Poznan Marathon Medal Fungsi Utamo: Animasi Promosi by Artmask Group

Poznan Marathon Medal Fungsi Utamo: Animasi Promosi by Artmask Group is a highly esteemed winner of the very prestigious 2020 A' Design Award Perak in Film Competition Category.

PerakFilm· 2020

Poznan Marathon Medal Fungsi Utamo: Animasi Promosi

by Artmask Group

Client: PKO Poznań Marathon

A' Design Award Perak Winner in Film Category

40,459

Verified Award Winner

Verify Award Status for #94314

Jelajahi Lanjuik Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Poznan Marathon Medal Fungsi Utamo: Animasi Promosi

Poznan Marathon Medal adolah animasi promosi nan dibuek untuak mampakenalkan medali PKO Poznan Marathon nan kaduo puluah. Animasi ko manunjuakkan elemen-elemen ketek nan basatu manjadi medali, jo satiok elemen malambangkan ciek taun dari sajarah marathon tu. Tali medali dicetak jo foto-foto sajarah dari kasadonyo edisi acara, disusun manuruik urutan waktu. Medali ko baukuran 80 kali 80 kali 7 milimeter sarato dituang jo baja jo perak. Animasi ko diproduksi dalam resolusi 4K untuak mangajak urang mandaftar ka lomba ulang taun tu.

The Recognition

About the A' Design Award Perak

Poznan Marathon Medal Fungsi Utamo: Animasi Promosi adolah pamenang A' Design Award Perak, sabuah pangakuan nan luar biaso bapresti nan dibarikan ka rancangan tingkaik tatinggi, elok jo mangesankan. Pamenang Perak adolah karya nan sangaik cemerlang jo sangaik kreatif nan mamparlihatkan kapakaran, bakaik jo katajaman pikiran parancangnyo. Poznan Marathon Medal Fungsi Utamo: Animasi Promosi dipaokan manjadi karya nan mangaguikan, contoh tauladan, sangaik profesional jo inovatif sacaro dalam. Rancangan nan manang Perak iko adolah panemuan nan nampak jo dikagumi nan mambari sumbangan untuak maluaskan batas seni, ilimu, rancangan jo teknologi. Poznan Marathon Medal Fungsi Utamo: Animasi Promosi adolah ciptaan nan dicamburui banyak urang, nan mambangkikkan karinduan, mambaok parasaan positif jo malahiakan karagumon jo kakaguman.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The original idea of presenting medals for the competitors of the 20 PKO Poznan Marathon. The animation was to encourage registration for the jubilee marathon and run 42.195 km to win a medal.
Dimensions & Packaging: medal dimensions: 80mm x 7mm x 80mm. Medal cast in steel and silver.
Video Presentation Resolution: 4K
Tags: animation, medal, poznan marathon, 3d animation
Production Technology: Houdini
Adobe After effects
Adobe Premiere
3d Studio MAX
Photoshop
Design Challenge: The most difficult part of the project is to create a unique animation scenario presenting the ideas of the medal design and the 20 years of the Poznan Marathon placed in it. In addition, a short time for implementation from the script to the finished animation.
Research: Based on attempts to present the medal in the form of animations started in 2018, we have found that presenting both the medal and the T-shirt for Marathon in the new form of professional Animation that all runners are waiting for positively increases the number of runners. After presenting the Animation with a medal and a T-shirt, the number of people registered in the marathon increased over 15%.
Inspiration: The idea to create the animation and design of the medal was 20 years of the history of the Poznan Marathon. The small elements that make up the medal symbolize each year. The medal's lanyard is printed with historical photos from all marathon editions arranged in chronological order.
Project Duration: The project started in August 2019 and finished in September 2019 in Poznan.
Operation Flow: A new way of presenting a marathon medal.
Team Members: Mateusz Kowalski
Wojciech Czub
Image Credits: Image #1: Creator Mateusz Kowalski, front-view, 2019. Image #2: Creator Mateusz Kowalski, rear-view, 2019. Image #3: Creator Wojciech Czub, full-view, 2019. Image #4: Creator Mateusz Kowalski, realisation, 2019. Image #5: Creator Mateusz Kowalski, lanyards, 2019.
Video Creadits: Creator Mateusz Kowalski, medal-animation, 2019