Evoluwe Идентитет на бренд by Jonathan Andrade is a highly esteemed winner of the very prestigious 2023 Сребрена награда A' Design Award in Графички дизајн, илустрација и визуелна комуникација Competition Category.
СребренаГрафика· 2023
Evoluwe Идентитет на бренд
Client: Evoluwe
Сребрена награда A' Design Award Winner in Графика Category
Verified Award Winner
Verify Award Status for #149212The Design
About Evoluwe Идентитет на бренд
Evoluwe е идентитет на бренд создаден за консултантска фирма за услуги на клиенти. Идентитетот ги користи иницијалите E и W за да изрази заедничка и континуирана еволуција. Симболот е изграден од три геометриски форми кои претставуваат три фази од консултантскиот процес. Квадратот го претставува моментот кога се разбираат потребите на клиентот. Втората форма има еден заоблен агол и го означува почетокот на трансформацијата. Третата форма има два заоблени агли и ја прикажува завршената еволуција. Златниот пресек ја водеше конструкцијата, одржувајќи ја конзистентноста на идентитетот во дигиталните и печатените материјали.
The Recognition
About the Сребрена награда A' Design Award
Evoluwe Идентитет на бренд е добитник на Сребрената награда A' Design Award, извонредно престижно признание што се доделува на врвни, прекрасни и импресивни дизајни. Сребрените добитници се исклучително бриљантни и многу креативни дела што ја покажуваат одличната стручност, талентот и проникливоста на нивните дизајнери. Се очекува Evoluwe Идентитет на бренд да биде прекрасно, примерно, извонредно професионално и длабоко иновативно дело. Овој дизајн со Сребрена награда е значаен, восхитуван пронајдок што придонесува за поместување на границите на уметноста, науката, дизајнот и технологијата. Evoluwe Идентитет на бренд е творба на која многумина и завидуваат, која ги буди желбите, носи позитивни чувства и предизвикува восхит и чудење.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The Evoluwe branding project was created for a customer service consulting firm, but what sets it apart is that it was developed from inception to completion with active participation from both the company's owner and its clients. This means that the project carries the company's brand purpose and essence right from its initial stages, which turns even more special.
- Dimensions & Packaging
- Width 5 mm x Depth 87 mm x Height 150 mm
The packaging's hexagonal shape was inspired by the logo's geometric design concept. The symbol's creation influenced the package's shape. The printed material features a soft touch matte lamination finish, with 300g matte coated paper. - Tags
- Experience, Improve, Transformation, Evolution, Evolve, Elevate, Elevate, We Evolve, We Evolve Together, Evolve Together
- Production Technology
- To ensure the new brand name aligned with the target audience's expectations, I conducted a survey among the founder's primary clients. Data collection was a crucial step in the validation process. The brand creation process followed the golden ratio methodology, which ensured consistency across digital and physical materials while enhancing the brand's visibility and integrity.
- Design Challenge
- The hardest part was creating the naming. In the process there were some difficulties with other naming options. However, everything was overcome with naming research and collaboration on the project with the owner and her clients. In the end, having a solid name that represented the company in its essence, made my inspiration flow.
- Research
- The company aims to establish itself as a provider of innovative and reliable customer service solutions. The survey aims to gather feedback on the name, including its appeal, memorability, and associations with the brand's mission and values.
To achieve this goal, we conducted an online survey among a sample of 20 individuals. The results showed that the name "Evoluwe" is generally well-received by the participants.
76% of the participants found the name appealing, while 80% of the participants found the name memorable.
The survey results provided valuable insights into the perceptions and associations that the name "Evoluwe" elicits. The most common associations with the name were innovation, growth, and evolution, which align with the brand's mission and values. - Inspiration
- To convey the idea of continuous and collaborative evolution, the symbol design for the consulting firm utilized the company's initials "E" and "W" in a distinctive manner, along with three essential moments that define their consulting process.
The letter "E" signifies evolution, denoting growth, transformation, and development. The inclusion of the word "we" underscores a shared evolution, one in which progress is made together. - Project Duration
- The project started in December 2021 in Brazil and finished in April 2022 in Brazil.
- Operation Flow
- The brand essence portrays an entrepreneurial woman in the consulting industry, a field lacking a passionate professional company in the founder's locality. Evoluwe aims to simplify the process while sparking the curiosity of local businessmen and women about agile methodologies and co-creation. Clients are involved in decision-making and creative processes from the initial contact, becoming key collaborators in their business's evolution.
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