Mouled Bonbon Сезонска Опаковка by Kamal Rizk - Bold Branding is a highly esteemed winner of the very prestigious 2023 Железна награда A' Design Award in Дизајн на пакување Competition Category.
ЖелезнаПакување· 2023
Mouled Bonbon Сезонска Опаковка
Client: Voila Dessert shop
Железна награда A' Design Award Winner in Пакување Category
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- Verified Award Winner
- Verify Award Status for #147557
The Design
About Mouled Bonbon Сезонска Опаковка
Ова е дизајн на опаковка за специјални бонбони со ореви, направени само за приликата Мулед. Концептот на дизајнот е базиран на формата на завиткан бонбон прилагоден на должината на тубата. Дизајнерот го поедностави традиционалниот фолклорен фестивал Мулед во минимални иконични елементи користејќи јасни геометриски линии. Тој ги создаде Куклата, Витезот, Коњот, Лошото Око и Гулабот со живописни блокови на бои. Користејќи го истиот геометриски стил, тој ја создаде смелата типографија Мулед Бонбон која го обединува концептот. Овој Мулед Бонбон е модерен пристап кон древна традиционална прослава.
The Recognition
About the Железна награда A' Design Award
Mouled Bonbon Сезонска Опаковка е добитник на Железната награда A' Design Award, престижно признание што се доделува на добри дизајни што ги исполнуваат професионалните и индустриските барања очекувани од добро дизајнирани творби. Железните добитници ја покажуваат големата вештина, високата специјализација, стручното разбирање и креативниот капацитет на нивните творци. Се очекува Mouled Bonbon Сезонска Опаковка да биде високо ценета, восхитувана и сакана творба што е практична и иновативна. Овој дизајн со Железна награда ги интегрира најдобрите индустриски практики и има компетентни технички карактеристики поврзани со знаење и талент. Mouled Bonbon Сезонска Опаковка е почитуван за својата темелност и е дизајниран да го подобри квалитетот на животот и да помогне светот да стане подобро место.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The design concept is based on integrating the Bonbon element with the traditional festive folklore icons celebrating the Mouled in a fun modern visual. Using striking vivid colors the design features the famous Mouled Doll, Knight, Horse, Evil Eye, and the peaceful Dove. All the elements designs form the shape of bonbons representing the product inside. The Mouled Bonbon typography is the cherry on top created with cool bold lines bringing the concept and theme together in a catchy way
- Dimensions & Packaging
- Tube Width 100 x Diameter 100 x Height 270
- Tags
- packaging, packaging design, minimal packaging design, minimal design, design, graphic design, illustration, colorful design, visual
- Production Technology
- These composite containers consist of a tube body made from 100% recycled paper, sealed with a tin plate base and lid covered with a plastic lid for protection after opening
- Design Challenge
- Mouled celebrations are dated back to the 11th century in Egypt. Celebrated by generations with the same traditional festivities, and the making of special candy, until it became folklore with an iconic theme. Designing a Mouled packaging design for a modern creative brand was the challenge.
We simplified the rich folklore theme into main icons to create a minimal design with clear geometric lines and striking colors, communicating the traditional elements in a modern and young visual. - Research
- Qualitative and quantitative research.
The objective was to know if people would resist a modern design for a conventional occasion.
We conducted online survey on random sample of current customers and the shop nearby pedestrians.
The Majority didn't like traditional Mouled designs, wanted more creative designs.
They liked the design, colors, and typography and kept interacting with the tube translating the icons.
The design would affect their purchase decision and they would choose modern design. - Inspiration
- Mouled celebration is the main inspiration for this project. It is one of the most famous Islamic folklore festivals as it celebrates the birthday of the prophet. The day is filled with joyful festivals, colorful folklore ornaments, and special nuts candies are made only for this day for generations. The candies later became traditional gifts with the iconic doll and knight toys in the annual celebration
- Project Duration
- The project started in August 2022 in Cairo and finished in October 2022 in Cairo
- Operation Flow
- This is an easy open tube with a protective top cover that keeps the Mouled Bonbon nuts candy fresh & crisp. The design is wrapping the whole tube with colorful meaningful folklore icons. Each icon translates to nostalgic traditional memory or ritual of the celebration in the most minimal yet festive way.
- Team Members
- Lead designer: Kamal Rizk
Project manager: Sarah El Kasaby - Image Credits
- Image #1: Illustrator Kamal Rizk, 2022
Image #2: Illustrator Kamal Rizk, 2022
Image #3: Illustrator Kamal Rizk, 2022
Image #4: Illustrator Kamal Rizk, 2022
Image #5: Illustrator Kamal Rizk, 2022
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