Macy’s Website Website E-Commerce dek Willy Lai and Dave Torres

Macy’s Website Website E-Commerce dek Willy Lai and Dave Torres adolah pamenang nan sangaik tahormat dari A' Design Award Ameh 2020 nan sangaik prestigius dalam Kategori Kompetisi Web.

AmehWeb· 2020

Macy’s Website Website E-Commerce

dek Willy Lai and Dave Torres

Klien: Macy's

Pamenang A' Design Award Ameh dalam Kategori Web

88,001

Pamenang Pangharogaan Taverifikasi

Verifikasi Status Pangharogaan untuak #93996

Kunjungi Situs Caliak di A' Design Award Siaran Pers Lencana Penghargaan

Warno

Desain

Tantang Macy’s Website Website E-Commerce

Website Macy's adolah platform e-commerce nan mamungkinan palanggan untuak balanjo koleksi produk Macy's sacaro online. Website ko didesain ulang pado tahun 2019 sabagai tanggapan langsuang taradok masukan palanggan, nan mahasilan desain nan barasiah, sadarano, jo tainspirasi dari fesyen. Tata letaknyo manggunoan referensi dari media fesyen jo produk teknologi konsumen, sarato batujuan untuak mambedaan Macy's dari paritel pasaiang. Teknologi web responsif modern digunoan, sahinggo situs ko dapek diakses malalui komputer laptop, tablet, jo smartphone. Riset pangalaman pangguno mamanduan desain ulang ko, tamasuak survei, wawancara, jo pangujian usabilitas.

Pangakuan

Tantang A' Design Award Ameh

Macy’s Website Website E-Commerce adolah pamenang A' Design Award Ameh, sabuah pangakuan nan sangaik bapresti nan dibarikan ka rancangan kelas partamo, mangaguikan jo cumelang. Pamenang Ameh adolah ciptaan nan sangaik inovatif, bapandangan jauah jo baka-kilauan mamikaik nan mancaminkan bakaik, kabijaksanaan jo kahebatan parancangnyo. Macy’s Website Website E-Commerce dipaokan manjadi panemuan nan sangaik dipuji, panetap kacenderungan jo monumental nan mambari nilai nan alun pernah ado. Rancangan nan manang Ameh iko adolah proyek nan mangaguikan jo dihargai nan maluaskan batas seni, ilimu, rancangan jo teknologi. Macy’s Website Website E-Commerce malahiakan karinduan nan kuek, mambangkikkan gairah, mandorong kreativitas jo mamikaik kito.

Di Baliak Desain

Kit Pers

Kredit, anggota tim jo rincian teknis nan disadioan dek perancang.

Sifat Unik: In 2019, Macys website was redesigned in direct response to customer feedback, resulting in a clean, simple, and fashion-inspired design that dramatically improved user engagement.
Dimensi & Kemasan: We developed reponsive web design across different devices.
Tag: Macys, macys.com, Web, Website, Redesign, UX, user experience, fashion, e-commerce
Teknologi Produksi: We utilized modern responsive web technologies.
Tantangan Desain: The creative challenges for this project included creating a user friendly, fashion-inspired design at scale while supporting a variety of business goals for a large and complex traditional organization. Culture transformation was crucial to realize and operationalize the new design.
Penelitian: Extensive user experience research was performed over the course of the project, including user surveys, user interviews, A/B testing, formal usability lab testing, remote usability testing, and guerrilla-style usability tests conducted at Macys stores.
Inspirasi: The design of our new website was inspired by premier fashion media and leading consumer technology products, and our goal was to create a clean, simple, and fashion-inspired design that would help differentiate Macys from it's competitors.
Durasi Proyek: The project started in October 2018 and finished in October 2019. The team members were based in San Francisco and New York.
Alua Operasi: Users can access the website via a laptop computer, tablet, or smartphone. The new website design streamlines user purchases through a simpler, cleaner, and fashion-inspired design.
Anggota Tim: Willy Lai
Dave Torres
Agata Krol
Ricky J Li
Hafez Janssens
Philis Liu
Elena Rubtsova
Stephanie Houle
Kredit Gambar: Images courtesy of Macys.