Preludes Мешана медиумска анимација by Matthew Rankin is a highly esteemed winner of the very prestigious 2020 Железна награда A' Design Award in Дизајн на филмови, видео и анимации Competition Category.
ЖелезнаФилм· 2020
Preludes Мешана медиумска анимација
Client: Matthew Rankin
Железна награда A' Design Award Winner in Филм Category
Verified Award Winner
Verify Award Status for #103476The Design
About Preludes Мешана медиумска анимација
Прелудиуми е кратка мешана медиумска анимација базирана на истоимената поема на Т.С. Елиот. Филмот трае една минута и осум секунди и ги спарува сликите на Елиот со оригинална музичка композиција. Сцените се поврзани преку тема и звук, наместо преку единствен визуелен стил. Делото ги комбинира 2Д и 3Д анимацијата, моделирана во Cinema 4D, рендерирана со Redshift и компонирана во After Effects. Погледите од воздух преминуваат на ниво на улица, каде фигурите минуваат една покрај друга зад екрани. Анимацијата размислува за модерниот живот преку постар текст.
The Recognition
About the Железна награда A' Design Award
Preludes Мешана медиумска анимација е добитник на Железната награда A' Design Award, престижно признание што се доделува на добри дизајни што ги исполнуваат професионалните и индустриските барања очекувани од добро дизајнирани творби. Железните добитници ја покажуваат големата вештина, високата специјализација, стручното разбирање и креативниот капацитет на нивните творци. Се очекува Preludes Мешана медиумска анимација да биде високо ценета, восхитувана и сакана творба што е практична и иновативна. Овој дизајн со Железна награда ги интегрира најдобрите индустриски практики и има компетентни технички карактеристики поврзани со знаење и талент. Preludes Мешана медиумска анимација е почитуван за својата темелност и е дизајниран да го подобри квалитетот на животот и да помогне светот да стане подобро место.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Preludes is a mixed media collaborative animation based on a poem by T.S. Eliot. The process involved the poem being chosen by the producer, who then invited a musician to compose a one-minute piece which was handed off to me to provide to create visuals on both the the words of Eliot and the music.
- Dimensions & Packaging
- Duration: 1-minute, 08-seconds
- Tags
- poetry, animation, motion graphics, 2D, 3D, after effects
- Production Technology
- Preludes utilizes both 2D and 3D animation all composited in After Effects. The scenes with 3D were done in Cinema 4D and rendered using Redshift. It also uses several After Effects plugins such as Video Copilot's Sabre, Rowbyte's Plexus, and Red Giant's Particular and Form.
- Design Challenge
- The challenge became putting the many ways this manifests into only one-minute and matching those visuals to an already created musical composition. And that's how an aerial view helps to alienate us from the tracking signals on the street and we are suddenly shifted to street level view to see faceless people bumping into one another with screens blocking the vision.
- Research
- For this project the research fairly straightforward. It started with a cursory reading of the poem, Preludes by T.S. Eliot, and listening to the soundtrack created by Angus Macrae. I listened to the audio repeatedly to let it sink into my memory and to help with visualizing general concepts. This was followed by seeking out deeper analysis of the poem so that I better understood the themes, ideas, and symbols. While I could certainly have skipped this step it was profoundly important as I went along and was searching for visual fragments to add to the density of the piece.
- Inspiration
- Preludes is based on T.S. Eliot's poem of the same name and a one-minute musical soundscape provided to me and composed by Angus Macrae. The whole project was organized by a group called Campfire Poetry that uses poetry as away to promote collaborations between musicians and animators.
- Project Duration
- The project was started 20 December 2019 in New York City and completed in February 2020.
- Operation Flow
- I was immediately drawn into Eliot's non-narrative and slightly abstract form, even though he was describing a very defined and concrete world. I took that as an opportunity to create scenes that were thematically, but not necessarily aesthetically, connected. Instead, I chose to let Macra's soundtrack be the connective tissue weaving together Eliot’s view with my own as I explore how our modern world looks and feels in the context of Eliot’s ideas.
- Team Members
- Director/Animator: Matthew Rankin
Producer: Max Rothman
Music/Sound: Angus Macrae
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