Tea and Tea Брендирањето by Shenzhen Huathink Design Co., Ltd is a highly esteemed winner of the very prestigious 2023 Бронзена награда A' Design Award in Графички дизајн, илустрација и визуелна комуникација Competition Category.
БронзенаГрафика· 2023
Tea and Tea Брендирањето
by Shenzhen Huathink Design Co., Ltd
Client: Shenzhen Huathink Design CO.,LTD
Бронзена награда A' Design Award Winner in Графика Category
Verified Award Winner
Verify Award Status for #146784The Design
About Tea and Tea Брендирањето
Tea and Tea е кинески бренд за пијалоци чија маркетинг стратегија се фокусира на кинескиот чај лате. Логото се состои од буквите Tea and Tea и арапскиот број 2, кој доминира во трговската марка и има карактеристичен изглед поради интеграцијата на лист чај. Во комбинација со јасна, привлечна шема на бои и директен стилски идиом кој го информира, на пример, дизајнот на пакувањето и дисплеите на мало, визуелниот изглед на Tea and Tea постигнува високо препознатливост на брендот.
The Recognition
About the Бронзена награда A' Design Award
Tea and Tea Брендирањето е добитник на Бронзената награда A' Design Award, високо престижно признание што се доделува на извонредни дизајни што се одликуваат со креативност, генијалност и лукавост. Бронзените добитници се доволно вешти и воодушевувачки креативни творби што го потврдуваат огромното искуство, имагинација и снаодливост на нивните дизајнери. Се очекува Tea and Tea Брендирањето да биде високо ценет, восхитуван и сакан предмет, значајно професионален и иновативен. Овој дизајн со Бронзена награда ги вклучува најдобрите практики во уметноста, науката, дизајнот и технологијата и се одликува со внимание кон деталите. Tea and Tea Брендирањето одлично ги задоволува потребите, ги допира желбите, ги маѓепсува чувствата и ја буди љубопитноста.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Tea and Tea is a Chinese drink brand whose marketing strategy centers around Chinese tea latte. The logo consists of the lettering "Tea and Tea" and the Arabic numeral "2", which dominates the trademark and has a distinctive appearance due to the integration of a tea leaf. In combination with a clear, eye-catching color scheme and a straightforward stylistic idiom that informs, for instance, the packaging design and retail displays, Tea and Tea’s visual appearance achieves high brand recognition.
- Tags
- Branding, Tea, Latte, Graphic design, Package, Logo, Identity
- Production Technology
- Apply the logo to all extensions. Let the logo become a super symbol, improve consumers' awareness of the brand.Packaging uses colorful colors to distinguish tea categories, so that the whole brand young.Through the upgrade of the brand image, the quality of the Tea & Tea brand has been improved.
- Design Challenge
- We began to face what symbol to choose as the logo of “Tea and Tea”. What symbols are internationalized symbols? What are the symbols that everybody knows. When we thought about that, the brand design was successful.
- Research
- We always need to be clear, to understand the order of things, the focus and the purpose. Alert us to the motto that all things serve the ultimate purpose. Implement this method into each planning and design link. This is the asset of the brand, the name, symbol, product and the whole of the brand. Keep all creative work centered around the brand's core assets: symbols, reasons to buy, and products.
- Inspiration
- The logo consists of the lettering “Tea and Tea” and the Arabic numeral “2”, which dominates the trademark and has a distinctive appearance due to the integration of a stylized tea leaf. In combination with a clear, eye-catching color scheme and a straightforward stylistic idiom that informs.The brand updated the logo from the store front and space decoration, tea culture hall and other space displays. The product packaging has been newly upgraded to create a new brand temperament.
- Project Duration
- The brand started in 2021 in Shenzhen, China. Currently there are seven stores in Shenzhen and three stores in Shanghai.
- Operation Flow
- In 2018, the first Tea and Tea in China was officially opened. Nowadays, there are many kinds of beverages in the beverage market. Tea and Tea is committed to original and innovative products, providing consumers with more and different choices, which reflects the product value of Tea and Tea. Chinese Tea Latte: Divide the market and define the competition category.
Our star product line: tea + latte, shows that our business scope is different from similar brands in the market, and meets the consumption needs of caffeine-free refreshing and oil scraping. - Team Members
- Shenzhen Huathink Liu Yongqing Brand Design
- Image Credits
- Image: Shenzhen Huathink Liu Yongqing Brand Design
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