Voila Cool Stuff Амбалажата За Сладолед by Kamal Rizk - Bold Branding is a highly esteemed winner of the very prestigious 2022 Железна награда A' Design Award in Дизајн на пакување Competition Category.
ЖелезнаПакување· 2022
Voila Cool Stuff Амбалажата За Сладолед
Client: Voila Dessert Shop
Железна награда A' Design Award Winner in Пакување Category
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- Verified Award Winner
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The Design
About Voila Cool Stuff Амбалажата За Сладолед
Ова е серија пакувања за 9 дизајни со вкус на сладолед, обединети под едно симболично лого, во кое дизајнерот ја ремоделира презентацијата на сладолед. Тој создаде нова тема преку која повторно ги замислува различните вкусови во форма на симболични шари на овошје и нектар, оригинална типографија, а исто така релевантни свежи бои кои ги истакнуваат дизајнерските елементи. Дизајнот едноставно го пресоздава концептот на вкус преку иконата на јазикот што се користи во целиот опсег и евоцира поинаков начин на негово чувство.
The Recognition
About the Железна награда A' Design Award
Voila Cool Stuff Амбалажата За Сладолед е добитник на Железната награда A' Design Award, престижно признание што се доделува на добри дизајни што ги исполнуваат професионалните и индустриските барања очекувани од добро дизајнирани творби. Железните добитници ја покажуваат големата вештина, високата специјализација, стручното разбирање и креативниот капацитет на нивните творци. Се очекува Voila Cool Stuff Амбалажата За Сладолед да биде високо ценета, восхитувана и сакана творба што е практична и иновативна. Овој дизајн со Железна награда ги интегрира најдобрите индустриски практики и има компетентни технички карактеристики поврзани со знаење и талент. Voila Cool Stuff Амбалажата За Сладолед е почитуван за својата темелност и е дизајниран да го подобри квалитетот на животот и да помогне светот да стане подобро место.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This ice cream packaging design uses the illustration language to beautifully translates the flavor in a new unique and fresh design as well as communicate the brand image and the high product’s quality standards.
Each label has a differentiating color combination that is relatable to the flavor, with a bold readable title in the middle, and each label includes 4 main icons, which are the flavor pattern, the tasting tongue, the flavor typo, and the exciting optical illusion icon. - Dimensions & Packaging
- Various Tapered Paper Ice Cream Containers
- Tags
- branding, packaging, packaging, illustration, typography, icecream, identity
- Production Technology
- Ice cream is meant to be licked, and enjoyed with all the taste buds in the tongue. Each group of flavors has a unique impact to our taste buds, thus we grouped the flavours by their taste effect into 4 main categories
Spade, the loved classics like chocolate
Spark, the spark of the fresh taste like fruity flavors
Electric bolt, the clash of flavors that creates unforgettable experiences like yogurt berry or salted caramel
Flower, represents all the nutty rich flavors that elevates ice cream taste - Design Challenge
- working on this cool project was very exciting for our team in Bold Branding; and to create a design language that works with 9 different flavors - so far and ready for expansion - was a challenge that we enjoyed creating and executing!
- Research
- Our research was qualitative to find out what do the audience expect to see in a new ice cream packaging; and how they like and understand the new visuals; and whether it would affect their buying choice
We surveyed random existing customers from the shop;
It was described as; appealing, nostalgic, iconic, colorful, modern, and cool!
Some results indicated difficulties in interpreting some icons; which led to design modifications so that it would be more clear, easy, and more memorable - Inspiration
- The main inspiration for this design was the flavors’ shapes along with the joyful nostalgic ice cream experience, converted to soft colors and modern lines, neat patterns, fun elements & typography.
The design come together to embrace the cool flavors with a hint of the nostalgic familiar feelings without having to include a direct icon or photo of the flavor. - Project Duration
- The project started May 2021 in Cairo, Egypt and finished in September 2021 in Cairo Egypt
- Operation Flow
- We fashioned a unique initials typo for each flavor.. connecting it with the relatable color palette, the distinctive geometric flavor pattern, and the fun optical illusion elements that expresses the different feelings you get while enjoying ice cream; clients will be able to easily differentiate each flavor on the shelve and quickly grab their favorite bucket!
The packaging is made of plastic lined paperboard which is a more environmental friendly packaging option than 100% plastic containers - Team Members
- Kamal Rizk - Designer
Sarah El Kasaby - Project Manager
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