Masstone Desain Interior Butik Fashion by SpActrum

Masstone Desain Interior Butik Fashion by SpActrum is a highly esteemed winner of the very prestigious 2021 A' Design Award Gangsa in Interior Competition Category.

GangsaInterior· 2021

Masstone Desain Interior Butik Fashion

by SpActrum

Client: SpActrum

A' Design Award Gangsa Winner in Interior Category

9,210

Verified Award Winner

Verify Award Status for #95371

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Masstone Desain Interior Butik Fashion

Masstone marupokan desain interior butik fashion nan tadapek di Taiyuan, China. Butik iko malingkupi lueh 520 mater pasagi nan tabagi jadi duo tingkek, sarato disusun sarupo taman dalam. Sabuah lereng nan lambuik gadang manuju ka pintu masuak, sarato ado ramp nan manyambuang ka platform di bagian ateh. Tigo tangga pandek manambah jalan nan lain. Ramp, platform, jo tangga iko mandukuang acara runway show, fitting, penjualan, sarato pamakaian untuak basantai. Materi nan dipakai antaro lain plat aluminium anodized, GRG, terrazzo, sarato struktur baja. Dindiang hijau nan disirami sacaro otomatis mambuek geometri bangunan tarasa lebih lunak. Struktur beton dibiakan tampak tanpa ditutuik.

The Recognition

About the A' Design Award Gangsa

Masstone Desain Interior Butik Fashion adolah pamenang A' Design Award Gangsa, sabuah pangakuan nan sangaik bapresti nan dibarikan ka rancangan nan cemerlang nan dicirikan dek kreativitas, kacerdikan jo kabijaksanaan. Pamenang Gangsa adolah karya nan cukuik mahir jo kreatif sacaro mangesankan nan mamastikan pangalaman nan luas, imajinasi jo kacerdikan parancangnyo. Masstone Desain Interior Butik Fashion dipaokan manjadi bando nan sangaik dihormati, dikagumi jo disayangi, nan profesional jo inovatif sacaro nampak. Rancangan nan manang Gangsa iko mamuek praktik tabaik dalam seni, ilimu, rancangan jo teknologi jo cemerlang dalam parhatian ka rincian. Masstone Desain Interior Butik Fashion mamanuhi kaparluan jo elok, manyantuah karinduan, mamikaik parasaan jo manarik raso ingin tahu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Models walk on the runway from the beginning of the ramp to the end; customers wander from the fitting room to the cashier, while waiters taking the coffee step on to the leisure platform. There are numerous separate movements interactively weaving through the space, defining the Masstone Fashion Boutique in Taiyuan, China.
Dimensions & Packaging: The site has a total area of 520 Sq.mt.and is split in two floors
Tags: boutique, fashion, interior design, retail, vertical greening, GRG
Production Technology: anodized aluminum plates, GRG, terrazzo, steel structure, auto-irrigated green wall
Design Challenge: Fashion boutiques have become a growing trend of China’s real economy. Many stereotyped styles are portrayed in them, such as artistic, simple European, dark or industrial styles. This project attempted to provide another answer by dissolving the myth of style, confronting and accepting the spatial characteristics and acknowledging the essential needs of human beings. In order to highlight the real, not only is the concrete structure exposed, but also some of the traces of the construction stage are retained. This quality has verified its value after the completion, and the space has now been recognized by many internationally famous fashion designers.
Research: Fashion boutiques have become a growing trend of China’s real economy. Many stereotyped styles are portrayed in them. This project attempted to provide another answer by dissolving the myth of style, confronting and accepting the spatial characteristics and acknowledging the essential needs of human beings. In order to highlight the real, not only is the concrete structure exposed, but also some of the traces of the construction stage are retained. The value of keeping these real features has been acknowledged since its completion, and the space has now been recognized by many internationally famous fashion designers.
Inspiration: The design concept came from a straight fusion of fashion shows and natural stone forms. Inspired by the floating stands around the show stage, which simulate the ups and downs of stacked rocky paths, the basic concept was born: there would be an inner garden, inheriting the modernist tradition, omitting decoration and narrative, and providing a venue for multiple events by using basic architectural features, such as ramps, platforms, and ladders.
Project Duration: The project started in March 2017 and finished in September 2017 in Beijing, and was constructed from July 2017 to January 2018 in Taiyuan.
Operation Flow: The primitive idea of the design was developed into a large and gentle slope towards the entrance. The track from the ramp to the top platform forms a coherent path, while three short stairs were constructed to allow possibilities of more paths.
Team Members: Leader Architect: Yan Pan
Partner: Zhen Li, Yu Zheng
Designer: Sha Luo
Image Credits: image: Zhen Li, Yan Pan