Mixed Reality Instalasi Holografik by Aleksandr Volkov

Mixed Reality Instalasi Holografik by Aleksandr Volkov is a highly esteemed winner of the very prestigious 2020 A' Design Award Perak in Acara Competition Category.

PerakAcara· 2020

Mixed Reality Instalasi Holografik

by Aleksandr Volkov

Client: Economiton

A' Design Award Perak Winner in Acara Category

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Colors

The Design

About Mixed Reality Instalasi Holografik

Mixed Reality adolah instalasi holografik interaktif nan dibuek untuak stand pameran tantang strategi energi kota Moskow. Instalasi ko badasarkan prinsip Pepper's Ghost, nan diparlueh jo lapisan-lapisan tambahan. Dindiang latar balakang LED, tigo proyektor lantai sarato lampu LED nan tapasang di plafon bakarajo basamo jo foil holografik, camin, sarato suaro. Cahayo jo bayangan nan baanimasi mambari kesan kahadiran nan kuek ka objek nan dipancarkan. Pangunjuang mamiliah topik di layar sentuah sarato manonton figur jo grafik nan muncua sarato lanyok di udaro.

The Recognition

About the A' Design Award Perak

Mixed Reality Instalasi Holografik adolah pamenang A' Design Award Perak, sabuah pangakuan nan luar biaso bapresti nan dibarikan ka rancangan tingkaik tatinggi, elok jo mangesankan. Pamenang Perak adolah karya nan sangaik cemerlang jo sangaik kreatif nan mamparlihatkan kapakaran, bakaik jo katajaman pikiran parancangnyo. Mixed Reality Instalasi Holografik dipaokan manjadi karya nan mangaguikan, contoh tauladan, sangaik profesional jo inovatif sacaro dalam. Rancangan nan manang Perak iko adolah panemuan nan nampak jo dikagumi nan mambari sumbangan untuak maluaskan batas seni, ilimu, rancangan jo teknologi. Mixed Reality Instalasi Holografik adolah ciptaan nan dicamburui banyak urang, nan mambangkikkan karinduan, mambaok parasaan positif jo malahiakan karagumon jo kakaguman.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The interactive installation was the central part of the exhibition stand and told about the energy strategy of the city of Moscow. To solve the presentation problem, we used hologram technology using a special approach, which allowed us to get a deep illusion of the presence of real objects. Due to the combination of screens, projections, mirrors and sound, we got all the attributes of real objects, except touch.
Dimensions & Packaging: 18000 х 10000 х 4500
Tags: Hologram, exhibition stand, interactive installation, holographic screen, Pepper’s Ghost, Ventuz, realtime graphic, infographics
Production Technology: We used the traditional Pepper’s Ghost concept. The setup itself consisted of a LED backdrop wall, three projectors for the floor and LED mounted to the ceiling. Using of the projectors gave the opportunity to extend animations from the backdrop wall via the floor onto the holographic foil. Also, we added plasticity to the hologram by providing it with an animated shadow. We created our own UI for a designers to make them work in general animation channel of entire scene.
Research: We have all seen holograms in science fiction films, but real technology is very far from these examples. How can we approach these results without going into fundamental physics? We found the most affordable technology and tried to add the missing elements. After going through different effects, we realized that the main thing that makes us believe in a hologram is its effect on the objects around, namely light and shadow. By adding these attributes, we get tremendous realism.
Inspiration: When we received a task to present a topic related to energy, we immediately wanted the graphics to be weightless and represent energy itself. When we started looking for suitable solutions, we discovered an old technology from 1584 - Pepper's Ghost. In its current form, it had a number of serious flaws and we decided to finalize it, which led us to unexpected and very interesting results.
Project Duration: The project started on October 3, 2017 in Moscow and finished on October 7, 2017. It was exhibited in the first International forum on energy efficiency and energy development "Russian energy week"
Operation Flow: Interaction with the installation took place using the touch screen. The user chose a topic of interest and watched objects, figures, and graphs that explain complex processes in the energy industry appear or dissolve in the air.