Mohanii Бренд идентитет by Wei Sun is a highly esteemed winner of the very prestigious 2023 Сребрена награда A' Design Award in Графички дизајн, илустрација и визуелна комуникација Competition Category.
СребренаГрафика· 2023
Mohanii Бренд идентитет
by Wei Sun
Client: DOTONE Brand Design
Сребрена награда A' Design Award Winner in Графика Category
Verified Award Winner
Verify Award Status for #142914The Design
About Mohanii Бренд идентитет
Mohanii е бренд идентитет создаден за модна марка вкоренета во ориенталната култура. Логото се темели на латинични букви, кои му даваат на брендот едноставен и меѓународен тон. Буквата M е централниот симбол и упатува на мастило, поврзувајќи го знакот со кинеската калиграфија. Серифните форми и контурните линии се комбинирани и реинтерпретирани. Буквите M и H се нагласени, додека останатите букви се редуцирани, така што се формираат визуелни слоеви. Симболот може да се повторува, да се разложува и повторно да се составува, и може да се примени на кој било медиум.
The Recognition
About the Сребрена награда A' Design Award
Mohanii Бренд идентитет е добитник на Сребрената награда A' Design Award, извонредно престижно признание што се доделува на врвни, прекрасни и импресивни дизајни. Сребрените добитници се исклучително бриљантни и многу креативни дела што ја покажуваат одличната стручност, талентот и проникливоста на нивните дизајнери. Се очекува Mohanii Бренд идентитет да биде прекрасно, примерно, извонредно професионално и длабоко иновативно дело. Овој дизајн со Сребрена награда е значаен, восхитуван пронајдок што придонесува за поместување на границите на уметноста, науката, дизајнот и технологијата. Mohanii Бренд идентитет е творба на која многумина и завидуваат, која ги буди желбите, носи позитивни чувства и предизвикува восхит и чудење.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The Mohanii logo is dominated by English, reflecting the international simplicity and tonality; it is simplified and linked through the image of Chinese calligraphy, and the M is innovatively used as the core identification symbol and integrated into the oriental humanistic spirit.
MOHANII combines and reinterprets serifs and isolines. Symbols strengthen M and H, and weaken other characters to form visual layers, so that they form a unified image energy field. - Dimensions & Packaging
- The size of the brand logo is not uniformly stipulated, and the size can be set by itself according to the actual production.
- Tags
- Brand Design, Logo Design, Brand Identity, Fashion Branding, Geometric Art
- Production Technology
- M corresponds to ink, which is the core identification element of the brand and the spiritual carrier of the brand. The design uses the humanistic core as the strength to superimpose the brand height, has a unique texture and extended vitality, and implants cultural genes into the brand identity. It can be repeated, broken up, composed and integrated into abstract oriental elements, and can be applied to any medium.
- Design Challenge
- There are two challenges to face. One is how to creatively excavate a unique brand visual language in an international style, penetrate and implant the brand cultural genes, and establish a differentiated, exclusive and recognizable industry identity for the brand. The second is how to build a bridge of communication between brands and users, and convey the cultural connotation behind fashion products, so as to give the realization of brand value as a fulcrum.
- Research
- Mohanii is a fashion pioneer brand positioning the core of the oriental spirit. Based on the vision of "high-end experimentation", Mohanii is committed to building a brand in multiple dimensions such as culture, art, business, and fashion trends. With the brand tenet of "continuously providing consumers with fresh experiences through visual innovation", it actively explores the possibilities between aesthetics and commerce. Therefore, it is necessary to establish a new fashion brand identity that is unique and has avant-garde artistry.
- Inspiration
- Drawing inspiration from Chinese ink and wash, we designed a brand symbol with vitality and "sportiness" for the brand, which can be broken up, reconstructed and integrated with abstract oriental elements. The design is based on plane composition, postmodern abstraction as the form of expression, based on fashionable geometric shapes, integrates oriental culture to interpret black and white classics, and finally forms a visual image with avant-garde artistry and commercial recognition.
- Project Duration
- The project started in Shenzhen in December 2020 and completed in Shenzhen in July 2021.
- Operation Flow
- Through the personalized use of brand logos in different media, consumers can bring different fresh visual experiences and perceive the unique texture and extended vitality of brand logos. For consumers, consumption is also an appreciation of aesthetic life. This kind of consumption behavior based on aesthetics will increase people's attention to traditional culture and generate continuous links.
- Patents
- All copyrights DOTONE Brand Design,2020
- Image Credits
- Image #1-#5
Designer,Wei Sun,2020
Designer,Mingran Wu,2020
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