The Impression of Feixi Постер by Feixi Digital Culture and Media is a highly esteemed winner of the very prestigious 2024 Железна награда A' Design Award in Графички дизајн, илустрација и визуелна комуникација Competition Category.
ЖелезнаГрафика· 2024
The Impression of Feixi Постер
by Feixi Digital Culture and Media
Client: Feixi Digital Culture and Media
Железна награда A' Design Award Winner in Графика Category
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- Verified Award Winner
- Verify Award Status for #160807
The Design
About The Impression of Feixi Постер
Впечатокот на Феикси е постер創иран за да ја претстави идентитетот на округот Феикси. Кинеските знаци за Феикси го формираат централниот визуелен елемент и се нацртани во калиграфски стил. Силуетата на првиот знак прикажува модерна архитектура и неодамнешни развитоци, како мостови, брзи железници и згради. Силуетата на вториот знак прикажува древни градби и историски културни локалитети. Калиграфијата е рачно нацртана, а потоа споена со избраните слики преку софтвер за уредување слики. Постерот е со димензии 297 на 210 милиметри.
The Recognition
About the Железна награда A' Design Award
The Impression of Feixi Постер е добитник на Железната награда A' Design Award, престижно признание што се доделува на добри дизајни што ги исполнуваат професионалните и индустриските барања очекувани од добро дизајнирани творби. Железните добитници ја покажуваат големата вештина, високата специјализација, стручното разбирање и креативниот капацитет на нивните творци. Се очекува The Impression of Feixi Постер да биде високо ценета, восхитувана и сакана творба што е практична и иновативна. Овој дизајн со Железна награда ги интегрира најдобрите индустриски практики и има компетентни технички карактеристики поврзани со знаење и талент. The Impression of Feixi Постер е почитуван за својата темелност и е дизајниран да го подобри квалитетот на животот и да помогне светот да стане подобро место.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The Chinese character "Feixi" serves as the central visual element, presented in a bit of artistic calligraphic form. The silhouette of the character "Fei" reflects the influence of modern architecture and iconic developments in Feixi County, while the silhouette of the character "Xi" represents the ancient buildings with historical and cultural imprints. This form of representation evokes a shared impression of the city among both locals and nonlocals, fostering a sense of emotional connection in the community.
- Dimensions & Packaging
- 297mmX210mm
- Tags
- Printed, Poster, Feixi, Design, Impactful, Visual
- Production Technology
- Once the creative direction and visual presentation strategy are confirmed, a calligraphic typeface is first created in a hand-drawing form. Representative elements are then selected and transformed into images, which are seamlessly integrated into the font design to ensure a coherent style. Pro image editing software is used to compose the layout, thereby enhancing visual layers and ensuring a smooth reading experience.
- Design Challenge
- The biggest challenge encountered in the design phase is to evoke emotional resonance and recognition from both new and long-time residents of Feixi at first glance. The key factor to achieving this lies in selecting the appropriate visual elements. For new residents, modernization and rapid progress are the aspects to highlight; for long-time residents, he deep historical and cultural legacy should be honored and exhibited.
- Research
- Feixi is home to some notable landmarks, including the Jinzhai Road Double A Daqiao Taohua Science and Innovation Valley Industrial Park. Among these, the Jinzhai Road Double A Bridge, a crucial transportation junction, was put into operation on June 2023. What the character “Xi” incorporates is significant historical and cultural sites of the county, such as the Sanhe Ancient Town and the former residence of Liu Ming, the first governor of Taiwan, both rich in history spanning over 2,500 years.
- Inspiration
- Feixi County has a time-honored historical and cultural legacy, but economic pressures drove many young individuals to seek employment elsewhere. However, the local economy has been driven to the fast lane in recent years. The introduction and development of industries have not only boosted economic progress, but also brought about drastic changes within the city. The design team aimed to visually document these perceptible urban changes.
- Project Duration
- The project kicked off on December 2023 in Feixi, wrapped up on January 2024 in Feixi, and posters were placed in March 2024 on outdoor and physical platforms, including bus stop ads in Feixi County.
- Operation Flow
- Upon the finalization of the design, the posters are placed on online and physical media platforms for public exposures. The inclusion of typical silhouette patterns, such as bridges, high-speed railways, and buildings, is visually associated with the title "Feixi”. These elements are crucial for effectively conveying information and conferring brand identity to the county.
- Team Members
- Creative Director: Liu Xinguang
Executive Director: Wei Wei
Designers: Wang Lei, Sun Hong, Xing Luyan, Zhao Chenyu
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