Jundao Guiniang Пакување за баиџу by Liang Chen is a highly esteemed winner of the very prestigious 2023 Сребрена награда A' Design Award in Дизајн на пакување Competition Category.
СребренаПакување· 2023
Jundao Guiniang Пакување за баиџу
by Liang Chen
Client: Shanghai Guijiu Group Co., Limited.
Сребрена награда A' Design Award Winner in Пакување Category
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- Verified Award Winner
- Verify Award Status for #142678
The Design
About Jundao Guiniang Пакување за баиџу
Џундао Гуинијанг е дизајн на пакување за високо квалитетен кинески алкохолен пијалак баиџу. Шестоаголното бело керамичко шише е украсено со традиционална кинеска слика со туш, нанесена со печење на емајл. Мекиот ореол на сликата асоцира на планини и реки и упатува на природната средина на производното подрачје. Со процес на позлатување се исцртува теренот на регионот на потекло во фини слоеви. Златниот затворач е обликуван како личен печат и може да се чува како украс. Дизајнот ја изразува кинеската култура, почитта кон природата и вредноста на традицијата.
The Recognition
About the Сребрена награда A' Design Award
Jundao Guiniang Пакување за баиџу е добитник на Сребрената награда A' Design Award, извонредно престижно признание што се доделува на врвни, прекрасни и импресивни дизајни. Сребрените добитници се исклучително бриљантни и многу креативни дела што ја покажуваат одличната стручност, талентот и проникливоста на нивните дизајнери. Се очекува Jundao Guiniang Пакување за баиџу да биде прекрасно, примерно, извонредно професионално и длабоко иновативно дело. Овој дизајн со Сребрена награда е значаен, восхитуван пронајдок што придонесува за поместување на границите на уметноста, науката, дизајнот и технологијата. Jundao Guiniang Пакување за баиџу е творба на која многумина и завидуваат, која ги буди желбите, носи позитивни чувства и предизвикува восхит и чудење.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Taking Chinese culture as its inside information, the packing of the high-end Baijiu is featuring traditional Chinese ink painting which present the image of a wonderland while the halo effect of the painting naturally occurring, indicating the fine ecological environment of the Baijiu producing area. It is the implication of the life attitude and cultural belief of loving the country, protecting the ecology and inheriting the culture that help to enhance the cultural and artistic value of the product.
- Dimensions & Packaging
- Box Size: L 300mm* W 150mm * H 120mm
Bottle Size: D 75mm * H 235mm - Tags
- Chinese Baijiu, Traditional Chinese ink painting, Packing Design, Gentleman, Mountains and Rivers
- Production Technology
- The enamel firing of ink painting applied on the hexagonal white ceramic bottle, presenting a texture of landscape picture. The bronzing process outlines the terrain of the exclusive origin of Baijiu, with layers of rolling waves, highlighting the details of the process. The image of the undulating mountains and meandering rivers are showed on the golden cap, implying a harmonious ecological environment. Designed as a personal seal, the cap can be used for gift and collection.
- Design Challenge
- It is the exploration and expression of the theme of the product that turns into the biggest challenge of the design, in which it is required to seek for an appropriate Chinese traditional culture to establish relationship with the product while to realize the specific conception in details and to make the differences from competitors at the same time.
- Research
- In addition to its quality and processing technology, the Chinese Baijiu is also related with culture, history, art, nature environment and emotion, etc. Therefore, the research direction of this project should focus on the cultural connotation and spiritual pursuit.
- Inspiration
- Chinese landscape painting, an unique traditional painting art in East, in which feelings of love of the country and the natural world as well as the moral belief of justice, benevolence and integrity are contained in the artistic conception and aesthetics expressed by the picture. The inspiration of the product is exactly coming from the artistic conception of this painting art, which skillfully integrate the picture of the production area in the painting and combine the cultural virtues together to highlight its cultural connotation.
- Project Duration
- It was began in Shanghai, China in Aug.2020 and was finished in the end of Sep. and early of Oct. 2020, then it was available on the market on Jan.10,2021.
- Operation Flow
- It can be better matched with art exhibitions and commemorative activities for wider spread and promotion in the form of oriental traditional art painting. The golden cap of solid modeling with image of the mountains and rivers could be used as an ornament and also a traditional seal, increasing its cultural attributes. And it is available for exclusive customization with multiple purposes of collection and gift and so on.
- Team Members
- Creative Director：Chen Liang
Chief Designer：Chen Liang
Finish Artist：Yang Shilang - Image Credits
- Creative Director：Chen Liang
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