetos Cheesy Verse 2024 Rancangan Pameran Immersive

Cheetos Cheesy Verse 2024 marupokan pangalaman pameran immersive nan dibuek di Mexico City. Edisi katigo dari projek iko dibukak pado bulan Juli 2024 sarato dipersembahkan dek karakter merek Chester Cheetah. Rancangan iko mangajak pangunjuang untuak manjalajahi sapuluah pangalaman nan bapisah, tiok-tiok tahubuang jo camilan Cheetos nan bebeda, tamasuak Torciditos, Bolitas, Colmillos, Flamin Hot, Poffs, sarato Popcorn. Satiok ruang mampunyoi tema sarato karakter nan khas. Hiburan, fashion, sarato makanan marupokan tigo tema utamo dari sadonyo rancangan iko.

The Recognition

About the A' Design Award Basi

Cheetos Cheesy Verse 2024 Rancangan Pameran Immersive adolah pamenang A' Design Award Basi, sabuah pangakuan nan bapresti nan dibarikan ka rancangan nan elok nan mamanuhi kaparluan profesional jo industri nan dipaokan dari ciptaan nan dirancang jo elok. Pamenang Basi mamparlihatkan kamahiran nan gadang, spesialisasi nan tinggi, pamahaman pakar jo kapasitas kreatif panciptanyo. Cheetos Cheesy Verse 2024 Rancangan Pameran Immersive dipaokan manjadi ciptaan nan sangaik dihormati, dikagumi jo disayangi, nan praktis jo inovatif. Rancangan nan manang Basi iko mamasukkan praktik tabaik industri jo punyo ciri teknis nan cakap nan bapautan jo ilimu jo bakaik. Cheetos Cheesy Verse 2024 Rancangan Pameran Immersive dihormati karano katalitiannyo jo dirancang untuak maningkekkan kualitas hiduik jo mambantu manjadikan dunia tampek nan labiah elok.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In July 2024, mischievous Chester Cheetah opened a portal to the different worlds of Cheetos. The fun, famous feline presented the third edition of the Cheetos Cheesy Verse, an immersive experience created by our team in Mexico City. This year, the Cheetos Cheesy Verse was back and cheesier than ever. We wanted the immersive experience to be bigger than previous years, so we invited the Cheetos faithful to explore the world of Cheetos through 10 unique experiences.
Inspiration: Inspired by the unique personalities within the Cheetos portfolio, we created a universe of different flavors and different worlds. Each Cheetos snack — Torciditos, Bolitas, Colmillos, Flamin' Hot, Poffs, and Popcorn — had its own experience, always with a gravitational pull toward entertainment, fashion, and food, the centers of gravity in the Cheetos Cheesy Verse.

Read the Press Release