Cherish Food Серија илустрации by Chunli Zhou is a highly esteemed winner of the very prestigious 2022 Железна награда A' Design Award in Графички дизајн, илустрација и визуелна комуникација Competition Category.
ЖелезнаГрафика· 2022
Cherish Food Серија илустрации
by Chunli Zhou
Client: Northeastern University of China
Железна награда A' Design Award Winner in Графика Category
- 9,448
- Verified Award Winner
- Verify Award Status for #137929
The Design
About Cherish Food Серија илустрации
„Cherish Food“ е серија илустрации за зачувување на храната. Серијата го прикажува растот на житото по хронолошки редослед, од сеидбата напролет, преку растењето наесен... до жетвата наесен. Сезонските промени во боите и имиџот создаваат чувство на прогресивно наслојување. Кинески идиоми се комбинирани со цртежите за да се изрази колку тешко се добива житото. Уметничкото дело е изработено со софтвер за векторски дизајн и испечатено со голема внимателност на деталите. Серијата може да се користи во печатени медиуми, на интернет и во анимација.
The Recognition
About the Железна награда A' Design Award
Cherish Food Серија илустрации е добитник на Железната награда A' Design Award, престижно признание што се доделува на добри дизајни што ги исполнуваат професионалните и индустриските барања очекувани од добро дизајнирани творби. Железните добитници ја покажуваат големата вештина, високата специјализација, стручното разбирање и креативниот капацитет на нивните творци. Се очекува Cherish Food Серија илустрации да биде високо ценета, восхитувана и сакана творба што е практична и иновативна. Овој дизајн со Железна награда ги интегрира најдобрите индустриски практики и има компетентни технички карактеристики поврзани со знаење и талент. Cherish Food Серија илустрации е почитуван за својата темелност и е дизајниран да го подобри квалитетот на животот и да помогне светот да стане подобро место.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This 'Cherish Food' illustration illustrates the concept of food conservation through a series of aesthetically pleasing food-growing illustrations that have an overall character of expressiveness, creativity, design and application. Compared to traditional food conservation posters and illustrations, this design uses time as a breakthrough to narrate food conservation in chronological order, making the illustrations more holistic.
- Dimensions & Packaging
- Printing illustrations:800mm (H) x 800mm (W) (sheet size), Data size::1800mm (H) x 800mm (W), 300dpi, RGB.
- Tags
- Save food, Cherish food, Food conservation, Savings, Valuable,
- Production Technology
- This series of illustrations and expressions is drawn by illustrator vector design software. It has been produced by a high level of printing and manufacturing technology to show the detail of the beautiful and delicate illustrations, which can also be used in a variety of media for promotional purposes. The hope is to show the great impact of art while demonstrating the charm of the illustrations themselves.
- Design Challenge
- This 'Cherish Food' illustration is designed to reflect the growing process of grains, incorporating Chinese 'idioms' in the design and using them to reflect the hard-won nature of grain. The final blend of connotation and aesthetics is achieved through translation and procreate software.
- Research
- Cherish Food is one of our traditional virtues and is useful in the construction of the contemporary concept of sustainable development, which is represented by the fact that food is an important part of 'clothing, food, housing and transport'. The illustration shows the growth of food in chronological order, which makes the purpose of the design more intuitive and clear to the viewer. This contributes to our aim of urging people to save food and promote the concept of sustainable development.
- Inspiration
- Art is a sensual vehicle that reflects life and culture. This Cherish Food llustration design Contains Spring,the season for sowing seeds,Summer,the season of growth,Autumn, the season of harvest,shows the growing process of grains through the changing seasons of spring,summer and autumn. The combination of time, idiom and illustration techniques presents a unique aesthetic that reflects a sense of progressive layering. It can be applied to a variety of expressions, such as the internet, print media and animation.
- Project Duration
- The project starts in December 2021 at Northeastern University in Shenyang, Liaoning Province, China and ends in February 2022 at Northeastern University in Shenyang, Liaoning Province, China.
- Operation Flow
- The key is a strong impact that attracts the public, and a high aesthetic effect attracts people's aesthetic interest.
- Team Members
- Instructor: Huo Kai , Designer: Zhou Chunli
- Image Credits
- Image #1 : Illustration Chunli Zhou 2022.
Image #2 : Illustration Chunli Zhou 2022.
Image #3 : Illustration Chunli Zhou 2022.
Image #4 : Illustration Chunli Zhou 2022.
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