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Daity Galaxy Пакување за сладолед by Mohsen Koofiani

Daity Galaxy Пакување за сладолед by Mohsen Koofiani is a highly esteemed winner of the very prestigious 2024 Бронзена награда A' Design Award in Дизајн на пакување Competition Category.


БронзенаПакување· 2024

Daity Galaxy Пакување за сладолед

by Mohsen Koofiani

Client: Daity Galaxy

Бронзена награда A' Design Award Winner in Пакување Category

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Verified Award Winner

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Colors

The Design

About Daity Galaxy Пакување за сладолед

Дизајнот на пакувањето за сладолед ги покануе гледачите во причудлив свет на имагинација и восхит. Инспириран од слободниот дух на детскиот ум, тој буди носталгија, топлина и радост кај публиката од сите возрасти. Веселите бои и играчките илустрации раскажуваат единствени приказни што го будат внатрешното дете во секого. Секој детаљ е внимателно изработен за да предизвика љубопитност, додека употребата на техники со акварел додава мекост, емоција и уметничка длабочина на целокупниот дизајн.

The Recognition

About the Бронзена награда A' Design Award

Daity Galaxy Пакување за сладолед е добитник на Бронзената награда A' Design Award, високо престижно признание што се доделува на извонредни дизајни што се одликуваат со креативност, генијалност и лукавост. Бронзените добитници се доволно вешти и воодушевувачки креативни творби што го потврдуваат огромното искуство, имагинација и снаодливост на нивните дизајнери. Се очекува Daity Galaxy Пакување за сладолед да биде високо ценет, восхитуван и сакан предмет, значајно професионален и иновативен. Овој дизајн со Бронзена награда ги вклучува најдобрите практики во уметноста, науката, дизајнот и технологијата и се одликува со внимание кон деталите. Daity Galaxy Пакување за сладолед одлично ги задоволува потребите, ги допира желбите, ги маѓепсува чувствата и ја буди љубопитноста.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
In this ice cream packaging design, you enter a different children's world. It may seem that this idea is only for children, but this fantasy design style will take you to the fantasy world of children. Happy colors and different illustrations each tell you a story that makes you enter your childhood in an imaginative way. The design has many details that make the viewer more interested and curious.
Dimensions & Packaging
Capacity: 600 ml ice cream,
Tags
Ice Cream, Ice cream Package, Colorful, Package Design, Children, Imagination, Illustration
Production Technology
The illustration on the packaging was done with watercolor technique and the choice of colors was very researched and the mentality of children was taken advantage of with a little supervision. IML Applicable, Tamper Evident, Microwave capability, freezer capability
Design Challenge
The most difficult part of the project was reaching the common point of children's mental images in the research and the final result.
Research
Type of research: field and spot research, research goals: knowing children's emotions and understanding color in them, collecting data and research tools: using multiple characters for each design, and children's freedom in choosing colors. Participants: children between 7 and 12 years old. Research Impact: The viewer's desire to see the final design and the effective outcome of the design
Inspiration
This design is inspired by children's fantasy worlds. In the pictures, each child imagines himself in a special fantasy world according to each flavor of ice cream. The design of children's world needs to know their spirit, and for this design, necessary research has been done and children's mentality has been used.
Project Duration
This project started in March 2023 and continues until now in Shiraz, Iran
Operation Flow
The nature of ice cream always has a sense of happiness and dream for both children and adults. Therefore, showing and depicting a world with happy and carefree colors used in packaging along with cartoon characters and a fantasy-dream atmosphere can be very effective. Special imagery and attractive color are the key tools of this packaging for better interaction and impact.
Patents
Idea & Package Design: Mohsen Koofiani
Image Credits
All of the images: Illustrator / Creator: Mohsen Koofiani

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