Reverse Jam by Mattice Boets is a highly esteemed winner of the very prestigious 2019 A' Design Award Ameh in Desain Parabot Competition Category.

AmehParabot· 2019

Reverse Jam

by Mattice Boets

Client: Mattice Boets

A' Design Award Ameh Winner in Parabot Category

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Verified Award Winner
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Colors

The Design

About Reverse Jam

Samentaro wakatu balari, jam tetap se samo ajo. Reverse bukanlah jam biaso, tapi kabalikan, sabuah desain jam minimalis jo parubahan halus nan mambuaknyo unik. Jarum nan mancucu ka dalam baputar di dalam lingkaran lua untuak manunjuakkan jam. Jarum ketek nan mancucu ka lua badia surang jo baputar untuak manunjuakkan menit. Reverse diciptoan jo mangghilangkan sadonyo elemen jam kacuali dasar silindernya, dari sinan imaginasi mangambil aliah. Desain jam iko batujuan untuak mangingekan awak supayo menghargai wakatu.

The Recognition

About the A' Design Award Ameh

Reverse Jam adolah pamenang A' Design Award Ameh, sabuah pangakuan nan sangaik bapresti nan dibarikan ka rancangan kelas partamo, mangaguikan jo cumelang. Pamenang Ameh adolah ciptaan nan sangaik inovatif, bapandangan jauah jo baka-kilauan mamikaik nan mancaminkan bakaik, kabijaksanaan jo kahebatan parancangnyo. Reverse Jam dipaokan manjadi panemuan nan sangaik dipuji, panetap kacenderungan jo monumental nan mambari nilai nan alun pernah ado. Rancangan nan manang Ameh iko adolah proyek nan mangaguikan jo dihargai nan maluaskan batas seni, ilimu, rancangan jo teknologi. Reverse Jam malahiakan karinduan nan kuek, mambangkikkan gairah, mandorong kreativitas jo mamikaik kito.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Reverse is a minimalistic and unordinary clock design with subtle changes making it one of a kind. The little hand moves by the outer edges of the clock and points to the hour while the middle one pivots in the center and points to the minutes. It's simple, yet different.
Dimensions & Packaging: Ø 420 x 30 mm
Tags: clock, reverse, accessoires, homeware, innovation, interior, furniture, furnishings, time, home
Production Technology: The two hands of the clock are driven by a quartz clock mechanism with two axes. The minute hand is driven by the inside axel. The outer shell is made out of two visually invisible rings that form a bearing. This mechanism combined with the inside gears allows the outer ring and the hour hand to rotate but also gives the impression that the outer ring is static.
Design Challenge: Coming up with an idea of a clock design that's original, interesting and different was challenging. I started from the basic shape most clocks are made of, a cylinder so that the clock would still be easily recognizable. Then I decided to remove all elements of a clock except the cylindrical base and started imagining what a clock could be. I tried to incorporate all the elements of the original clock design but in a slightly different way, resulting in a design that looked mostly the same but at the same time was entirely different and unique.
Research: This clock design was a personal experiment in which my goal was to design a clock that's visually appealing and different from all others, a clock that lets people embrace time. This unusual perspective created inspiring insights into what a clock could be.
Inspiration: While time flies by, clocks have stayed the same. Most clocks have the same look and feel, there's very little difference in their designs. Why? Isn't it time to see some change? These questions inspired the concept Reverse.
Project Duration: The project was designed and completed in March 2016 in Hasselt, Belgium, and was online publicized on Yanko Design on May 2, 2018, and on Gooood on May 9, 2018, as well as various others.
Operation Flow: The hand facing inward rotates inside the outer ring to indicate the hour. The little hand facing outward stands alone and rotates to indicate the minutes. It's the reversal of the ordinary clock design.
Patents: Registered at BOIP (Benelux-Bureau of Intellectual Property). No. 109099. Mattice Boets. Filed on 26-12-2017.