Ghaffari Booth Pameran by Mohammad Hakiminia is a highly esteemed winner of the very prestigious 2025 A' Design Award Perak in Pameran Dagang Competition Category.
PerakPameran Dagang· 2025
Ghaffari Booth Pameran
Client: Ghaffari Chemical Industries Corp.
A' Design Award Perak Winner in Pameran Dagang Category
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- Verified Award Winner
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The Design
About Ghaffari Booth Pameran
Ghaffari adolah booth pameran nan dirancang untuak sabuah paruso industri kimia. Booth ko mancakuik lueh 400 meter persegi di Hall 6 Pusek Pameran Internasional Tehran. Sabuah dindiang televisi gadang dilatakkan sapanjang sumbu utamo lokasi tu dan manampilan babagai konten merek. Layarnyo dipasang tabanam ka dalam, nan mandefinisikan baliak bateh antaro booth jo koridor publik sarato mambantuak wilayah transisi nan bantuaknyo bak panggung. Bagian sumbu nan tasiso bafungsi sabagai pintu masuak utamo. Booth ko juo punyo ruang studio untuak demonstrasi produk, wilayah wawancara, jo tampek fotografi.
The Recognition
About the A' Design Award Perak
Ghaffari Booth Pameran adolah pamenang A' Design Award Perak, sabuah pangakuan nan luar biaso bapresti nan dibarikan ka rancangan tingkaik tatinggi, elok jo mangesankan. Pamenang Perak adolah karya nan sangaik cemerlang jo sangaik kreatif nan mamparlihatkan kapakaran, bakaik jo katajaman pikiran parancangnyo. Ghaffari Booth Pameran dipaokan manjadi karya nan mangaguikan, contoh tauladan, sangaik profesional jo inovatif sacaro dalam. Rancangan nan manang Perak iko adolah panemuan nan nampak jo dikagumi nan mambari sumbangan untuak maluaskan batas seni, ilimu, rancangan jo teknologi. Ghaffari Booth Pameran adolah ciptaan nan dicamburui banyak urang, nan mambangkikkan karinduan, mambaok parasaan positif jo malahiakan karagumon jo kakaguman.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- By recessing the TV wall, the boundary between the booth and the public corridor was redefined, creating a stage-like area that acted as a transitional space. This strategic move also ensured that the remaining portion of the primary axis functioned as the primary entrance to the booth.
- Dimensions & Packaging
- The exhibition booth for Ghafari Chemical Industries was a 400-square-meter project located in Hall 6 of the Tehran International Exhibition Center
- Tags
- Ghaffari, Exhibition, Design, Architecture
- Production Technology
- The core idea of the project was to place a large TV wall along the primary axis of the site. This screen serves as a dynamic visual element for presenting the brand’s diverse content.
- Design Challenge
- The main design challenge is how to create a space that not only meets the functional requirements of an exhibition booth but also incorporates the spatial qualities of an inviting environment for two distinct audience groups—sometimes with conflicting needs—within a unified and cohesive design
- Research
- • A studio-like space for product testing and new product demonstrations
• An area for interviews
• A designated spot for photo opportunities and brand engagement - Inspiration
- The primary design challenge was to create a space that could simultaneously attract general visitors and high-profile clients.
- Project Duration
- The project started in January 2025 in Tehran and finished in January 2025 in Tehran, and was exhibited in Tehran International Exhibition in January 2025.
- Operation Flow
- On its sixtieth anniversary, Ghafari chemical industries underwent a significant transformation, including rebranding, revamping its visual identity and packaging, and launching new products, all of which needed to be highlighted at the exhibition.
- Patents
- -
- Image Credits
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