Ghepard Communication Logo Лого by Morosan Ioana is a highly esteemed winner of the very prestigious 2021 Железна награда A' Design Award in Графички дизајн, илустрација и визуелна комуникација Competition Category.
ЖелезнаГрафика· 2021
Ghepard Communication Logo Лого
Client: Ghepard Communication
Железна награда A' Design Award Winner in Графика Category
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The Design
About Ghepard Communication Logo Лого
Логото Ghepard Communication е визуелен идентитет创作 за маркетинг и комуникациска агенција. Симболот ја прикажува динамичната силуета на гепард, нацртана со две линии со иста дебелина во минималистички и модерен стил. Долгата опашка на гепардот игра значајна улога во дизајнот. Силуетата користи мат златна нијанса комбинирана со сива боја, што му дава на знакот мазен изглед. Логотипот е поставен под симболот, а двата елементи заедно формираат правоаголна форма. Логото може да се применува на бела, црна или обоена позадина.
The Recognition
About the Железна награда A' Design Award
Ghepard Communication Logo Лого е добитник на Железната награда A' Design Award, престижно признание што се доделува на добри дизајни што ги исполнуваат професионалните и индустриските барања очекувани од добро дизајнирани творби. Железните добитници ја покажуваат големата вештина, високата специјализација, стручното разбирање и креативниот капацитет на нивните творци. Се очекува Ghepard Communication Logo Лого да биде високо ценета, восхитувана и сакана творба што е практична и иновативна. Овој дизајн со Железна награда ги интегрира најдобрите индустриски практики и има компетентни технички карактеристики поврзани со знаење и талент. Ghepard Communication Logo Лого е почитуван за својата темелност и е дизајниран да го подобри квалитетот на животот и да помогне светот да стане подобро место.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The exploration process led to an identity that highlights the dynamic silhouette of the cheetah, created from two lines, of the same thickness, which approaches a minimalist and modern style. The cheetah is known not only for its speed, but also for its extremely long tail. This feature played a major role in the design. The color of the silhouette started from gold which is the color of the winners to which was then assigned a matte and modern look. The color has also been associated with a shade of gray which gives the logo a very smooth appearance. This particular aspect makes the logo easier to use and apply to different custom materials.
- Dimensions & Packaging
- The logo can be applied to either a white or a black background. If a colorful background is involved, it's best to use the white logo. The logotype uses the fonts Avenir Roman Bold and Avenir Roman Regular and expresses the name of the Marketing and Communication Agency for which it was created. The symbol is positioned at the top of the logotype, making the silhouette of the cheetah, around which the whole concept was created, stand out even more. The positioning of the logo and symbol fits together in a rectangular shape.
- Tags
- Visual Identity, Logo, Branding, Marketing Agency, Logotype
- Production Technology
- Corel Draw and Adobe Creative Suite.
- Design Challenge
- The main challenge of the project was to capture the dynamism of the animal while keeping a fresh look that would stand out from other marketing agencies' logos.
- Research
- The research objective was to find as many brands as possible that feature the cheetah symbol, see the way it is represented and what kinds of companies use it. This helped identifying the
comparative advantages and creating a unique logo that would catch the eye in a pleasant way. - Inspiration
- The inspiration for creating this logo was the fastest feline on the planet, the cheetah, which is used as the symbol of a Marketing and Communication Agency. The intention was for this logo to highlight, through the silhouette of the cheetah, values such as strength and agility, joined by originality, in a modern and fresh way. These are the fundamental values adopted by the agency for which the logo was created.
- Project Duration
- The project started in August 2020, and was finished in September 2020 in Cluj-Napoca, Romania.
- Operation Flow
- The goal was to create a unique logo for a Marketing and Communication Agency that is easy to use and place on different backgrounds or custom materials.
- Team Members
- Ioana Morosan
- Image Credits
- Product images and animation: Ioana Morosan
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