Teli Tiee Pamutar Curito by Leijing Zhou is a highly esteemed winner of the very prestigious 2025 A' Design Award Basi in Produk Bayi Competition Category.
BasiProduk Bayi· 2025
Teli Tiee Pamutar Curito
by Leijing Zhou
Client: Zhejiang University
A' Design Award Basi Winner in Produk Bayi Category
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- Verified Award Winner
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The Design
About Teli Tiee Pamutar Curito
Teli Tiee marupokan pamutar curito nan dirancang untuak interaksi antaro anak-anak jo urang gaek. Tigo jinih blok elemen curito diliekkan ka dalam alua, sarato paranti ko manyensor satiok kombinasi nan dipasang lalu mamutar curito nan sasuai. Sabuah tuas digeserkan ka suok untuak manggantian curito, dan ka kida untuak marakam curito nan baru. Curito nan taralah tu diolah dek kacadasan buatan (AI) sahinggo manjadi curito baraluihan nan bisa dibagikan. Badan paranti ko dibuek dari plastik jo kayu, dilangkoki jo teknologi near field communication (NFC), Bluetooth, sarato layar elektronik.
The Recognition
About the A' Design Award Basi
Teli Tiee Pamutar Curito adolah pamenang A' Design Award Basi, sabuah pangakuan nan bapresti nan dibarikan ka rancangan nan elok nan mamanuhi kaparluan profesional jo industri nan dipaokan dari ciptaan nan dirancang jo elok. Pamenang Basi mamparlihatkan kamahiran nan gadang, spesialisasi nan tinggi, pamahaman pakar jo kapasitas kreatif panciptanyo. Teli Tiee Pamutar Curito dipaokan manjadi ciptaan nan sangaik dihormati, dikagumi jo disayangi, nan praktis jo inovatif. Rancangan nan manang Basi iko mamasukkan praktik tabaik industri jo punyo ciri teknis nan cakap nan bapautan jo ilimu jo bakaik. Teli Tiee Pamutar Curito dihormati karano katalitiannyo jo dirancang untuak maningkekkan kualitas hiduik jo mambantu manjadikan dunia tampek nan labiah elok.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Teli Tiee is a story-player designed for intergenerational interaction between children and the elderly.
Equipped with three types of story elements blocks, the elderly and kids can listen colorful stories by combining different blocks. Stories come from system presets and elderly-shared ones. The elderly can share their stories or co-create new stories with kids. Recorded stories, processed by AI, are uploaded to the database and turned into illustrated stories for sharing. - Dimensions & Packaging
- 300mm*180mm*184mm
- Tags
- Inter-generational interaction, Story player, Emotional design
- Production Technology
- The main body of the product is made of plastic and wood to ensure the safety of children. The product contains NFC, electronic screen, bluetooth and other modules to ensure the realization of product functions.
- Design Challenge
- The primary creative and research challenge was to bridge the generational gap through a single product. Designing for two distinct user groups-the elderly with their need for self-expression and reminiscence, and children with their demand for engaging and educational play-required a delicate balance. Technologically, integrating AI for story processing and illustration generation while ensuring friendliness for non-tech-savvy users was a significant hurdle.
- Research
- The methodology involved analyzing the needs of both groups through interviews and observations. Interviews were conducted with elderly people and children to understand their behaviors, preferences, and pain points in communication. Observation was also carried out in community settings where inter-generational interactions occurred. Research tools included questionnaires, voice recorders for interviews, and note-taking.
- Inspiration
- In modern society, with the increasing prevalence of inter-generational families, there is a growing need for effective communication channels between the elderly and children. Observing that the elderly often find solace in reminiscing about their past experiences, while children are naturally drawn to the vivid and imaginative world of picture-book stories, we were inspired to create Teli Tiee.We use emotional and inclusive design principles to complete the design and use AI to process the story content.
- Project Duration
- The project started in April 2023 in China and finished in August 2023 in China
- Operation Flow
- When using the story machine, press the on key to start the device. According to the guidance, put story elements blocks into the groove, and the system senses and plays the story of the combination. Users can pull the lever to the right to switch to the next story, and to the left to record and upload their stories.
- Team Members
- Xinmiao Shen
Leijing Zhou
Xiaotong Guan
Menghan Li
Xiaofei Gong
Yuqi Wei
Jinjie Li
Qianyi Wang
Zihan Zhang
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