Jingting Mountain Scenic Area Идентитет на бренд by Zhejiang Gongshang University is a highly esteemed winner of the very prestigious 2024 Бронзена награда A' Design Award in Графички дизајн, илустрација и визуелна комуникација Competition Category.
БронзенаГрафика· 2024
Jingting Mountain Scenic Area Идентитет на бренд
by Zhejiang Gongshang University
Client: Anhui · Jingting Mountain Scenic Area
Бронзена награда A' Design Award Winner in Графика Category
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About Jingting Mountain Scenic Area Идентитет на бренд
Планинско видиковско подрачје Џингтинг е идентитет на бренд создаден за значајно видиковско подрачје и национален шумски парк во провинцијата Анхуи, Кина. Идентитетот се заснова на идејата за културно истражување преку сликарство, така што посетата дава чувство на пргледување низ свиткана слика (свиток). Планински пејзажи, форми на павилјони, спокојни облаци, диви жерави, а исто и локалниот бел ликер и зелен чај се вткаени во графичкиот јазик. Шест помошни графики го поддржуваат главниот знак и можат да се применат во многу различни контексти. Дизајнот го заменува претходниот имиџ со ограничена привлечност и е погоден за дигитални медиуми.
The Recognition
About the Бронзена награда A' Design Award
Jingting Mountain Scenic Area Идентитет на бренд е добитник на Бронзената награда A' Design Award, високо престижно признание што се доделува на извонредни дизајни што се одликуваат со креативност, генијалност и лукавост. Бронзените добитници се доволно вешти и воодушевувачки креативни творби што го потврдуваат огромното искуство, имагинација и снаодливост на нивните дизајнери. Се очекува Jingting Mountain Scenic Area Идентитет на бренд да биде високо ценет, восхитуван и сакан предмет, значајно професионален и иновативен. Овој дизајн со Бронзена награда ги вклучува најдобрите практики во уметноста, науката, дизајнот и технологијата и се одликува со внимание кон деталите. Jingting Mountain Scenic Area Идентитет на бренд одлично ги задоволува потребите, ги допира желбите, ги маѓепсува чувствата и ја буди љубопитноста.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- As a key scenic area and national forest park, Jingtingshan Scenic Area in Anhui Province has a brand that is different from other traditional design brands in China. It changed the traditional business model and communication methods, creating a new era of scenic area development with a new brand image. The old brand image had a relatively narrow audience. Our design appeals to a wider audience and is more suitable for dissemination in the digital information background.
- Dimensions & Packaging
- We have designed six auxiliary graphics for the Jingtingshan brand, which can be applied in various scenarios. Each graphic showcases the unique features of the Jingtingshan scenic area, including the countless works left behind by more than 300 famous poets and painters in history, as well as the enchanting mountain scenery. The graphics also highlight the distinctive pavilions and towers, as well as the locally produced "baijiu" (white liquor) and "green tea" of Jingtingshan.
- Tags
- Scenic Area, Digital, Renewal, Poetry and Painting, Chinese style
- Production Technology
- In our creative design for the new brand, we focus on the concept of cultural exploration through painting and have incorporated elements such as mountain views, pavilion styles, serene clouds and wild cranes, and the flavor of local wine and tea. The new design creates a tour experience that feels like walking in a scroll painting at Jingtingshan, allowing visitors to explore the cultural heritage of thousands of years.
- Research
- The new brand of the scenic area was widely promoted across various types of media and has led to the development of a series of cultural and creative brands based on the new brand image. It has garnered extensive attention from individuals across various sectors of society and attracted tourists from all over the world to the scenic area, resulting in a significant increase in visitor numbers. This has generated greater economic benefits for the area.
- Inspiration
- In our creative design for the new brand, we focus on the concept of cultural exploration through painting. We created a design that allows visitors to experience Jingtingshan like walking in a scroll painting. We also designed six auxiliary graphics for the Jingtingshan brand, each showcasing the unique features of the scenic area. Over 300 famous poets and painters have left countless poems and paintings throughout history. Enchanting mountain views of this place also merged in our design.
- Project Duration
- The project started its design phase in Hangzhou in May 2022 and was completed in February 2023. It was officially launched in Xuancheng, Anhui Province, in March 2023.
- Team Members
- Designer: Kan Zhao
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