Tongming Vision Correction Лого by Kuaiyu Tang is a highly esteemed winner of the very prestigious 2023 Сребрена награда A' Design Award in Графички дизајн, илустрација и визуелна комуникација Competition Category.
СребренаГрафика· 2023
Tongming Vision Correction Лого
by Kuaiyu Tang
Client: Shanghai Tongming Vision Correction Center
Сребрена награда A' Design Award Winner in Графика Category
Verified Award Winner
Verify Award Status for #144198The Design
About Tongming Vision Correction Лого
Tongming Vision Correction (Тонгминг корекција на вид) е лого создадено за центар за корекција на видот наменет за млади луѓе и деца. Името Тонгминг значи зеница и светло, па затоа зеницата се користи како главен дизајнерски елемент. Три зеници со различен степен на јасност се распоредени во низа што го прикажува процесот на корекција од заматено до јасно. Логото се применува на визит-карти, бележници и постери. Визит-картите и секојдневниот сет се печатени на специјална хартија, додека постерите користат надворешни фотографски материјали.
The Recognition
About the Сребрена награда A' Design Award
Tongming Vision Correction Лого е добитник на Сребрената награда A' Design Award, извонредно престижно признание што се доделува на врвни, прекрасни и импресивни дизајни. Сребрените добитници се исклучително бриљантни и многу креативни дела што ја покажуваат одличната стручност, талентот и проникливоста на нивните дизајнери. Се очекува Tongming Vision Correction Лого да биде прекрасно, примерно, извонредно професионално и длабоко иновативно дело. Овој дизајн со Сребрена награда е значаен, восхитуван пронајдок што придонесува за поместување на границите на уметноста, науката, дизајнот и технологијата. Tongming Vision Correction Лого е творба на која многумина и завидуваат, која ги буди желбите, носи позитивни чувства и предизвикува восхит и чудење.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The logo name of Tongming means pupil and bright in English and therefore, pupil is adopted as the main design element.Three pupils of different degrees are arranged and designed to show the correction process of pupils from blurred to clear.
- Dimensions & Packaging
- Size of business card, width 90mm x height 55mm, size of note, width 210mm x height 285mm, etc
- Tags
- Logo design, business card design, memo design, poster design, website design, etc
- Production Technology
- The business card and the casual set are special paper, and the poster uses outdoor photo materials.
- Design Challenge
- To develop a project, the enterprise name is very important and needs to be more relevant to the industry. Generally speaking, it is very difficult to challenge the enterprise name and industry. The design should be internationalized according to the form and style as much as possible to capture the symbols in the industry,
- Research
- The center relies on the latest ophthalmic technology of Tongren Hospital, according to the principle of "three linkage" of binocular vision, uses pure physical training methods, and does not inject, take medicine, or touch the eyes. It is safe and risk-free. It is specialized in correcting myopia, hyperopia, amblyopia, astigmatism, and squint of young people. The technology is advanced and the effect is remarkable.
- Inspiration
- Tongming Vision Correction Center is a national chain organization specialized in correcting the vision of young people and children.
The logo name of Tongming means pupil and bright in English and therefore, pupil is adopted as the main design element.Three pupils of different degrees are arranged and designed to show the correction process of pupils from blurred to clear. - Project Duration
- The longest time of the project is spent on the logo. The purpose is very clear. A good image system is required. First, a good logo is needed. Then, the development of graphics is assisted. Then, some evolution and plasticity are done. The whole time can be completed in half a month.
- Operation Flow
- The project took half a month to complete.
- Team Members
- Kuaiyu Tang
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