Nostalgia Продавница За Парфеми by Dmitry Pozarenko

Nostalgia Продавница За Парфеми by Dmitry Pozarenko is a highly esteemed winner of the very prestigious 2020 Сребрена награда A' Design Award in Дизајн на внатрешен простор и изложби Competition Category.

СребренаЕнтериер· 2020

Nostalgia Продавница За Парфеми

by Dmitry Pozarenko

Client: Gold Apple

Сребрена награда A' Design Award Winner in Ентериер Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Nostalgia Продавница За Парфеми

Индустриските пејзажи од 1960-тите години на минатиот век го инспирираа овој проект. Металните конструкции изработени од топлински валани челик создаваат реална интонација на анти-утопија. Сјајно профилиран лист од стари огради создава атмосфера на целосна слобода на изразување. Отворените технички комуникации, излитениот гипс и гранитни прегради додаваат во внатрешниот индустриски шик од шеесеттите години.

The Recognition

About the Сребрена награда A' Design Award

Nostalgia Продавница За Парфеми е добитник на Сребрената награда A' Design Award, извонредно престижно признание што се доделува на врвни, прекрасни и импресивни дизајни. Сребрените добитници се исклучително бриљантни и многу креативни дела што ја покажуваат одличната стручност, талентот и проникливоста на нивните дизајнери. Се очекува Nostalgia Продавница За Парфеми да биде прекрасно, примерно, извонредно професионално и длабоко иновативно дело. Овој дизајн со Сребрена награда е значаен, восхитуван пронајдок што придонесува за поместување на границите на уметноста, науката, дизајнот и технологијата. Nostalgia Продавница За Парфеми е творба на која многумина и завидуваат, која ги буди желбите, носи позитивни чувства и предизвикува восхит и чудење.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The hybrid design of the store embodies the image of the trading space of the post-consumerism era and disappointment in the myths of glamor. A rusty profiled sheet of old fences creates an atmosphere of complete freedom of expression. The metal structures of the equipment made of hot-rolled steel of different sections create a realistic intonation of anti-utopia. Granite countertops and shabby plaster add to the interior industrial chic of the sixties.
Dimensions & Packaging: The total area is 1630 sq.m.
Tags: interior design, retail space, metal, stone, industrial, sixties
Production Technology: Main construction materials: hot-rolled steel, tinted stainless steel, profiled sheet, granite, oak
Design Challenge: The creative challenge of the project was to recreate the industrial atmosphere of the 60-70s of the 20th century. As a solution, various types of manual processing of steel were used in the manufacture of equipment. The special warmth of the space is added by old window frames, sawn and laid vertically on the wall. Together with the old profiled sheet, they allow the viewer to experience historical authenticity.
Research: Among the modern metropolis, the design of the store resolves the contradiction between the individuality of particular person and the leveling difference of the city's strength, between the individual human I and the monolithic urbanistic WE. Therefore, the Gold Apple inverts the external and internal, interchanges the city and man, introducing an urban spirit into the interior space.
Inspiration: Nostalgia for the 60-70s of the 20th century is new, it is nostalgia for believing in a bright future. Old industrial landscapes are perceived as artefacts of the era carried away by a new digital reality. Abandoned metallurgical workshop became an inspiring idea of this project.
Project Duration: The store is located in the center of Moscow. The project was completed in 2018.
Operation Flow: The industrial environment of the store creates an atmosphere of democracy, freedom of expression and accessibility. This was the ideological basis of this project. The store is a place of attraction and communication for more than 2000 people daily. Presentations of new products in the field of perfumery and cosmetics, master classes of famous makeup artists are held here. Make-up artists and cosmetologists share their professional skills, train, put on makeup and just talk with customers.
Team Members: Lead Architect: Dmitry Pozarenko
Associate Architect: Elena Sonyak
Image Credits: All images: photographer Mick Pomortsev, 2019.