Nirvana Brand Корпоративен идентитет by Viana Patricio Barbosa Neto is a highly esteemed winner of the very prestigious 2021 Железна награда A' Design Award in Графички дизајн, илустрација и визуелна комуникација Competition Category.
ЖелезнаГрафика· 2021
Nirvana Brand Корпоративен идентитет
by Viana Patricio Barbosa Neto
Client: Viana Patricio
Железна награда A' Design Award Winner in Графика Category
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The Design
About Nirvana Brand Корпоративен идентитет
Нирвана е корпоративен идентитет создаден за простор наменет за медитација и холистички терапии. Дизајнот се базира на едноставни геометриски форми распоредени на мрежест систем со цел да се зачува симетријата и балансот. Логото ги комбинира симболот за бесконечност, цветот на лотосот и медитативна поза. Виненочрвената боја асоцира на будистичките облеки, додека жолтата боја се однесува на украсите што се користат во манастирите. Идентитетот е изработен како векторска илустрација, така што логото може да се намалува или зголемува без губење на деталите и да се применува во печатени и дигитални медиуми.
The Recognition
About the Железна награда A' Design Award
Nirvana Brand Корпоративен идентитет е добитник на Железната награда A' Design Award, престижно признание што се доделува на добри дизајни што ги исполнуваат професионалните и индустриските барања очекувани од добро дизајнирани творби. Железните добитници ја покажуваат големата вештина, високата специјализација, стручното разбирање и креативниот капацитет на нивните творци. Се очекува Nirvana Brand Корпоративен идентитет да биде високо ценета, восхитувана и сакана творба што е практична и иновативна. Овој дизајн со Железна награда ги интегрира најдобрите индустриски практики и има компетентни технички карактеристики поврзани со знаење и талент. Nirvana Brand Корпоративен идентитет е почитуван за својата темелност и е дизајниран да го подобри квалитетот на животот и да помогне светот да стане подобро место.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This identity and brand project was developed here in Brazil for a space for meditation and holistic therapies. It is distinguished by the simplicity of geometric shapes, which together bring elements that represent the proposal of balance and self-knowledge. The infinity symbols, the lotus flower and the meditative position were used as a reference for the composition of the logo. The color of the wine comes from the Buddhist garments and the yellow color of the ornaments used in the monasteries.
- Dimensions & Packaging
- The product was designed using a vector drawing software. The logo can be scaled to different sizes without losing the quality of the compositions. The client received the files in order to be able to use them for printing in CMYK, as well as, for web in RGB mode.
- Tags
- Identity, Branding, Meditation, Packaging, Logo, Budism, Logo Design, Ayurveda,
- Production Technology
- In this composition we used simple geometrical shapes and applied a grid system to adjust the symmetry. The composition process itself was simple, the conceptual part that was explored looking for a clean, functional and organic symbology. We used a vector editing software for the creation process.
- Design Challenge
- One of the biggest difficulties to create this brand was trying to produce something original, but, at the same time its composition could not be too complex.
In this project we seeked to absorb the sense of identity of the brand. We worked hard to overcome the barriers of the creative process which sometimes can be exhausting, as it requires constant reconstruction and several attempts, tests and more tests for a remarkable result. - Research
- In the development of this brand project, extensive research was carried out on elements and symbols linked to meditation, Buddhism and Auyrveda culture. After these studies, symbols and colors were identified to be used in the composition of the logo and identity. Much of the creation time was spent exploring geometric shapes with the use of a grid system, aiming at the symmetry and harmony of the brand.
- Inspiration
- The referential symbology seeks to bring the representativeness of the Nirvana brand project through the infinity symbol, which seeks continuity, and through the meditative position symbol which brings the sense of balance. After obtaining the initial result with the first symbol, we tried to create a more organic shape that would bring a balance conetcion as a group, just as it is a large part of the Nirvana project, which is also collective.
- Project Duration
- The project started in April 2020 and finished in June 2020 in Brazil.
- Operation Flow
- Because it was designed using a vector editing software, the possibilities are limitless in terms of use and ease. Thus, the created brand can be used in different types of media, materials and objects. It is an identity that is easy to apply because it has proportion and balance. It can be reduced, expanded and applied without losing information.
- Image Credits
- Pexels
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