Butterfly Primary Function: Kurisi Kapa Tabang by James Lee is a highly esteemed winner of the very prestigious 2020 A' Design Award Perak in Kendaraan Competition Category.
PerakKendaraan· 2020
Butterfly Primary Function: Kurisi Kapa Tabang
by James Lee
Client: Butterfly Flexible Seating Solutions Limited
A' Design Award Perak Winner in Kendaraan Category
Verified Award Winner
Verify Award Status for #88997The Design
About Butterfly Primary Function: Kurisi Kapa Tabang
Butterfly adolah sistem tampek duduak kapa tabang nan lantuah nan mambuek transformasi antaro kurisi premium economy jo suite ranjang datar business class. Satiok suite Butterfly barisi duo kurisi nan bisa disandaan nan disusun basilang saliang jo nan lain, jo kaduo kurisi tu basamo dijua sabagai premium economy. Awak kabin bisa mambaliakkan kurisi dakek jandela untuak mambuek sofa sisi, mancipta suite business class untuak surang panumpang. Mambaliakkan kurisi dakek lorong pulo mancipta permukaan datar nan laweh untuak tidua. Sistem ko mambuek operator bisa manyasuaikan kabin jo pamintaan nan barubah-ubah sarato mamakai ruang lantai sacaro efisien.
The Recognition
About the A' Design Award Perak
Butterfly Primary Function: Kurisi Kapa Tabang adolah pamenang A' Design Award Perak, sabuah pangakuan nan luar biaso bapresti nan dibarikan ka rancangan tingkaik tatinggi, elok jo mangesankan. Pamenang Perak adolah karya nan sangaik cemerlang jo sangaik kreatif nan mamparlihatkan kapakaran, bakaik jo katajaman pikiran parancangnyo. Butterfly Primary Function: Kurisi Kapa Tabang dipaokan manjadi karya nan mangaguikan, contoh tauladan, sangaik profesional jo inovatif sacaro dalam. Rancangan nan manang Perak iko adolah panemuan nan nampak jo dikagumi nan mambari sumbangan untuak maluaskan batas seni, ilimu, rancangan jo teknologi. Butterfly Primary Function: Kurisi Kapa Tabang adolah ciptaan nan dicamburui banyak urang, nan mambangkikkan karinduan, mambaok parasaan positif jo malahiakan karagumon jo kakaguman.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Butterfly is a flexible aircraft seating system that allows instant transformation between premium economy and business class flatbed suites. The concept enables operators to adjust their cabin configuration to real-time market changes, allowing them to make efficient use of valuable floor-space, increase aircraft utilization and reduce business risk. It also gives passengers new ways to configure their own space, whether it is a cosy private retreat or a family-friendly social space.
- Tags
- Aircraft Seating, Flexibility, Transform, Airline, Business class, Premium Economy
- Inspiration
- Demand is never constant, yet aircraft configurations are usually fixed. As a passenger, I often noticed wasted space on flights. Sometimes economy class is overbooked but business class is rather empty, sometimes the opposite occurs. And as someone who have once worked in an airline, I reckon the need for an adaptable seat that can react to changing market demand. The implication to the operational efficiency is transformative, much like a caterpillar transforming into a butterfly.
- Project Duration
- The project started in 2014 in Hong Kong and is still ongoing.
- Operation Flow
- Each Butterfly suite is made of two reclining seats staggered relative to each other. When both seats are used, they are sold as premium economy class. Airline crew can flip the window seat over to form a side couch, which turns it into a long-haul business class suite for one passenger. When the aisle seat is flipped over as well, it forms a flat surface continuous with the side couch, which together forms a large sleeping surface long enough for a passenger to lie flat diagonally.
- Patents
- Patented
- Team Members
- James Lee
Vincent Tam
Lars Rinne
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