Geneus DNA and Gatta Interior Kadai Ritel, Interior Kafe by After Design Living and Space Co.,Ltd.

Geneus DNA and Gatta Interior Kadai Ritel, Interior Kafe by After Design Living and Space Co.,Ltd. is a highly esteemed winner of the very prestigious 2025 A' Design Award Perak in Interior Competition Category.

PerakInterior· 2025

Geneus DNA and Gatta Interior Kadai Ritel, Interior Kafe

by After Design Living and Space Co.,Ltd.

Client: After Design Living and Space Company Limited

A' Design Award Perak Winner in Interior Category

27,353
Verified Award Winner
Verify Award Status for #172873

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Geneus DNA and Gatta Interior Kadai Ritel, Interior Kafe

Geneus DNA jo Gatta adolah interior ritel multifungsi nan manggabuangkan layanan tes genetik pribadi jo kafe. Namo Gatta barasa dari ampek basa DNA yaitu A, C, G jo T, nan malambangkan kasihatan nan bersifat pribadi. Proyek ko manampek duo unit basabalahan ukuran 6 kali 5 meter, jo total lueh 60 meter persegi. Salah satu sisi manyadioan tes genetik, samantaro sisi lainnyo manyadioan kopi. Stainless steel, polikarbonat transparan, garih malengkuang, jo pancahayaan strip LED manciptakan tampilan futuristik. Tata letak tabuko mambimbiang pangunjuang dari sains ka kanyamanan, mambuek tes taraso indak manakuikkan.

The Recognition

About the A' Design Award Perak

Geneus DNA and Gatta Interior Kadai Ritel, Interior Kafe adolah pamenang A' Design Award Perak, sabuah pangakuan nan luar biaso bapresti nan dibarikan ka rancangan tingkaik tatinggi, elok jo mangesankan. Pamenang Perak adolah karya nan sangaik cemerlang jo sangaik kreatif nan mamparlihatkan kapakaran, bakaik jo katajaman pikiran parancangnyo. Geneus DNA and Gatta Interior Kadai Ritel, Interior Kafe dipaokan manjadi karya nan mangaguikan, contoh tauladan, sangaik profesional jo inovatif sacaro dalam. Rancangan nan manang Perak iko adolah panemuan nan nampak jo dikagumi nan mambari sumbangan untuak maluaskan batas seni, ilimu, rancangan jo teknologi. Geneus DNA and Gatta Interior Kadai Ritel, Interior Kafe adolah ciptaan nan dicamburui banyak urang, nan mambangkikkan karinduan, mambaok parasaan positif jo malahiakan karagumon jo kakaguman.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This interior concept integrates Geneus DNA’s personalized genetic services and GATTA Café, reflecting the brand’s innovation and accessibility. "GATTA" derives from the four DNA bases—A, C, G, T—symbolizing personalized health. Like DNA, the design adapts and merges functions dynamically, aligning with the brand’s focus on precision. Minimalist lines, clean details, and a futuristic palette express the brand’s ethos, connecting science with lifestyle.
Dimensions & Packaging: The project consists of two adjacent units, each measuring 6x5 meters, totaling 60 square meters. One side houses Geneus DNA, offering personalized genetic testing services, while the other is GATTA Café, a lifestyle-driven coffee shop. Though distinct in function, both spaces are unified through design to make the experience feel less intimidating, creating a seamless blend of science and lifestyle.
Tags: Retail Design, Geneus DNA, Gatta Cafe, Shop design, Store Design, After Design Living and Space, After Design Studio, Montfort del Rosario School of Architecture and Design, AAU
Production Technology: The design uses stainless steel, transparent polycarbonate, and curved lines to create a sleek, modern aesthetic that immerses visitors into the world of GATTA. LED strip lighting enhances the futuristic vibe, while the open layout adds functionality and visual appeal. The aroma of expertly crafted coffee fills the air, enhancing the experience. Every element is designed to make customers feel as though they’ve stepped into a world of innovation, leaving them with a lasting desire to return.
Design Challenge: The project faced several challenges: merging diverse functions in one space, balancing a bold brand vision with budget limits, and complying with strict mall rules such as height restrictions and visibility. We also had to ensure the design stood out without blocking nearby shops. New materials required on-site experimentation, and the client initially rejected the concept for feeling unwelcoming. With clear explanation and teamwork, we earned approval and completed the build within tight, nighttime-only hours.
Research: This research combined in-depth brand analysis with user behavior studies to craft a space where advanced health tech meets everyday familiarity. Using interviews, surveys, and customer journey mapping, we uncovered key barriers—intimidation, inaccessibility, and unfamiliarity. By integrating these insights, the design transforms a clinical service into a lifestyle experience, enhancing engagement, supporting business growth, and redefining how society interacts with personalized healthcare
Inspiration: Inspired by the potential of personalized health, we envisioned a space where advanced genetic science is reimagined through design. The idea began with the challenge of making DNA testing feel less intimidating. By pairing it with a familiar café experience and drawing from the futuristic themes of the film Gattaca, we created a concept that transforms scientific exploration into a bold, engaging spatial narrative that sparks curiosity and connection
Project Duration: The store, located on the G-floor of Seacon Square Mall in Srinakarin, Bangkok, Thailand, began construction in November 2023 and was completed in December 2023, taking approximately one month. Positioned in the central void of the mall, the shop benefits from high visibility, making it an eye-catching spot for visitors. The strength of the branding and design is so impactful that the mall invited the store to occupy this prime location, aiming to drive foot traffic and attract customers to the mall. This second branch follows the success and strong interest of the first location.
Operation Flow: This space operates as a dynamic fusion of two distinct functions—Geneus DNA store and GATTA Café—creating a seamless, interactive experience. The design transforms through adaptable layouts and precise material choices, guiding visitors from scientific discovery to lifestyle comfort. Key frames include the welcoming café area and the informative DNA zone, where customers engage in a personalized journey. The integration of technology, design, and ambiance ensures an optimized, memorable experience, fostering deeper engagement.
Patents: After Design Living and Space Co.,Ltd., 2025
Team Members: Interior designer: Mr. Vacharapon Saetung
Interior designer: Ms. Jittsuphang Virachditchaphong