LiNing 8th Gen Примарна продавница by Yingtao Xu

LiNing 8th Gen Примарна продавница by Yingtao Xu is a highly esteemed winner of the very prestigious 2021 Сребрена награда A' Design Award in Дизајн на внатрешен простор и изложби Competition Category.

СребренаЕнтериер· 2021

LiNing 8th Gen Примарна продавница

by Yingtao Xu

Client: Li Ning (China) Sports Goods Co., Ltd.

Сребрена награда A' Design Award Winner in Ентериер Category

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Colors

The Design

About LiNing 8th Gen Примарна продавница

LiNing 8-ма генерација е примарна продавница за спортски бренд, која се простира на 2049 квадратни метри. Дизајнот се инспирира од атлетските патеки и кошаркарските игралишта. На влезот се изложени производи за трчање под ленти со светла што менуваат бои и светкаат во ритам. LED-екран во центарот потсетува на екраните над кошаркарските игралишта и ги врамува изложените кошаркарски производи. Внатрешните површини користат едноставен цемент, додека полиците се изработени од метал и нерѓосувачки челик со завршна обработка со текстура на јаглеродни влакна. Полиците може да се расклопат и рециклираат за да се намали отпадот. Стоката е групирана во јасни тематски зони.

The Recognition

About the Сребрена награда A' Design Award

LiNing 8th Gen Примарна продавница е добитник на Сребрената награда A' Design Award, извонредно престижно признание што се доделува на врвни, прекрасни и импресивни дизајни. Сребрените добитници се исклучително бриљантни и многу креативни дела што ја покажуваат одличната стручност, талентот и проникливоста на нивните дизајнери. Се очекува LiNing 8th Gen Примарна продавница да биде прекрасно, примерно, извонредно професионално и длабоко иновативно дело. Овој дизајн со Сребрена награда е значаен, восхитуван пронајдок што придонесува за поместување на границите на уметноста, науката, дизајнот и технологијата. LiNing 8th Gen Примарна продавница е творба на која многумина и завидуваат, која ги буди желбите, носи позитивни чувства и предизвикува восхит и чудење.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: LiNing, an international fashionable professional sports brand, has been interpreting its slogan "anything is possible" with actions. From space design to shelf display, the store shows different space atmospheres in different theme areas. Various categories of goods are laid out in a clear and observable pattern to facilitate customers selecting goods and bring them a multi level shopping experience.
Dimensions & Packaging: The store's area is 2049 sqm.
Tags: Flagship, Retail, Chinese, Sport, Athletic Apparel, Footwear
Production Technology: The colorful and bright sign on the exterior facade of the store illustrates the LiNing brand style of youth, vitality, sport and fashion. The interior space is decorated with simple cement materials, looking fashionable and personalized, while setting off the product highlights. The store shelves are largely made of metal and stainless steel, with carbon fiber texture finish. They can be disassembled and recycled to minimize waste of resources.
Design Challenge: The challenge for this project was to design a flagship store that was not cliched and still felt relatable.
Research: The store image of the eighth generation is the result of continuous development and perfection following the development of the times. With the successive presentation of various types of stores with different conditions, the store image of the eighth generation has been enhanced and perfected in terms of decoration, gadgets, lighting and experience systems, forming a set of dynamic and continuous store image standards.
Inspiration: In the image design of the eighth generation flagship store of LiNing, the designers take running tracks and basketball gyms as the sources of inspiration, organically integrate professional products for running exercise and basketballs and all sorts of fashion products including sports fashion and China LiNing in the same store, highlighting professional sports attributes and the fashion life atmosphere of the brand.
Project Duration: The project started in December 2019 in Liuzhou and finished in May 2020 in Liuzhou.
Operation Flow: The store entrance is an area displaying running exercise commodities. The design is inspired by the running tracks. The RGB color changing light belt at the top are lined regularly. The lights shine in rhythm, pairing with the running models below, for a dynamic display to attract the sight of people hurrying to and fro. The LED screen in the middle of the store is inspired by the LED screen at the top of basketball gym, which along with the focus display of the basketball models below, formulates the atmosphere characteristics of the basketball theme commodity exhibition in the middle.
Team Members: Designer: Xu Yingtao
Designer: Yu Danfeng
Image Credits: Image #1: Photographer Wu Hong, LiNing 8th Generation Flagship Store, 2020.
Image #2: Photographer Wu Hong, LiNing 8th Generation Flagship Store, 2020.
Image #3: Photographer Wu Hong, LiNing 8th Generation Flagship Store, 2020.
Image #4: Photographer Wu Hong, LiNing 8th Generation Flagship Store, 2020.
Image #5: Photographer Wu Hong, LiNing 8th Generation Flagship Store, 2020.