Meat Festival Дизајн на ентериер на ресторан by Chang Ming Hu

Meat Festival Дизајн на ентериер на ресторан by Chang Ming Hu is a highly esteemed winner of the very prestigious 2023 Сребрена награда A' Design Award in Дизајн на внатрешен простор и изложби Competition Category.

СребренаЕнтериер· 2023

Meat Festival Дизајн на ентериер на ресторан

by Chang Ming Hu

Client: AJA Architects Associates

Сребрена награда A' Design Award Winner in Ентериер Category

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Verified Award Winner
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View at A' Design Award Press Release Award Badge

Colors

The Design

About Meat Festival Дизајн на ентериер на ресторан

Meat Festival е дизајн на ентериер на јапонски јакинику семеен ресторан во Тајпеј. Просторот од 224 квадратни метри е инспириран од традиционалните јапонски фестивали. Огнометот, ловењето златни рипки, уличните тезги и детските игри се реинтерпретирани како дизајнерски елементи. Големите знамиња, светлечките кутии, лачните конструкции и црвената боја создаваат празнично расположение. Седењето е организирано во форма на мали тезги, а проѕирно стакло со шари го дели горниот дел на секоја зона. Мрежестите паравани и рефлектирачките материјали го одржуваат просторот жив, истовремено штитејќи ја приватноста на гостите.

The Recognition

About the Сребрена награда A' Design Award

Meat Festival Дизајн на ентериер на ресторан е добитник на Сребрената награда A' Design Award, извонредно престижно признание што се доделува на врвни, прекрасни и импресивни дизајни. Сребрените добитници се исклучително бриљантни и многу креативни дела што ја покажуваат одличната стручност, талентот и проникливоста на нивните дизајнери. Се очекува Meat Festival Дизајн на ентериер на ресторан да биде прекрасно, примерно, извонредно професионално и длабоко иновативно дело. Овој дизајн со Сребрена награда е значаен, восхитуван пронајдок што придонесува за поместување на границите на уметноста, науката, дизајнот и технологијата. Meat Festival Дизајн на ентериер на ресторан е творба на која многумина и завидуваат, која ги буди желбите, носи позитивни чувства и предизвикува восхит и чудење.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is the Yakiniku Family Restaurant. The signboard of "raw meat" outline on the red bottom, directly shows the store protagonist, with sparks, lively interpreting the young and vigorous brand attribute.
Dimensions & Packaging: This is the 224 square meters restaurant.
Tags: Interior, Commercial, Taipei, Taiwan, AJA
Production Technology: The seat arrangement is presented in the mode of small stall, and the area above the neck is separated by the translucent patterned glass, which simulates the silhouette of countless people during the peak time of dining.

To create the atmosphere, large flags, light boxes, children's game display, arch structure, and red color, etc., are used to directly immerse the moment of festival time. In addition, the mesh screen, irregular excavation on the wall, and use of reflective materials are all to increase the sense of interest and penetration of the space, while considering the personal privacy of customers during the dining, that is, to participate together without disturbing.
Design Challenge: The bustling atmosphere and the dining privacy of customers are the challenges of this case. The overall atmosphere is created from the lively and prosperous tone of the festival, so the sense of richness and the interaction of crowd reunion have a very important influence on the overall atmosphere, but in the actual dining, it is not really like the full open space in the festival. Therefore, through the arc-shaped frame, mesh screen, meat-shaped orifice, translucent patterned glass of a certain height, and reflective materials, each space area is really separated, to maintain the privacy of customers while considering the mobility of the space and the sense of prosperity and bustle of the festival atmosphere.
Research: Founded in 2004, "Oh my! O-NiKU", which is the first yakiniku brand of WowPrime Group, focusing on the family restaurant oriented Japanese yakiniku. O-NiKU seeks for change and innovation to conform to the transition of trend of the times.

In 2022, which is the 18th anniversary of the brand establishment, it maintains the core value of "delicious Japanese meat barbecue", integrating the fireworks, goldfish fishing, vendors market, children's games and more active elements of the Japanese traditional festival into the brand, to make the brand younger.
Inspiration: Inspired by traditional Japanese festival, the representative elements such as fireworks, goldfish fishing, street vendors' market, children's games and so on, are substituted into the stores. Combined with the raw materials such as meat type, roasting mesh and red color of the brand, a young, carefree, and celebratory dinner atmosphere is created.
Project Duration: The project started in August 2021 and finished in September 2021 in Taipei.
Operation Flow: This case is located in the downtown old building. The designer uses the red arch light and boxes by the window, to build a prosperous image of neon lights, rebuild the original hard frame, through different points of view, and redefine the relationship between the old building and the city, just as seeing the people wandering outside in the festival from the booth, and reducing the distance of internal and external space.
Team Members: Chang Ming Hu