Care for Mom to Be Kampanye Kesadaran Sosial dek Seyon Kim

Care for Mom to Be Kampanye Kesadaran Sosial dek Seyon Kim adolah pamenang nan sangaik tahormat dari A' Design Award Gangsa 2020 nan sangaik prestigius dalam Kategori Kompetisi Sosial.

GangsaSosial· 2020

Care for Mom to Be Kampanye Kesadaran Sosial

dek Seyon Kim

Klien: Seyon Kim

Pamenang A' Design Award Gangsa dalam Kategori Sosial

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Pamenang Pangharogaan Taverifikasi

Verifikasi Status Pangharogaan untuak #87971

Kunjungi Situs Caliak di A' Design Award Siaran Pers Lencana Penghargaan

Warno

Desain

Tantang Care for Mom to Be Kampanye Kesadaran Sosial

Care for Mom To Be adolah kampanye kesadaran masyarakaik tantang kaparaluan padusi hamil nan bapajalanan. Kampanye ko maminta panumpang lain untuak mambari tampek duduak di kereta atau tampek parkir mobil. Identitas visual ko batumbuah dari sabuah logo nan manggabungkan sosok padusi hamil jo bantuak hati, mancerminkan kahamilan sarato kapedulian. Nada pastel nan hangek, campuran warna merah jo oranye, dipakai sabagai ganti warna nan biasonyo dikaitkan jo kahamilan. Poster sarato tiket subway nan dicetak mambaok logo ko di stasiun-stasiun sarato tampek-tampek parkir.

Pangakuan

Tantang A' Design Award Gangsa

Care for Mom to Be Kampanye Kesadaran Sosial adolah pamenang A' Design Award Gangsa, sabuah pangakuan nan sangaik bapresti nan dibarikan ka rancangan nan cemerlang nan dicirikan dek kreativitas, kacerdikan jo kabijaksanaan. Pamenang Gangsa adolah karya nan cukuik mahir jo kreatif sacaro mangesankan nan mamastikan pangalaman nan luas, imajinasi jo kacerdikan parancangnyo. Care for Mom to Be Kampanye Kesadaran Sosial dipaokan manjadi bando nan sangaik dihormati, dikagumi jo disayangi, nan profesional jo inovatif sacaro nampak. Rancangan nan manang Gangsa iko mamuek praktik tabaik dalam seni, ilimu, rancangan jo teknologi jo cemerlang dalam parhatian ka rincian. Care for Mom to Be Kampanye Kesadaran Sosial mamanuhi kaparluan jo elok, manyantuah karinduan, mamikaik parasaan jo manarik raso ingin tahu.

Di Baliak Desain

Kit Pers

Kredit, anggota tim jo rincian teknis nan disadioan dek perancang.

Sifat Unik: Care for Mom To Be is a campaign that promotes awareness of the needs of traveling pregnant women. It encourages other to offer a seat on a train or a place to park their car. The campaign grows from a logo that combines the figure of a pregnant person and the shape of a heart. This was designed to appeal to both men and women, and to encourage both sexes to respond positively.
Dimensi & Kemasan: Poster: 27"x40"
Subway ticket: 1.5"2.5"
Tag: care, pregnant, awareness, campaign
Teknologi Produksi: The human figure and heart embedded in the logo are meant to represent a “pregnancy” and “care,” with or without the supporting text. In its full form, it uses a simple twist of a familiar isotype figure, balanced with supporting text.
Tantangan Desain: The design challenge was to create that is easy to understand and something memorable. I also wanted to choose the brand color that is more neutral so the pregnancy or women related color doesn't always have to be a pink color. The warm pastel color of mixed red and orange was chosen to represent the underlying significance: Hope, Love, Care, and Belongingness. The word-mark and overall typeface are Neutral that is a friendly sans serif text font with unmistakable character yet universal appeal.
Penelitian: There was a huge issue in South Korea about the suffering of pregnant women who commute in the subway. I also realized that in the United States, there isn't any designated seats or parking spaces for pregnant women. I read an article from the New York Times and also a few blog posts discussing the low awareness of pregnant people in the U.S. When I interview pregnant women, the answer for this issue wasn't complicated to be solved. More care in the public such as offering a seat to them or a bit more generosity was what they really needed.
Inspirasi: Pregnant women are often overlooked, especially in transit. This campaign endeavors to promote awareness of the needs of pregnant women, and encourages others to create a more welcoming environment for them.
Durasi Proyek: 3 weeks in New York City.
Alua Operasi: This campaign is intended to be viewed in public especially for people in a commuting location like a subway station and parking lot. By looking at the promotional materials, and actually being able to physically interact with the subway ticket with the campaign logo, the viewers can raise their awareness about care for pregnant women.
Anggota Tim: Seyon Kim
Kredit Gambar: Photographed by Seyon Kim