Tongrentang Zhima Health Дизајн на ентериер за малопродажба by Yong Wong

Tongrentang Zhima Health Дизајн на ентериер за малопродажба by Yong Wong is a highly esteemed winner of the very prestigious 2021 Златна награда A' Design Award in Дизајн на внатрешен простор и изложби Competition Category.

ЗлатнаЕнтериер· 2021

Tongrentang Zhima Health Дизајн на ентериер за малопродажба

by Yong Wong

Client: Beijing Tongrentang Health

Златна награда A' Design Award Winner in Ентериер Category

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The Design

About Tongrentang Zhima Health Дизајн на ентериер за малопродажба

Tongrentang Zhima Health е доживувачка продавница лоцирана во Пекинг. Продавницата зафаќа 5000 квадратни метри на три ката. Додатоци во исхраната, хранлива храна и производи за здравствена нега што вклучуваат здравствена технологија се нудат на едно место. Во ентериерот се применети големи површини од контрастни материјали, како масивно дрво и месинг. Од приземјето нагоре се претставени четири теми, имено: истражување, храна, закрепнување и лекување. Продавницата исто така служи како удобен социјален простор за клиентите.

The Recognition

About the Златна награда A' Design Award

Tongrentang Zhima Health Дизајн на ентериер за малопродажба е добитник на Златната награда A' Design Award, високо престижно признание што се доделува на првокласни, прекрасни и одлични дизајни. Златните добитници се многу иновативни, визионерски и заслепувачки сјајни творби што го одразуваат талентот, мудроста и мајсторството на нивните дизајнери. Се очекува Tongrentang Zhima Health Дизајн на ентериер за малопродажба да биде високо пофален, трендсетерски и монументален пронајдок што носи невидена вредност. Овој дизајн со Златна награда е прекрасен, ценет проект што ги поместува границите на уметноста, науката, дизајнот и технологијата. Tongrentang Zhima Health Дизајн на ентериер за малопродажба создава силна желба, буди страст, поттикнува креативност и маѓепсува.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Zhima Health concept store provides dietary supplements, nourishing & health food and even health care products that incorporate health tech, enabling customers to enjoy one-stop and immersive shopping experience. Besides, it also doubles as a new and comfortable social space for customers.
Following the concepts of high quality, sense of participation and personal shopping experience, the brand-new retail model aims to meet the demands of consumption upgrade and improve the quality of customers’ lives rather than overturn the traditional retail style.
Dimensions & Packaging: 5000 square meters, 3 floors
Tags: Tongrentang, Wu Xiang, In View, Zhima, experience store, experience shop, Pharmacy store
Production Technology: The designer Yong Wong has applied a large area of contrasting materials as solid wood and brass in the store.
Design Challenge: The first breakthrough lies in the initial investigation on retail industry and the final set of trade form. Secondly, the brand tried to find some well-known foreign design teams. However, because the foreign designers did not really understand the business model and accurate needs of the well-established domestic brands, they eventually failed to give a design plan. Later, when our team completed the overall design plan, many of the product lines that we are seeing now were developed backward from space design, and Tongrentang's almost perfect endorsement allowed this backward process to be realized.
Research: Probably in 2014, Tongrentang seems to have encountered bottleneck. The selling form relying on traditional stores urgently needs to be changed, so the brand proposed a strategic transformation from products to services at that time.
After proposing the transformation, Tongrentang and we began field investigations at home and abroad. From retail to hotel and other formats, we have experienced almost every brand new store. And finally we focused on the trade form of hotel brand. So, the idea of creating an immersive experience space comes out.
Inspiration: After proposing the transformation, Tongrentang and we began field investigations at home and abroad. From retail to hotel and other formats, we have experienced almost every brand new store. And finally we focused on the trade form of hotel brand. So, the idea of creating an immersive experience space comes out.
Project Duration: This project started in May 2019 and finished in December 2019 in Beijing.
Operation Flow: From retail to hotel and other formats, we have experienced almost every brand new store. And finally we focused on the trade form of hotel brand. So, the idea of creating an immersive experience space comes out.
Later, when our team completed the overall design plan, many of the product lines that we are seeing now were developed backward from space design, and Tongrentang's almost perfect endorsement allowed this backward process to be realized.
Team Members: Yong Wong, Wei Tan, Chenxu Zhu, Guiying Zhang, Zhiyong Jia, Yue Yu.
Image Credits: Beijing Wuxiang Space Architecture Design