Xiling Платформа за дигитални луѓе by Baidu AI Cloud

Xiling Платформа за дигитални луѓе by Baidu AI Cloud is a highly esteemed winner of the very prestigious 2023 Сребрена награда A' Design Award in Дизајн на интерфејс, интеракција и корисничко искуство Competition Category.

СребренаИнтерфејс· 2023

Xiling Платформа за дигитални луѓе

by Baidu AI Cloud

Client: Baidu Online Network Technology (Beijing) Co., Ltd

Сребрена награда A' Design Award Winner in Интерфејс Category

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Verified Award Winner
Verify Award Status for #149067

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The Design

About Xiling Платформа за дигитални луѓе

Xiling е платформа за производство и оперирање со дигитални луѓе која ги поврзува претпријатијата со потрошувачите. Корисниците создаваат реалистични дигитални луѓе од фотографии, клучни зборови и прилагодување на параметри. Преносот во живо е поддржан на два начини, управуван од вештачка интелигенција или управуван од човек, при што една камера ги снима движењата и изразите на лицето. Видеата се произведуваат со внесување команди за дигитални луѓе во нелинеарен уредувач. Дефинирани се стандарди за искуство за луѓе, активности и сцени, така што содржината со дигитални луѓе се создава со ниски трошоци и за кратко време.

The Recognition

About the Сребрена награда A' Design Award

Xiling Платформа за дигитални луѓе е добитник на Сребрената награда A' Design Award, извонредно престижно признание што се доделува на врвни, прекрасни и импресивни дизајни. Сребрените добитници се исклучително бриљантни и многу креативни дела што ја покажуваат одличната стручност, талентот и проникливоста на нивните дизајнери. Се очекува Xiling Платформа за дигитални луѓе да биде прекрасно, примерно, извонредно професионално и длабоко иновативно дело. Овој дизајн со Сребрена награда е значаен, восхитуван пронајдок што придонесува за поместување на границите на уметноста, науката, дизајнот и технологијата. Xiling Платформа за дигитални луѓе е творба на која многумина и завидуваат, која ги буди желбите, носи позитивни чувства и предизвикува восхит и чудење.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: As a production and operation platform, this platform connects enterprises on one end and consumers on the other. By breaking down the people, services, and environment in the digital human service scenario, and gradually integrating experience design and AI technology, the platform has achieved the ability to create digital humans, conduct live streaming, and generate videos easily, at low cost, and in a short period of time. It also improves consumer experience of using digital human products.
Dimensions & Packaging: PC,web,computer,Artificial intelligence technology enables the creation, animation, and video generation of digital humans.
Tags: User experience, digital humans, artificial intelligence, live streaming
Production Technology: The platform allows users to quickly generate ultra-realistic digital humans using photos, keywords, and parameter adjustments. With the digital humans, users can carry out live streaming activities using either AI-driven or human-driven methods. Finally, users can also generate videos directly by inputting digital human-related commands into a non-linear editor, enabling quick deployment of digital humans.
Design Challenge: The biggest challenge is how to ensure that the Xiling Digital Human Live Streaming Platform is both efficient and user-friendly in producing content, while also being able to produce digital content that satisfies consumers. Based on this, we have broken down the digital human service scenario into atomic levels, defining experience standards and embedding AI capabilities at each level to ensure the quality of the digital human experience in core elements such as humans, activities, and scenes, thus achieving both good and fast results in digital human production.
Research: We conducted market research and user interviews and found that with the further development of the digital economy, people's demand for digital life has also increased. There is a growing contradiction between the needs of enterprises for digital humans and the high cost and long cycle of digital human creation. The emergence of this platform can help enterprises to quickly and efficiently provide content services of digital humans, and accelerate the global digitization process.
Inspiration: As digital humans have gradually entered people's daily lives from games and films, the current high-cost and long-cycle model of creating digital humans can no longer meet the needs of enterprises for using digital humans. Enterprises urgently need a low-cost and short-cycle way them could afford and use digital humans well. Therefore, leveraging its years of AI expertise, Baidu has developed this platform to accelerate the process of the digital era.
Project Duration: This project was launched in January 2022 in Beijing and made its first appearance in China in July 2022. It is still ongoing and the team members are based in Beijing, China.
Operation Flow: The platform allows users to quickly generate ultra-realistic digital humans using photos, keywords, and parameter adjustments. With the digital humans, users can carry out live streaming activities using either AI-driven or human-driven methods. AI-driven digital humans can interact with the audience through Q&A sessions. Human-driven live streaming can be achieved directly with a single camera for capturing movements and facial expressions to drive the digital human. Finally, users can also generate videos directly by inputting digital human-related commands into a non-linear editor, enabling quick deployment of digital humans.
Patents: CN202230461344.8.Baidu Online Network Technology (Beijing) Co., Ltd.2022,CN202230461334.4.Baidu Online Network Technology (Beijing) Co., Ltd.2022,CN202230460831.2.Baidu Online Network Technology (Beijing) Co., Ltd.2022,CN202230461301.X.Baidu Online Network Technology (Beijing) Co., Ltd.2022,CN202230484501.7.Baidu Online Network Technology (Beijing) Co., Ltd.2022
Team Members: Zhejia Zhang
Ningqian Ma
Wei Wang
Haoyuan Ma
Tingting Wang
Youping Yu
Qian Liu
Shiyan Li
Zhun Wu
Zhangyu Gu
Yutong Xiao
Jian Yang
Long Cang
Xin Guo
Lu Zhang