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J1M5 Boutique Ентериер за бутик by Various Associates

J1M5 Boutique Ентериер за бутик by Various Associates is a highly esteemed winner of the very prestigious 2021 Бронзена награда A' Design Award in Дизајн на внатрешен простор и изложби Competition Category.


БронзенаЕнтериер· 2021

J1M5 Boutique Ентериер за бутик

by Various Associates

Client: Various Associates

Бронзена награда A' Design Award Winner in Ентериер Category

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The Design

About J1M5 Boutique Ентериер за бутик

J1M5 Boutique е ентериер на мулти-брендиран продавница за мода со површина од 266 квадратни метри во Кингдао, Кина. Куферот е водечкиот концепт на дизајнот. Кабинетите се ротираат 360 степени на хоризонтално ниво и можат слободно да се отвораат и затвораат, така што секоја единица може да функционира како колона, шипка за облека, гардеробер, соба за пробување или изложбен прозорец. Со преместување на кабинетите се менува распоредот и патеките за модна ревија, а се ослободува отворен подов простор за настани од типот "pop-up" и мали прес-конференции. Таванот е изработен од микроцемент и не'рѓосувачки челик и ги крие подвижните шини, осветлувањето и климатизацијата.

The Recognition

About the Бронзена награда A' Design Award

J1M5 Boutique Ентериер за бутик е добитник на Бронзената награда A' Design Award, високо престижно признание што се доделува на извонредни дизајни што се одликуваат со креативност, генијалност и лукавост. Бронзените добитници се доволно вешти и воодушевувачки креативни творби што го потврдуваат огромното искуство, имагинација и снаодливост на нивните дизајнери. Се очекува J1M5 Boutique Ентериер за бутик да биде високо ценет, восхитуван и сакан предмет, значајно професионален и иновативен. Овој дизајн со Бронзена награда ги вклучува најдобрите практики во уметноста, науката, дизајнот и технологијата и се одликува со внимание кон деталите. J1M5 Boutique Ентериер за бутик одлично ги задоволува потребите, ги допира желбите, ги маѓепсува чувствата и ја буди љубопитноста.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
The designers conceived J1M5 Boutique by taking "suitcase" as the design concept. The team combined the movable, flexible features of suitcase with the origin of multi-brand boutique, and at the same time took full account of spatial layout, circulation, colour palette and experiences, thereby working out unique spatial languages that blend logic with artistry.
Dimensions & Packaging
1. The cabinet can rotate 360 degrees at horizontal level.
2. The cabinet satisfies needs of multipul functions, including flexible brand display, flexible cloth rails, flexible fitting room mirrors and fitting rooms.
3. The ceiling hides complex systems behind, including cabinet moving tracks, spot lighting and air conditioning systems.
4. The lighting design shows a combination of ceiling light board and PC frosted materials.
And the area of project is: 266 square meter.
Tags
buyer shop, suitcase, reflections, fashion trends, changeable space, aesthetics, flexibility, fun
Production Technology
1. The cabinets are capable of rotating 360 degrees at horizontal level and being opened and closed casually. It has flexible cloth rails and fitting room mirror to form a multi-functional fitting room, which is made of livid wood materials.
2. The ceiling integrates with complex systems, including cabinet moving tracks, spot lighting and air conditioning systems. The ceiling is made from micro cement and stainless steel.
3. The lighting design shows a combination of ceiling light board and PC frosted materials.
Design Challenge
The ceiling is characterized by a sense of order and an structural aesthetic. It hides complex systems behind, including lighting, fire prevention system, and cabinet moving tracks, which are coordinated and integrated into a whole.
Research
Cabinets are made capable of rotating 360 degrees at horizontal level. Therefore, adjustment of a single structure will lead to the change of the entire space. Each combination of structures is a new presentation of functions and visual effects.
Inspiration
Based on the prototype of a single suitcase, various ways of use were worked out to satisfy different functions. It can be a column, a rail, a wardrobe, a fitting room, or even a display window.
This is a space with changeable structures. It can be either empty or full of columns. Various Associates broke the conventional imagination of all kinds of stores, and created a distinctive retail space for J1M5 based on functional demands and subversive design approaches.
Project Duration
The project started in April 2020 and finished in October 2020 in Qingdao, China.
Operation Flow
The position of columns can be adjusted to generate different catwalk routes and spatial patterns, so as to meet varying demands for catwalk shows. Columns are moved to two sides and combined as a matrix. In this way, the usable area of the space is maximized to serve a wide spectrum of events, such as pop-ups and small-scale press conferences of brands. All other functional areas in the store are distinctive and cater for daily shooting needs.
Team Members
Lead Designers: Dongzi Yang
Lead Designers: Qianyi Lin
Design Team: Bo Huang
Design Team: Meiyu Jiang
Image Credits
photo by: Feng Shao

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