Nu Примарна функција: Рачен часовник by Maziar Mohit and Iman Kimiaei

Nu Примарна функција: Рачен часовник by Maziar Mohit and Iman Kimiaei is a highly esteemed winner of the very prestigious 2021 Сребрена награда A' Design Award in Дизајн на накит Competition Category.

СребренаНакит· 2021

Nu Примарна функција: Рачен часовник

by Maziar Mohit and Iman Kimiaei

Client: I and M Design

Сребрена награда A' Design Award Winner in Накит Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Nu Примарна функција: Рачен часовник

Nu е рачен часовник со бројчаник исполнет со вода. Бројчаникот содржи вода собрана од некои од најзагадените водни извори во светот, стерилизирана со ултравиолетова светлина. Проѕирните акрилни стрелки се потопени во водата и остануваат речиси невидливи. Допирањето на челичното куќиште активира светлодиода која ги осветлува стрелките за да го покаже времето. Куќиштето е завршено со куполесто сафирно стакло, а каишот е изработен од кактусова кожа. Формата ја следи контурата на капка роса која се одмара на лист. Сината боја упатува на недопрениот океан.

The Recognition

About the Сребрена награда A' Design Award

Nu Примарна функција: Рачен часовник е добитник на Сребрената награда A' Design Award, извонредно престижно признание што се доделува на врвни, прекрасни и импресивни дизајни. Сребрените добитници се исклучително бриљантни и многу креативни дела што ја покажуваат одличната стручност, талентот и проникливоста на нивните дизајнери. Се очекува Nu Примарна функција: Рачен часовник да биде прекрасно, примерно, извонредно професионално и длабоко иновативно дело. Овој дизајн со Сребрена награда е значаен, восхитуван пронајдок што придонесува за поместување на границите на уметноста, науката, дизајнот и технологијата. Nu Примарна функција: Рачен часовник е творба на која многумина и завидуваат, која ги буди желбите, носи позитивни чувства и предизвикува восхит и чудење.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The watch dial is filled with water collected from the world's dirtiest water sources.
Within the water-filled dial are the watch's clear acrylic hands (powered by a Swiss Quartz Movement). They stay almost invisible in the water until you touch the watch metal body (which acts as a touch-sensitive switch), then they come to life by directing a beam of light (from an LED) through them. They glow within the murky water to show the time.
Dimensions & Packaging: Case diameter 38mm, thickness 12mm, strap width 20mm.
Tags: watch, minimal, timepiece, design, unconventional, water, environment,
Production Technology: Domed sapphire glass with an anti-reflective coating on both sides will top the watch 316L High-quality steel case. The strap will be made of all-natural, cruelty-free cactus leather with a magnetic clasp. The polluted water inside the dial will be sterilized using UV. Swiss Quartz Movement.
Design Challenge: The biggest challenge for us was to design a conversation piece that would elegantly convey our message. We want to talk about water pollution without actually talking about it.
Research: We started with a simple question: How can we attract people's attention to a subject matter that they prefer to ignore? We did some research and talked to few experts in the fields of psychology and human behaviour. We found out that the best way to gain someone's attention is to arouse their curiosity. People tend to remember the answers better if they are the ones asking the questions. We designed Nu to be a conversation piece, an object to intrigue.
Inspiration: Nu was born out of our concern for the environment; we aimed to attract people's attention to water pollution and the fact that time is running out for all of us to do something about it.
The morning dew inspired Nu's design. Like a water droplet on top of a leaf, the watch sits on top of the strap; the body shape follows the droplet's contour, and the pristine ocean inspired the blue colour.
Project Duration: The project started in December 2020 in Toronto and finished in February 2021 in Krakow.
Operation Flow: The watch's hands are made from clear acrylic, and they are submerged in water; the refractive index of clear acrylic is close to that of water, making the hands look almost invisible. To see the time, the user touches the watch metal body. The body acts as a touch-sensitive switch for the LED, located at the base of both watch hands; it will light up, illuminating the hands.
Team Members: Maziar Mohit
Iman Kimiaei
Image Credits: Image #1 : 3D Artist Iman Kimiaei, NU Image 01, 2021
Image #2 : 3D Artist Iman Kimiaei, NU Image 02, 2021
Image #3 : 3D Artist Iman Kimiaei, NU Image 03, 2021
Image #4 : 3D Artist Iman Kimiaei, NU Image 04, 2021
Image #5 : 3D Artist Iman Kimiaei, NU Image 05, 2021