Heu 70th Anniversary Лого и Систем на визуелен идентитет by Li Tiebin is a highly esteemed winner of the very prestigious 2024 Сребрена награда A' Design Award in Графички дизајн, илустрација и визуелна комуникација Competition Category.
СребренаГрафика· 2024
Heu 70th Anniversary Лого и Систем на визуелен идентитет
by Li Tiebin
Client: Harbin Engineering University
Сребрена награда A' Design Award Winner in Графика Category
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- Verified Award Winner
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The Design
About Heu 70th Anniversary Лого и Систем на визуелен идентитет
Овој дизајн успешно го прикажува 70-годишниот развоен пат на училиштето. Преку проучување на податоци и истражување на кампусот, иновативно го применува методот на користење тотеми за изразување на наративната приказна. Интегрира елементи од историската култура на училиштето и технологијата за научно истражување. Сликите се поедноставени во симболи и реорганизирани за пренесување на пораката. Комбинирани со брановидни линии, формираат свечено лого со бројката 70, зајакнувајќи ја читливоста во дизајнерската комуникација. Го презентира единствениот шарм и исклучителните достигнувања на училиштето пред светот.
The Recognition
About the Сребрена награда A' Design Award
Heu 70th Anniversary Лого и Систем на визуелен идентитет е добитник на Сребрената награда A' Design Award, извонредно престижно признание што се доделува на врвни, прекрасни и импресивни дизајни. Сребрените добитници се исклучително бриљантни и многу креативни дела што ја покажуваат одличната стручност, талентот и проникливоста на нивните дизајнери. Се очекува Heu 70th Anniversary Лого и Систем на визуелен идентитет да биде прекрасно, примерно, извонредно професионално и длабоко иновативно дело. Овој дизајн со Сребрена награда е значаен, восхитуван пронајдок што придонесува за поместување на границите на уметноста, науката, дизајнот и технологијата. Heu 70th Anniversary Лого и Систем на визуелен идентитет е творба на која многумина и завидуваат, која ги буди желбите, носи позитивни чувства и предизвикува восхит и чудење.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- In 2023, Harbin Engineering University celebrated its 70th anniversary with the integration of historical elements of the university's development and symbolic graphics representing campus culture in the design of its anniversary logo and visual identity system. The aim was to showcase the university's unique charm and rich heritage while fostering a sense of unity and belonging among students and faculty, and collectively embracing a brighter future for the institution.
- Dimensions & Packaging
- The design specifications adhere to research, sketching, computer-aided design, ensuring compliance with printing standards, digital multimedia display specifications, and mold production manufacturing standards. In actual application and exhibition, it meets basic advertising display standards and construction display safety standards.
- Tags
- Logo, Visual Identity, Brand, Anniversary Celebration, University
- Production Technology
- Simplify complex graphics into clean designs, combining multiple shapes to create new patterns. For flat applications, utilize printing techniques, while for three-dimensional applications, use 3D model files to produce 3D badges. The production process must consider various usage scenarios and technologies.
- Design Challenge
- Firstly, the school has a rich cultural and historical heritage. It's essential to extract representative elements and express them in tangible forms while maintaining a unified visual presentation technique. Secondly, integrating common aesthetic issues in art to achieve the perfect balance between artistic expression and practical application of the design work is crucial.
- Research
- The research and collection of historical and cultural information about the school yielded specific data for extracting design languages and elements. By delving into these elements, the school's visual identity was transformed into graphical representations, providing material for the subsequent development of cultural and creative products. This process established a comprehensive approach to school brand visual design.
- Inspiration
- The design integrates symbolic elements of the university's historical features and campus culture incorporating marine equipment and the school's historical heritage. The intertwining of wave-like lines forms a concise and dignified "70", complemented by the main building of the university and historical time points from 1953 to 2023, creating the visual representation of the logo design. The primary colors are blue and red, symbolizing the ocean and historical heritage.
- Project Duration
- The project started in April 2022 in Shanghai and finished in July 2023 in Shanghai, and was exhibited in Harbin Engineering University in September 2023.
- Operation Flow
- The design project spanned one year, encompassing anniversary-related graphic prints, multimedia displays, and cultural and creative products. Both the design timeline and quality were crucial. With involvement from multiple stakeholders, effective coordination and communication with school departments facilitated the successful delivery of the design on the scheduled anniversary day, receiving acclaim.
- Team Members
- Li Tiebin
- Image Credits
- Li Tiebin, 2022.
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