Transam Carriers Идентитет на бренд by Maksim Zinchuk is a highly esteemed winner of the very prestigious 2022 Бронзена награда A' Design Award in Графички дизајн, илустрација и визуелна комуникација Competition Category.
БронзенаГрафика· 2022
Transam Carriers Идентитет на бренд
Client: NUMZ Graphics
Бронзена награда A' Design Award Winner in Графика Category
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The Design
About Transam Carriers Идентитет на бренд
Transam Carriers е идентитет на бренд创atedan транспортен и логистички давател на услуги со седиште во Торонто, Канада. Идентитетот е изграден околу Зубр, или европскиот бизон, животно од Источна Европа кое симболизира единственост и моќ. Главата на животното е вклопена во триаголник, а закосен, посебно дизајниран фонт му дава на логото динамичен изглед. Жолта и црна се двете основни бои. Стилот е применет на корпоративните камиони, веб-страницата, социјалните мрежи, канцелариски материјали, реклами и промотивни производи. Жолтите триаголници во графиката го прават брендот лесно препознатлив во индустријата.
The Recognition
About the Бронзена награда A' Design Award
Transam Carriers Идентитет на бренд е добитник на Бронзената награда A' Design Award, високо престижно признание што се доделува на извонредни дизајни што се одликуваат со креативност, генијалност и лукавост. Бронзените добитници се доволно вешти и воодушевувачки креативни творби што го потврдуваат огромното искуство, имагинација и снаодливост на нивните дизајнери. Се очекува Transam Carriers Идентитет на бренд да биде високо ценет, восхитуван и сакан предмет, значајно професионален и иновативен. Овој дизајн со Бронзена награда ги вклучува најдобрите практики во уметноста, науката, дизајнот и технологијата и се одликува со внимание кон деталите. Transam Carriers Идентитет на бренд одлично ги задоволува потребите, ги допира желбите, ги маѓепсува чувствата и ја буди љубопитноста.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Transam Carriers Inc. is a leading transportation and logistics provider based in Toronto, Ontario, serving both Canada and the United States. The growing competition and truck driver shortage in the trucking industry of North America required the company to pay extra attention to its brand appearance. These market conditions led Transam Carriers to the decision to expand its marketing activity and redesign the brand. The current visual identity is the third update of its style in 16 years.
- Dimensions & Packaging
- In addition to the Zubr symbol, there are two primary colors, yellow and black, as well as a unique font that were used to make the brand pop up. The head of the animal was fit into a triangle, which, with the slanted font, creates a dynamic look for the logo.
- Tags
- logo, symbol, visual identity, branding, corporate identity, graphic design, Canada, NUMZ Graphics
- Production Technology
- The style dictated by the logo has been successfully implemented on the corporate trucks, website, social media, stationery, advertising, and promotional products. Using yellow triangles in the graphics became very recognizable among the industry professionals.
- Design Challenge
- Designing a brand is a big responsibility and we are lucky when we are trusted. Even though it is a very interesting job, to combine all the ideas and requirements into one graphic element that should look beautiful, be unique, and stay modern is a big challenge. Eventually, we developed 3 different concepts and after several iterations, we came to what we have.
- Research
- To make a unique logo, we have analyzed major competitors on the subject of their appearance and color preferences. We have also conducted a survey inside the company and, based on the experience of the company’s experts, have built a website that aimed to engage the truckers and potential clients.
- Inspiration
- The roots of the brand grow from Eastern Europe where the rare animal Zubr, or European Bison, is the biggest animal, symbolizes uniqueness and power. It has a very similar look to American Bison. For Native Americans, the Bison was also quite sacred and respected. Transam Carriers began using the Bison image starting from the second logo version to convey the spirit of its brand.
- Project Duration
- The project started in September 2017. Designed and currently supported by NUMZ Graphics.
- Operation Flow
- We believe that as each person has its own personality, each business should have its unique identity. As a design studio, our obligation was to endow the brand characteristics that go in line with the corporate idea and people that interact with the brand. We have achieved this by using the stylized Zubr symbol, individually designed fonts, colors, and corresponding graphics.
- Team Members
- Designer: Maksim Zinchuk
- Image Credits
- Maxim Zinchuk, NUMZ Graphics
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