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3 Mobile Lifestyle Store Примарна функција: Дизајн на ентериер за малопродажба by Yan Yik Lun and Marco Choi

3 Mobile Lifestyle Store Примарна функција: Дизајн на ентериер за малопродажба by Yan Yik Lun and Marco Choi is a highly esteemed winner of the very prestigious 2021 Сребрена награда A' Design Award in Дизајн на внатрешен простор и изложби Competition Category.


СребренаЕнтериер· 2021

3 Mobile Lifestyle Store Примарна функција: Дизајн на ентериер за малопродажба

by Yan Yik Lun and Marco Choi

Client: IMO design

Сребрена награда A' Design Award Winner in Ентериер Category

Colors

The Design

About 3 Mobile Lifestyle Store Примарна функција: Дизајн на ентериер за малопродажба

3 Mobile Lifestyle Store е дизајн на ентериер за малопродажба на бренд за мобилна мрежа во Хонг Конг. Продавницата зафаќа 150 квадратни метри. Контрастни црни и бели ленти се протегаат низ секој агол од просторот. Широки дијагонални линии ги обликуваат линеарната светлосна лента и шарата на подот. Дрвените завршетоци додаваат чувство на хармонија и едноставност. Просторот за услуги на клиенти користи прегради од ткаенина што апсорбираат бучава, инспирирани од седиштата во првата класа на авиони. Затворена работилница со подвижни стаклени прегради е домаќин на упатства и може да се отвори кон продажниот простор за настани.

The Recognition

About the Сребрена награда A' Design Award

3 Mobile Lifestyle Store Примарна функција: Дизајн на ентериер за малопродажба е добитник на Сребрената награда A' Design Award, извонредно престижно признание што се доделува на врвни, прекрасни и импресивни дизајни. Сребрените добитници се исклучително бриљантни и многу креативни дела што ја покажуваат одличната стручност, талентот и проникливоста на нивните дизајнери. Се очекува 3 Mobile Lifestyle Store Примарна функција: Дизајн на ентериер за малопродажба да биде прекрасно, примерно, извонредно професионално и длабоко иновативно дело. Овој дизајн со Сребрена награда е значаен, восхитуван пронајдок што придонесува за поместување на границите на уметноста, науката, дизајнот и технологијата. 3 Mobile Lifestyle Store Примарна функција: Дизајн на ентериер за малопродажба е творба на која многумина и завидуваат, која ги буди желбите, носи позитивни чувства и предизвикува восхит и чудење.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
The new store with a design of contrasting colours of black and white stripes traversing each and every single corner of the store. Additionally, the regular store layout combined with wide diagonal lines for the linear light bar and floor pattern, which formed a contemporary style that highlights the brand colours. Other parts recruited a wooden finish and created a sense of harmony and simplicity. Has given a simple, spontaneous yet modern edge to the meaning of aesthetic beauty.
Dimensions & Packaging
Total floor area: 150 metre square.
Tags
3, 3 Shop, mobile store, retail design, shop design, mobile lifestyle, Monochrome, 3HK
Production Technology
For the newly built 3 Supreme customer service quarter, the designer have employed the idea from aircraft first-class seating, with noise-absorbing fabrics for partitioning, which creates a high level of privacy. Layers of white 3D stripped glass light panels with stainless steel in gold highlight became the feature back wall at the supreme customer service corner. This created a simple yet elegant atmosphere.
Design Challenge
The first pilot store combines with the new business model apart from the traditional sale area, which also including 3 Supreme customer service, workshop & multifunctional business event space. To provide a more seamless, efficient and interactive service experience for customers.
Research
The development of mobile networks and smartphones nowadays has strongly been focusing on new technology as a selling point, as well as ways to simplify our work and enhancement of human life and has formed an integral part of our daily lives. Hence, the newly revamped 3 lifestyle store has taken mobile lifestyle as a theme to match with customers' desire for a smarter, simplified, and relaxed lifestyle.
Inspiration
The development of mobile networks and smartphones nowadays has strongly been focusing on new technology as a selling point, as well as ways to simplify our work and enhancement of human life and has formed an integral part of our daily lives. Hence, the newly revamped 3 lifestyle store has taken mobile lifestyle as a theme to match with customers' desire for a smarter, simplified and relaxed lifestyle.
Project Duration
The project started in Match 2019 in Hong Kong and finished in July 2019.
Operation Flow
The innermost corner of the store has an enclosed workshop surrounded by operable glass partitions, which provides an area for smartphone tutorials for customers and further training for staff. Multifunctional space is created with operable glass partitions opening up to connect to the sales area. It gives a capacity of up to 40 people, which is a perfect venue for media functions, announcements, ceremonies, social and business events.
Patents
Copyrights belong to IMO design limited, 2019.
Team Members
Yan Yik Lun
Marco Choi
Natalie Chan
Fung Yeung
Image Credits
IMO design, Bobby Wu

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