Elegant Curve Primary Function: Desain Interior Showroom by Alen Lo

Elegant Curve Primary Function: Desain Interior Showroom by Alen Lo is a highly esteemed winner of the very prestigious 2020 A' Design Award Perak in Interior Competition Category.

PerakInterior· 2020

Elegant Curve Primary Function: Desain Interior Showroom

by Alen Lo

Client: Dreamer Interior Design

A' Design Award Perak Winner in Interior Category

20,694

Verified Award Winner

Verify Award Status for #91257

View at A' Design Award Press Release Award Badge

Colors

The Design

About Elegant Curve Primary Function: Desain Interior Showroom

Elegant Curve adolah desain interior showroom nan salasai di Taiwan. Sabuak-sabuak barbantuak lengkuang mamanjang ka ateh manuruik dindiang sarato manghubuangkan lantai patamo jo lantai kaduo. Satiok lengkuang nan aluih mambaok sabuak cahayo di ciek sisi sarato bahiasan titanium di sisi nan lain, mancabuik kontras antaro kahangatan jo katapatan. Sabuah dindiang marmer nan gadang manjadi ciri utamo sarato mirip jo air tajun. Di lantai kaduo, plafon barpotongan bak barlian tapasang di ateh lengkuang-lengkuang tu, sarato paragaan produk dipadukan jo konsep sabuah rumah, sahinggo barang-barang dipajangkan dalam sabuah ruang tampek tingga nan lengkok.

The Recognition

About the A' Design Award Perak

Elegant Curve Primary Function: Desain Interior Showroom adolah pamenang A' Design Award Perak, sabuah pangakuan nan luar biaso bapresti nan dibarikan ka rancangan tingkaik tatinggi, elok jo mangesankan. Pamenang Perak adolah karya nan sangaik cemerlang jo sangaik kreatif nan mamparlihatkan kapakaran, bakaik jo katajaman pikiran parancangnyo. Elegant Curve Primary Function: Desain Interior Showroom dipaokan manjadi karya nan mangaguikan, contoh tauladan, sangaik profesional jo inovatif sacaro dalam. Rancangan nan manang Perak iko adolah panemuan nan nampak jo dikagumi nan mambari sumbangan untuak maluaskan batas seni, ilimu, rancangan jo teknologi. Elegant Curve Primary Function: Desain Interior Showroom adolah ciptaan nan dicamburui banyak urang, nan mambangkikkan karinduan, mambaok parasaan positif jo malahiakan karagumon jo kakaguman.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: As if breaking the limitation of gravity, the arc belts extending slowly upward visually integrates the lights representing warmth and sensibility and the titanium of technology and rationality, connecting the broad space dimensions with the elegant and exquisite figures and supporting the comfortable and fashionable modern living space tenderly. The designer integrates product display in life and nature, expressing the spirit and meaning of exquisite workmanship and modern fashion of the brand.
Dimensions & Packaging: The huge main wall of the marble collage looks like a waterfall pouring down, shaping consumers first impression on the brand, elegant, fashionable, and natural. The decoration of lights and metal is inlayed in every arch to create the rich contrast of emotional warmth and rational exquisiteness. On the second floor, the diamond cut ceiling serves as a metaphor for the luxurious texture in life, which is tenderly supported by the elegant arc. The comfortable and fashionable boutique life is put on fashionably on the air stage.
Tags: Interior, Design, showroom
Production Technology: The elegant arc belts are like water flow, extending upward along the wall. It is as if the transition of the quarter circle connected the first floor and the second floor in flow. On one side of every smooth arc is the light belt and on the other side, the inlayed titanium. The excellent technology design techniques are presented like the spirit the brand expects to express to the consumers. On the second floor, the product display is combined with the concept of a luxurious house to shape the complete and beautiful living space. In this way, product display can be introduced to the elegant and fashionable family life in various forms.
Design Challenge: How do the designer effectively express the abstract commercial brand image? Besides, product display has to be perfectly integrated with the design techniques and space concept and endows the consumers with the desire and consciousness to explore life. These are the issues worth discussion in the project.
Research: The elegant arc belts as the transition of the quarter circle connect the first floor and the second floor. On one side is the light belt and on the other side, the inlayed titanium. The excellent technology design techniques are presented. The designer also combines the product display with the concept of a luxurious house so that product display can be introduced to the elegant and fashionable family life.
Inspiration: The extension of the arc belts serve as the shared subject of the different spaces. The visual and flow connection combines the brand spirit and the practicability of elegant life.
Project Duration: The project started in Jan. 2019 and finished in August 2019 in Taiwan.