Who's That Eating Искокачка сликовница by Keitaro Sugihara is a highly esteemed winner of the very prestigious 2021 Златна награда A' Design Award in Графички дизајн, илустрација и визуелна комуникација Competition Category.
ЗлатнаГрафика· 2021
Who's That Eating Искокачка сликовница
Client: Keitaro Sugihara
Златна награда A' Design Award Winner in Графика Category
Verified Award Winner
Verify Award Status for #111800The Design
About Who's That Eating Искокачка сликовница
Оваа интерактивна книга со искокачки елементи ги следи седум животни кои уживаат во нивните омилени грицки, секоја со тродимензионално искокачко превивање што го прикажува нивниот посебен начин на јадење. Секој искокачки елемент е дизајниран со исечок на една страница и втора позадинска страница што го открива внатрешноста на секоја уста и додава структурна цврстина. Овој едноставен дизајн, комбиниран со илустрации во техника на колаж од хартија, им вдахнува живот на секое животно. Текстот вклучува звуци од јадење преку јапонски ономатопеи, поттикнувајќи го читателот да ги отвора и затвора страниците додека животните грицкаат.
The Recognition
About the Златна награда A' Design Award
Who's That Eating Искокачка сликовница е добитник на Златната награда A' Design Award, високо престижно признание што се доделува на првокласни, прекрасни и одлични дизајни. Златните добитници се многу иновативни, визионерски и заслепувачки сјајни творби што го одразуваат талентот, мудроста и мајсторството на нивните дизајнери. Се очекува Who's That Eating Искокачка сликовница да биде високо пофален, трендсетерски и монументален пронајдок што носи невидена вредност. Овој дизајн со Златна награда е прекрасен, ценет проект што ги поместува границите на уметноста, науката, дизајнот и технологијата. Who's That Eating Искокачка сликовница создава силна желба, буди страст, поттикнува креативност и маѓепсува.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This interactive pop-up book features seven different animals enjoying a snack, each with their own unique 3D pop up fold showcasing their eating style. Each pop up was designed with just a single page cut out. This simple design, combined with paper collage illustrations, brings life to each animal as they jump out from the page. The text includes eating sounds via Japanese onomatopoeia, encouraging the reader to open and close the pages as the animals munch away.
- Dimensions & Packaging
- 180 mm x 195 mm x 25 mm
- Tags
- Picturebook, Childrenbook, Popupbook, Bookdesign, graphicdesign,
- Production Technology
- Traditionally, pop up books are created by pasting folded paper onto a bound page. With a younger audience in mind, I closely considered book durability in my design process. I challenged myself to design each pop up using a single cut and folded page, laminated against a printed backing page that reveals the inside of each mouth. If the page happens to tear, this design makes it easy to repair.
Each illustration was hand collaged with various materials and papers to create my own textures and colors. - Design Challenge
- The biggest challenge in this project was to design seven distinct pop ups that accurately depict each animal’s unique eating motion.
- Research
- For research, I looked at several pop up books for inspiration. I was curious about their approaches to book production and storytelling. I found that there are many complex pop up books right now, and I wanted to counter that by making something simple and durable, yet effective and interesting.
Prototypes were tested by a dedicated quality control specialist, my young son Ito. - Inspiration
- After experimenting with paper to make a simple pop up, I found that the pop up moved as I opened and closed the folded paper. This motion reminded me of an animal eating, which inspired me to create a picture book.
- Project Duration
- The project started in December 2014 in Tokyo and finished in December 2019 in Tokyo. Published in May 2020.
- Operation Flow
- For each spread, the reader is greeted with a different snack and an animal's hand. Who's that eating? To reveal the animal pop up, the page is extended out from the center. The alternative was to flip to a new page, but I aimed to keep each prompt contained. This design ensures a smooth flow from question to answer.
- Team Members
- Publisher : TOKYO SHOTEN Ltd.
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