South Branch Sign Ентериер дизајн на ресторан by Tiao Ouyang

South Branch Sign Ентериер дизајн на ресторан by Tiao Ouyang is a highly esteemed winner of the very prestigious 2020 Бронзена награда A' Design Award in Дизајн на внатрешен простор и изложби Competition Category.

БронзенаЕнтериер· 2020

South Branch Sign Ентериер дизајн на ресторан

by Tiao Ouyang

Client: Oytt Design

Бронзена награда A' Design Award Winner in Ентериер Category

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Verified Award Winner

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The Design

About South Branch Sign Ентериер дизајн на ресторан

Јужен огранок Знак е ентериер дизајнот на синџир ресторани во хонгконшки стил во Ченгжоу. Проектот опфаќа вкупна површина од 500 квадратни метри. Различните материјали и бои ги дефинираат функционалните зони, така што физичките преградни ѕидови се сведени на минимум, а распоредот се чита преку невидливи поделби. Терацо, дрво, кожа и огледала создаваат богата и разновидна просторна текстура. Мазните линии се протегаат по ѕидовите и таванот, а вградените осветлувачки тела ги истакнуваат фините детали. Резултатот е смирен и транспарентен простор со едноставна текстура и рационален, современ карактер.

The Recognition

About the Бронзена награда A' Design Award

South Branch Sign Ентериер дизајн на ресторан е добитник на Бронзената награда A' Design Award, високо престижно признание што се доделува на извонредни дизајни што се одликуваат со креативност, генијалност и лукавост. Бронзените добитници се доволно вешти и воодушевувачки креативни творби што го потврдуваат огромното искуство, имагинација и снаодливост на нивните дизајнери. Се очекува South Branch Sign Ентериер дизајн на ресторан да биде високо ценет, восхитуван и сакан предмет, значајно професионален и иновативен. Овој дизајн со Бронзена награда ги вклучува најдобрите практики во уметноста, науката, дизајнот и технологијата и се одликува со внимание кон деталите. South Branch Sign Ентериер дизајн на ресторан одлично ги задоволува потребите, ги допира желбите, ги маѓепсува чувствата и ја буди љубопитноста.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In this case, the design team follows the brand's consistent concise approach, focusing on highlighting the virtual and real space and liquidity. With transparent, pure and delicate visual presentation, in a rational and fashionable style, the designers get rid of the public's inherent impression of Hong Kong-style restaurants, which is flexible and comfortable.
Dimensions & Packaging: The project covers a total of 500 square meters. As far as the eye can see, the smooth lines are laid out on the facade and the top, outlining the delicate texture details, and the inlaid exquisite lighting makes the texture sublimate.
Tags: Interior, Restaurant, Commercial, Modern, Simple, New Hong Kong Style, South Branch Sign, Fashionable
Production Technology: The designers uses different materials and colors to distinguish different functional areas, which reduces the physical partition in space and makes the functional layout appear in the invisible partition, and has a great sense of bulk. At the same time, it shows a simple texture in the design.
Design Challenge: Compared with last year's South Branch Sign Jiangyin project, although this case is more concise and low-key, its temperament is more mature and stable, just like the process of brand growth, from immature to mature, step by step, with the trend, and with the time. Here, we can not find the old Hong Kong-style noise, both the implicit tenderness of the East and the classical rhythm of the West, so compatible and new style, like the heart of Hong Kong.
Research: The quality and variety of products are only the basic demands of diners, while situational environment, personalization and brand aesthetics are the important factors of brand circle fans. Therefore, how to have both "authentic Hong Kong taste" and a new perspective and thinking has become the focus of space expression in this case.
Inspiration: This is a branch design of Hong Kong-style chain brand restaurant. The designer starts from the inner dimension of environmental construction, through in-depth thinking and combing the relationship between food and culture, fashion and tradition, and disseminates the emotional communication channel to the heart.
Project Duration: The project started in March 2019 in Changzhou and finished in May 2019 in Changzhou.
Operation Flow: With the help of terrazzo, wood, cortex and mirror, the interface between the two rooms is not only transitional extension, but also detail level, which sets off a rich and diverse spatial texture.
Patents: Copyrights belong to Tiao Ouyang, 2019.
Team Members: Tiao Ouyang
Danfeng Zhou
Yang Li
Image Credits: Image #1: Photographer Yiwen Xu, South Branch Sign, 2019.
Image #2: Photographer Yiwen Xu, South Branch Sign, 2019.
Image #3: Photographer Yiwen Xu, South Branch Sign, 2019.
Image #4: Photographer Yiwen Xu, South Branch Sign, 2019.
Image #5: Photographer Yiwen Xu, South Branch Sign, 2019.