$Refracting Reality Дизајн на книга by Ching-Fa Lung$

Refracting Reality Дизајн на книга by Ching-Fa Lung is a highly esteemed winner of the very prestigious 2021 Сребрена награда A' Design Award in Дизајн на печатени и публикувани медиуми Competition Category.

СребренаПечатење· 2021

Refracting Reality Дизајн на книга

by Ching-Fa Lung

Client: Art Center College of Design

Сребрена награда A' Design Award Winner in Печатење Category

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Colors

The Design

About Refracting Reality Дизајн на книга

Refracting Reality е книга за светлината и човечката перцепција. Книгата истражува четири карактеристики на светлината: прекршување, рефлексија, дифракција и интерференција. Овие својства се изразени преку типографија и слики на 368 страници. Избрани се обложени и необложени хартии за да поддржат различни впечатоци за светлината. Цврста призма е сместена во ‘рбетот на книгата и може да биде извадена од читателот. Со призмата, читателите можат директно да го набљудуваат однесувањето на светлината и да остваруваат интеракција со отпечатените слики.

The Recognition

About the Сребрена награда A' Design Award

Refracting Reality Дизајн на книга е добитник на Сребрената награда A' Design Award, извонредно престижно признание што се доделува на врвни, прекрасни и импресивни дизајни. Сребрените добитници се исклучително бриљантни и многу креативни дела што ја покажуваат одличната стручност, талентот и проникливоста на нивните дизајнери. Се очекува Refracting Reality Дизајн на книга да биде прекрасно, примерно, извонредно професионално и длабоко иновативно дело. Овој дизајн со Сребрена награда е значаен, восхитуван пронајдок што придонесува за поместување на границите на уметноста, науката, дизајнот и технологијата. Refracting Reality Дизајн на книга е творба на која многумина и завидуваат, која ги буди желбите, носи позитивни чувства и предизвикува восхит и чудење.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The book expressed light characteristics: Refraction, Reflection, Diffraction, and Interferer through typography and imageries. The light experience was considered in the book's materials, such as coated paper, uncoated paper, and a solid prism. The prism of the book spine was used to manifest the perception of light.
Dimensions & Packaging: W8.5" x D1.75" x H11.75", 368 pages
Tags: Book Design, Editorial Design, Typography, Transmedia Design
Production Technology: The book was printed with the Epson P600 inkjet printer and using the Red River paper. Coated paper and uncoated paper were used for inner pages and the prism was used as a book's spine accessory.
Design Challenge: To create a 368-page book designed from extensive research on a chosen topic. Not only design a book but also curate the contents, edit and create a compelling narrative for readers to experience the book extensively.
Research: In modern society, light is commonly used as a medium throughout a lot of screen time and various screen types. The designer wants to understand deeply the history of how humans started using light and what metaphors light has been bringing to humanity throughout centuries.

Not only looking at light as an art medium but also looking at the different meanings of light brings different cultures and religions in history. Different perspectives that humans observed light was the interesting context of the research for this project.
Inspiration: Light has been the main part of our world since the beginning of time. Humans have learned to use light to tell stories, relate, experience, and communicate. This book questions our perception of the world by examining the light through different forms of expression.
Project Duration: The project started in January 2019 in Pasadena and finished in April 2010 in Pasadena.
Operation Flow: Prism can be taken out of the book spine and readers can experience traits of light such as reflection, refraction, diffraction, and Interfere by using the actual prism. They can also interact with the book because a lot of imageries were curated considering this interaction.
Image Credits: Photographer: Kevin Martin