35 Anos Shalon Логотип by Eluan Araujo is a highly esteemed winner of the very prestigious 2024 Бронзена награда A' Design Award in Графички дизајн, илустрација и визуелна комуникација Competition Category.
БронзенаГрафика· 2024
35 Anos Shalon Логотип
by Eluan Araujo
Client: Ash Midia
Бронзена награда A' Design Award Winner in Графика Category
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The Design
About 35 Anos Shalon Логотип
Оваа ексклузивна прослава обезбедува посебна атмосфера за сите учесници, без разлика на возраст или потекло. Тоа е повеќе од значаен настан; тоа е покана да се споделат значајни моменти, да се зајакнат врските и да се искуси духовност вкоренета во традицијата, но отворена за иновации. Во сценарио каде духовното искуство се преплетува со квалитетот на поминатото време, ова лого ја претставува институцијата и се истакнува со тоа што нуди не само комеморативен настан, туку и простор за откривање нови перспективи и прославување колективни достигнувања.
The Recognition
About the Бронзена награда A' Design Award
35 Anos Shalon Логотип е добитник на Бронзената награда A' Design Award, високо престижно признание што се доделува на извонредни дизајни што се одликуваат со креативност, генијалност и лукавост. Бронзените добитници се доволно вешти и воодушевувачки креативни творби што го потврдуваат огромното искуство, имагинација и снаодливост на нивните дизајнери. Се очекува 35 Anos Shalon Логотип да биде високо ценет, восхитуван и сакан предмет, значајно професионален и иновативен. Овој дизајн со Бронзена награда ги вклучува најдобрите практики во уметноста, науката, дизајнот и технологијата и се одликува со внимание кон деталите. 35 Anos Shalon Логотип одлично ги задоволува потребите, ги допира желбите, ги маѓепсува чувствата и ја буди љубопитноста.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The created brand adheres to basic shapes to enhance comprehension, considering that many members of the institution are elderly and may have limited education. This approach improves visibility, even from a distance, for the numeral, and upon closer observation, it contains additional information that contributes to the artwork. Embracing the concept of "design for all," it seamlessly combines the simplicity of form with the intricacy of customization. The generated symbol, characterized by a vertical cut, represents a timeline that distinguishes ancient from modern times for the institution, also symbolized by the size of the depicted numbers. This symbolically conveys the strength and growth they've experienced over the 35 years of their journey. Children, youth, and adults alike can enjoy the material that marks a new phase in the celebratory journey for the institution's 35th anniversary.
- Dimensions & Packaging
- The size may vary because there are different types of products.
- Tags
- Branding, Graphic Design, Visual Identity, church
- Production Technology
- Many materials were used in the creation of the product, but primarily the use of a golden ratio grid was employed to aid in obtaining the shapes
- Design Challenge
- The crucial challenge was to infuse a modern concept into a notably traditional environment, known for its resistance to change. Balancing the historical perspective of tradition against the necessity for innovation demanded a delicate equilibrium. Additionally, social factors, such as community acceptance, posed a challenge to a project that aimed to be more modern, marking a new era for the church. They required elements like a timeline, the numerals for the 35th anniversary, and an expression of a cross to be incorporated into a single material that could articulate the institution's aspirations.
- Research
- A high-level celebration for the institution, a church where you can participate in this annual celebration in a grand event that was marked by its 35 years. Transforming a unique spiritual experience into a quality time. - Everyone can enjoy. - A place to experience something new and fulfilling.
- Inspiration
- The project developed for the church in celebration of its 35th anniversary reflects an approach to the fundamental values of the institution. The design of the piece is a visual representation of the brand's timeline, divided into two phases, symbolized by the numerals 3 and 5, which also represent a part of a cross, showing the spiritual journey of the institution and the fundamental principles that have guided the church to the present moment. Every detail of the design was conceived to provide a visual experience, symbolizing the simplicity and dedication that the church has provided to its faithful over the years. The tradition and modernity represented in the design signify the fusion of ancient values with contemporary demands. This project goes beyond being a commemorative piece; it is an artistic manifestation that captures the essence of the institution's foundation, offering the audience a brand that expresses their feelings and devotion, celebrating the time they have been in service. With this creation, the project brings achievements from the past, casting an optimistic gaze towards the future, where writing, design, and Christian symbolism converge in a work of art that signifies this time for the Shalon Church.
- Project Duration
- The institution celebrated its 35th anniversary in June 2023. Located in Paraná, Brazil.
- Operation Flow
- A story through time, a brand that represents everything the institution has gone through to get to this point.
- Team Members
- Eluan Araujo
- Image Credits
- Eluan Araujo - Ash Midia, 2023.
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