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Women of Wonder University Идентитет на бренд by Salvita Bingelyte

Women of Wonder University Идентитет на бренд by Salvita Bingelyte is a highly esteemed winner of the very prestigious 2020 Бронзена награда A' Design Award in Графички дизајн, илустрација и визуелна комуникација Competition Category.


БронзенаГрафика· 2020

Women of Wonder University Идентитет на бренд

by Salvita Bingelyte

Client: Salvita Design

Бронзена награда A' Design Award Winner in Графика Category

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Verified Award Winner

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Colors

The Design

About Women of Wonder University Идентитет на бренд

Women of Wonder University е идентитет на бренд创aден за дванаесетнеделен курс кој ги подготвува жените за идна работа и рамнотежа со животот. Идентитетот ги спојува првите букви од Women of Wonder во кратокот збор WoW, испишан со задебелени букви. Розовата боја ја претставува женственоста и можностите, светлосинята симболизира отвореност и перспектива, а темносинята доверба и знаење. Обоеното лого се користи на бела подлога, додека белото лого се користи на светли подлоги. Дизајнот и дава на платформата висока видливост и енергија.

The Recognition

About the Бронзена награда A' Design Award

Women of Wonder University Идентитет на бренд е добитник на Бронзената награда A' Design Award, високо престижно признание што се доделува на извонредни дизајни што се одликуваат со креативност, генијалност и лукавост. Бронзените добитници се доволно вешти и воодушевувачки креативни творби што го потврдуваат огромното искуство, имагинација и снаодливост на нивните дизајнери. Се очекува Women of Wonder University Идентитет на бренд да биде високо ценет, восхитуван и сакан предмет, значајно професионален и иновативен. Овој дизајн со Бронзена награда ги вклучува најдобрите практики во уметноста, науката, дизајнот и технологијата и се одликува со внимание кон деталите. Women of Wonder University Идентитет на бренд одлично ги задоволува потребите, ги допира желбите, ги маѓепсува чувствата и ја буди љубопитноста.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
WoW University is a twelve week course offered through an innovative platform, packed with theory and practice to help every woman get started in her life long journey so they can be an even bigger WoW. The courses consist of practical and theoretical lessons about creativity, self discovery, collaboration and the realization of ideas, both online and at the university. These are key soft skills that will be more important than technical skills for a successful career in the future.
Dimensions & Packaging
The colored logo can be used on a white background, while bright backgrounds are best highlighted with a white logo.
Tags
University, women, visual identity, logo, branding, graphic design, Salvita Design, Lithuania
Production Technology
I opted to use bright colors. Pink symbolizes femininity and opportunity, light blue represents openness and perspective, and dark blue symbolizes trust and knowledge.
Design Challenge
To create a logo for a future women university that would stand apart from the regular universities.
Research
Inspired by women power, I created a modern, stylish and catchy university logotype. The bold, colorful and vivid style sets WoW University apart from other brands.
Inspiration
The Women of Wonder University is an innovative science platform designed to prepare women for future work, life balance. Gender inequality is growing and WoW wants women to grow and feel confident about their future. Professionals, professors, mentors and lifelong learning enthusiasts come together to share everything they know with students, the women of the future.
Project Duration
Started in November 2019 and finished December 2019 in Vilnius, Lithuania.
Operation Flow
I created a new logo and brand identity for the Women of Wonder University. The goal was to appeal to a new generation of women who are too busy to attend a full time university. The first letters of Women of Wonder are joined together to create a nice and powerful word abbreviation, WoW. With a strong color combination and bold lettering, the new brand creates high visibility, energy and spontaneity.
Image Credits
Copywriter Erin Hope Stevens

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