The Mix Land Toko Streetwear by Yuan Lijun

The Mix Land Toko Streetwear by Yuan Lijun is a highly esteemed winner of the very prestigious 2020 A' Design Award Gangsa in Interior Competition Category.

GangsaInterior· 2020

The Mix Land Toko Streetwear

by Yuan Lijun

Client: Xianxiang Design

A' Design Award Gangsa Winner in Interior Category

11,644

Verified Award Winner

Verify Award Status for #99894

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About The Mix Land Toko Streetwear

Book Text: The Mix Land marupakan toko streetwear nan barado di Hangzhou, China. Konsep desain iko bamula dari imej laboratorium nan diaplikasikan ka dalam budaya jalanan pado tampilan interior. Tigo instalasi seni nan dinamis, disebuik energy extraction, condensation, jo decomposition table, manggabungkan unsur bunyi, visual, jo sentuhan untuak manciptokan pangalaman interaktif. Warna biru neon nan sangaik saturated, jendela jo pintu nan bawarna-warni, sarato layar digital manjadi aksen visual utamo. Instalasi tampilan iko dapek diatur baliak di dalam ruang tabuka, sahinggo toko iko dapek manyasuaikan diri jo kabutuhan komersial maupun kabutuhan pangalaman pangguno.

The Recognition

About the A' Design Award Gangsa

The Mix Land Toko Streetwear adolah pamenang A' Design Award Gangsa, sabuah pangakuan nan sangaik bapresti nan dibarikan ka rancangan nan cemerlang nan dicirikan dek kreativitas, kacerdikan jo kabijaksanaan. Pamenang Gangsa adolah karya nan cukuik mahir jo kreatif sacaro mangesankan nan mamastikan pangalaman nan luas, imajinasi jo kacerdikan parancangnyo. The Mix Land Toko Streetwear dipaokan manjadi bando nan sangaik dihormati, dikagumi jo disayangi, nan profesional jo inovatif sacaro nampak. Rancangan nan manang Gangsa iko mamuek praktik tabaik dalam seni, ilimu, rancangan jo teknologi jo cemerlang dalam parhatian ka rincian. The Mix Land Toko Streetwear mamanuhi kaparluan jo elok, manyantuah karinduan, mamikaik parasaan jo manarik raso ingin tahu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The concept of store starts from the laboratory and tries to use street thinking methods and visual expression to make the interior display of this space as dynamic as street culture. The designer adds three dynamic art installations to it, energy extraction, condensation and decomposition table, which all together through sound, vision and touch gives consumers a more immersive interactive experience.
Tags: street culture,art installations,interactive experience,retail,interior design
Production Technology: Our impression of labs is usually accompanied with wild colors generated from various chemical reactions - the wildest colors of all, neon is also a commonly used design element in the street culture. Designer Yuan Lijun used neon in The Mix Land as highlights of the space - highly saturated neon blue installation, colorful windows and doors that create constantly changing shadows and flickering numbers on digital screens.
Design Challenge: From the perspective of street culture to consider traditional design
Research: It is through such means as the optimization and transformation of traditional retailing methods, the application of street thinking methods, the addition of interactive experiences like art installations that better connections with consumer groups and more output channels of the content are established.
Inspiration: Street culture is a high-profile area in the fashion industry in recent years. With the change of consumer groups, the traditional retailing methods of stores also need to be changed accordingly. Through non-traditional designs, the interpretation of the inner spirit of street culture makes young people feel resonate and provokes the desire to explore its internal.
Project Duration: The project was launched in HangZhou in March 2019, completed in August, and exhibited in September
Operation Flow: The Mix Land is an open book - display installations can be easily re-Arranged in the open space, making the space adaptive to diverse changes, taking care of both the commercial and experiential needs for the space.
Team Members: Designer: Yuan Lijun
Image Credits: Image#1:Photographer Wang MinJie,HangZhou,2019
Image#2:Photographer Wang MinJie,HangZhou,2019
Image#3:Photographer Wang MinJie,HangZhou,2019
Image#4:Photographer Wang MinJie,HangZhou,2019
Image#5:Photographer Wang MinJie,HangZhou,2019