Conlia Home Image Store Ентериерски дизајн за малопродажба by Zehua Zheng is a highly esteemed winner of the very prestigious 2022 Бронзена награда A' Design Award in Дизајн на внатрешен простор и изложби Competition Category.
БронзенаЕнтериер· 2022
Conlia Home Image Store Ентериерски дизајн за малопродажба
by Zehua Zheng
Client: Conlia Home
Бронзена награда A' Design Award Winner in Ентериер Category
Verified Award Winner
Verify Award Status for #140278The Design
About Conlia Home Image Store Ентериерски дизајн за малопродажба
Продавницата Conlia Home Image е малопродажен ентериер создаден за бренд за домашно уредување во Џијанмен, Кина. Дизајнот се потпира на традиционалната кинеска архитектура и на источнячкиот семеен живот. Дрвените греди и не‘рѓосувачкиот челик асоцираат на кровни конструкции и прозорски решетки. Полипропиленските плочи, ратановото плетење и мекиот текстил додаваат природна текстура. Полуотворениот и симетричен распоред ги поврзува внатрешноста и надворешноста. Функционалните зони се поврзани наместо целосно одвоени, што создава слоевит простор. Тематските сценски модули претставуваат различни поставки на простории и поддржуваат смирено искуство на купување.
The Recognition
About the Бронзена награда A' Design Award
Conlia Home Image Store Ентериерски дизајн за малопродажба е добитник на Бронзената награда A' Design Award, високо престижно признание што се доделува на извонредни дизајни што се одликуваат со креативност, генијалност и лукавост. Бронзените добитници се доволно вешти и воодушевувачки креативни творби што го потврдуваат огромното искуство, имагинација и снаодливост на нивните дизајнери. Се очекува Conlia Home Image Store Ентериерски дизајн за малопродажба да биде високо ценет, восхитуван и сакан предмет, значајно професионален и иновативен. Овој дизајн со Бронзена награда ги вклучува најдобрите практики во уметноста, науката, дизајнот и технологијата и се одликува со внимание кон деталите. Conlia Home Image Store Ентериерски дизајн за малопродажба одлично ги задоволува потребите, ги допира желбите, ги маѓепсува чувствата и ја буди љубопитноста.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Inspired by traditional Chinese architectural style and oriental family lifestyle, the brand concept store follows the notion of natural, comfortable and elegant, and is committed to providing home users with proposals for a better life through the integration of traditional elements and modern techniques, and to creative a localized home life collection platform.
- Tags
- Natural, comfortable, oriental features, domesticity, elegant household items
- Production Technology
- The store made of logs and stainless steel refers to features of traditional Chinese architecture, such as trusses and window grilles, and uses modern stainless steel, pp sheet and other materials to connect the whole space instead of completely separating functional areas, therefore creates a layered space. Furthermore, the application of rattan-weaving materials and soft fabrics also brings natural and elegant oriental features to the store.
- Design Challenge
- 1. Employ traditional culture to make appropriate modernization adjustments to traditional architectural elements, and recreate in materials, structure, techniques, etc.;
2. Develop thematic and delightful scene modules to give advice for a better life. - Research
- The research on modern home stores found that, with the continuous growth of the consumption level of Chinese residents, people began to express their taste though home decoration; Moreover, the return and development of traditional culture has spawned more creations based on traditional aesthetics.CONLIA HOME integrates oriental humanistic aesthetics and home decoration to create a general store highlighting local features. In addition, there are no other similar brands in China insofar.
- Inspiration
- The brand concept store is designed for inheriting and carrying forward traditional Chinese culture and architectural art, and is committed to conveying the idea of natural residence through modern creation techniques.
The new pursuitsChinese people for a better life arouses their aesthetic taste in the national cultural psychology. Characteristics of traditional Chinese architecture reflects the traditional culture and spiritual realm of people. - Project Duration
- Guangzhou, Guangdong province witnessed the launch of this project in July, 2021, and it was completed in Jiangmen, Guangdong Province, in December, 2021.
- Operation Flow
- 1. The semi open store design and the squire and symmetrical layout connect the inside and outside, appear transparent and natural，and attractive to consumers.
2. Diversified functional areas constitute modularized scenes with different themes, thus improve the in store shopping experience.
3. The application of elements in traditional Chinese architecture, with materials of different textures and colors, endows the space with traditional humanistic aesthetic appeal. - Team Members
- Designer: ZE HUA ZHENG
Designer: WANG YING PAN
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