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Flores Дневен кревет by Joao Demele

Flores Дневен кревет by Joao Demele is a highly esteemed winner of the very prestigious 2026 Бронзена награда A' Design Award in Дизајн на мебел Competition Category.


БронзенаМебел· 2026

Flores Дневен кревет

by Joao Demele

Client: Karams

Бронзена награда A' Design Award Winner in Мебел Category

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The Design

About Flores Дневен кревет

Flores е дневен кревет дизајниран за опуштено седење и одмор. Парчето има кружна форма, а закривениот наслон непрекинато го обвиткува седиштето создавајќи чувство на заштитеност. Главниот волумен лежи на дискретна основа за стабилност, додека интегрираната странична масичка нуди површина за книги, пијалаци или лични предмети. Робусната внатрешна структура е комбинирана со пена со висока густина и мека тапацирана обвивка, со прецизни шевови што ги следат кривините. Страничната масичка е изработена од природно дрво на тенка метална конструкција.

The Recognition

About the Бронзена награда A' Design Award

Flores Дневен кревет е добитник на Бронзената награда A' Design Award, високо престижно признание што се доделува на извонредни дизајни што се одликуваат со креативност, генијалност и лукавост. Бронзените добитници се доволно вешти и воодушевувачки креативни творби што го потврдуваат огромното искуство, имагинација и снаодливост на нивните дизајнери. Се очекува Flores Дневен кревет да биде високо ценет, восхитуван и сакан предмет, значајно професионален и иновативен. Овој дизајн со Бронзена награда ги вклучува најдобрите практики во уметноста, науката, дизајнот и технологијата и се одликува со внимание кон деталите. Flores Дневен кревет одлично ги задоволува потребите, ги допира желбите, ги маѓепсува чувствата и ја буди љубопитноста.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
The piece features a generous circular geometry that encourages relaxed use. A curved backrest wraps continuously around the seat, creating a sense of enclosure and visual comfort.

The main volume rests on a discreet base for stability, while an integrated side table adds function without compromising formal clarity.

Soft, uniform upholstery enhances the tactile quality and highlights the precise stitching that follows the natural curves of the design.
Dimensions & Packaging
Finishes: Tissue and Wood

Measures:
Width - 144.0cm
Height - 77.0cm
Depth - 144.0cm
Tags
Daybed, Flora, Conforming, Nature, Design, Modern
Production Technology
The piece combines a robust internal structure with high-density foam, carefully shaped to preserve its curves and ergonomic comfort.

The upholstery is precisely applied to ensure visual continuity and a refined finish, following the organic lines of the design. The natural wood side table, supported by a discreet metal structure, provides strength while maintaining visual lightness.

The production process brings together craftsmanship and contemporary upholstery and woodworking techniques.
Design Challenge
The main challenge was balancing generous volumes with visual lightness. The continuous curves required careful attention to proportion, ergonomics, and upholstery tension to maintain refinement.

Integrating the side table seamlessly into the structure was also essential to preserve the fluidity of the design. The result is a piece that unites stability, softness, and functionality in a cohesive form.
Research
The Flores Daybed, designed by João Demele, is a design piece that reflects inspiration from nature, with an aesthetic that evokes the softness and elegance of flowers.
Inspiration
Flores is inspired by the organic qualities and quiet strength of nature. The piece interprets the idea of blooming through form and materiality. Like a flower emerging from the earth, its design begins with a solid base and unfolds into soft, welcoming curves.

The rounded volumes evoke the delicacy of petals, while the balanced relationship between structure and softness expresses a dialogue between firmness and lightness. The result is an object that conveys serenity, comfort, and a sense of timeless elegance.
Project Duration
The project began in 2023 and was published in 2024, in São Paulo, Brazil.
Operation Flow
The circular configuration supports a fluid and informal user experience. The continuous backrest allows different seating positions, functioning both as support and as a subtle enclosing element.

The integrated side table enhances interaction with the piece, providing a practical surface for personal objects, books, or beverages. This integration encourages longer stays and moments of pause, positioning the piece as a focal point for relaxation and gathering.
Team Members
João Demele
Mollde

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