Odea Апликацијата За Холистички Финансии by Odeabank A.S

Odea Апликацијата За Холистички Финансии by Odeabank A.S is a highly esteemed winner of the very prestigious 2023 Бронзена награда A' Design Award in Дизајн на мобилни технологии, апликации и софтвер Competition Category.

БронзенаМобилен· 2023

Odea Апликацијата За Холистички Финансии

by Odeabank A.S

Client: Odea Bank A.S

Бронзена награда A' Design Award Winner in Мобилен Category

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Colors

The Design

About Odea Апликацијата За Холистички Финансии

Odea е супер-апликација која ќе работи како сеопфатна финансиска алатка за клиентите на Odeabank. Тоа е холистичко инвестициско решение на турскиот пазар. Визијата на компанијата е да биде "фигитална" банка на Турција. Дизајнот на Odea им овозможува на клиентите да ги видат сите финансиски производи и салда на прв поглед, давајќи му на корисникот чувство на јасност и лесен пристап до потребните информации. Odea нуди нарачан пристап кон финансиските производи кои го поддржуваат растот на бизнисот и го поттикнуваат усвојувањето на дигиталниот канал.

The Recognition

About the Бронзена награда A' Design Award

Odea Апликацијата За Холистички Финансии е добитник на Бронзената награда A' Design Award, високо престижно признание што се доделува на извонредни дизајни што се одликуваат со креативност, генијалност и лукавост. Бронзените добитници се доволно вешти и воодушевувачки креативни творби што го потврдуваат огромното искуство, имагинација и снаодливост на нивните дизајнери. Се очекува Odea Апликацијата За Холистички Финансии да биде високо ценет, восхитуван и сакан предмет, значајно професионален и иновативен. Овој дизајн со Бронзена награда ги вклучува најдобрите практики во уметноста, науката, дизајнот и технологијата и се одликува со внимание кон деталите. Odea Апликацијата За Холистички Финансии одлично ги задоволува потребите, ги допира желбите, ги маѓепсува чувствата и ја буди љубопитноста.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Odea is a super app that will work as a comprehensive financial tool for Odeabank clients. It is the first holistic investment solution in the Turkish market. The vision of the company is to be the leading phygital bank of Turkey. The design of Odea allows clients to see all the financial products and balances at a glance, giving a sense of clarity to the user and keeping every important information at an easy reach.
Dimensions & Packaging: Designed with an atomic approach, the design is scalable, easily expandable to additional breakpoints and ready to be detailed and handed over to development.
Tags: Mobile Banking, Internet Banking, Finance, Investment, Responsive Design, Omnichannel, User Experience Design, Visual Design
Production Technology: The project is available for mobiles, tablets and desktops.
Design Tools: Figma, Adobe Illustrator, Adobe Photoshop, Adobe After Effects, Rive, Miro.
Development Tools: React, React Native, TypeScript, NestJS, GraphQL, .Net 6 SDK, NodeJS, Redis, RabbitMQ
Design Challenge: There's a lack of trust in the finance sector that prevents up-and-coming investors to take the risk and get out of their comfort zones. The amount of information and investment opportunities is intimidating to traditional investors and overwhelming to the point of discouraging them from taking part in the fintech world. People want to feel important and appreciated, and they're searching for guidance because they feel lost in the endless stream of data and financial advice.
Research: Stakeholder interviews were held with company employees from different departments and members of the Board. The old Odeabank mobile app, the third-party integrated platforms, and the concept prototypes are assessed. Also, different benchmarks in the financial services were evaluated both globally and locally. Workshops and ideation sessions were made with different departments. 6 usability tests, 2 research, 1 A/B test, 1 survey and one to one interviews with 50 customers were conducted.
Inspiration: Odea offers a bespoke approach toward product innovation that drives business growth and increases the adoption of the digital channel. Having a premium digital experience will help find new customers while improving the current digital penetration. We're creating the first holistic investment solution in the Turkish market that pushes the user experience to global market standards while promoting user-centric methods and user experience.
Project Duration: The project started in September 2021 in Istanbul and will be released in March 2023 in Istanbul.
Operation Flow: The homepage is the entry point of the experience, aggregating all the most urgent actions and every insight regarding the financial situation of the user. In investment tab, the user can see the recent activities on their portfolios, easily deep dive on details but keeping an overview of the overall financial situation. In banking tab, the user has access to all the daily banking functionalities and products, but is also able to personalise the page to display the most important actions on top of it.
Patents: Copyrights belong to Odeabank A.S, 2023
Team Members: Odeabank CX Design Team
Image Credits: Image #1: Creator Odeabank CX & Design Team, 2023
Image #2: Creator Odeabank CX & Design Team, 2023
Image #3: Creator Odeabank CX & Design Team, 2023
Image #4: Creator Odeabank CX & Design Team, 2023
Image #5: Creator Odeabank CX & Design Team, 2023
Video Credits: Creator Hatice Anil Serim, 2023