Fun Community Project Визуелен идентитет на настан by Meng Shenhui is a highly esteemed winner of the very prestigious 2025 Сребрена награда A' Design Award in Графички дизајн, илустрација и визуелна комуникација Competition Category.
СребренаГрафика· 2025
Fun Community Project Визуелен идентитет на настан
by Meng Shenhui
Client: Shenzhen Chengmei Culture Communication Co., Ltd
Сребрена награда A' Design Award Winner in Графика Category
Verified Award Winner
Verify Award Status for #164645The Design
About Fun Community Project Визуелен идентитет на настан
Fun Community Project е визуелниот идентитет на јавен уметнички настан одржан во Шенжен. Дизајнот користи разиграна типографија, апстрактни уметнички графики и светли градиентни бои. Шест апстрактни графики се однесуваат на шесте јавни уметнички дела прикажани на настанот. Идентитетот е применет на билборди, печатени материјали, балонски фолии, книги, табли за претставување на уметничките дела и сценска конструкција. Изработени се и облека, капи и приврзоци за клучеви. Целта е да се поврзе уметноста со животот на заедницата и да се покани јавноста да учествува.
The Recognition
About the Сребрена награда A' Design Award
Fun Community Project Визуелен идентитет на настан е добитник на Сребрената награда A' Design Award, извонредно престижно признание што се доделува на врвни, прекрасни и импресивни дизајни. Сребрените добитници се исклучително бриљантни и многу креативни дела што ја покажуваат одличната стручност, талентот и проникливоста на нивните дизајнери. Се очекува Fun Community Project Визуелен идентитет на настан да биде прекрасно, примерно, извонредно професионално и длабоко иновативно дело. Овој дизајн со Сребрена награда е значаен, восхитуван пронајдок што придонесува за поместување на границите на уметноста, науката, дизајнот и технологијата. Fun Community Project Визуелен идентитет на настан е творба на која многумина и завидуваат, која ги буди желбите, носи позитивни чувства и предизвикува восхит и чудење.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This visual design utilizes interesting fonts, abstract artistic graphics combined with bright and warm colors to present the characteristics of the art event, as well as the trendy, fun, and joyful positioning of the activity. The strong visual tension can quickly attract the attention of the audience. The series of trendy material designs not only enhance interactivity but also strengthen the power of image communication.
- Dimensions & Packaging
- The material of the brand image of this activity is particularly large, which can not be summarized in a single size, printed into billboards, printing, balloon film, books, work introduction cards and scene construction, and the production of clothing, hats, key chains and other peripheral materials, which respectively have publicity value, use value and interaction.
- Tags
- Activities, Main Vision
- Production Technology
- Printed into billboards, printing, balloon films, books, work introduction boards and scene construction, and produced clothing, hats, key chains and other peripheral materials
- Design Challenge
- Event visual design should embody art, trends, and fun, integrating art seamlessly into community life, and connect with six artworks, enhancing the artistic sense with rich gradient colors, lively fonts to express fun, and the rich changes in graphics and colors express the various possibilities of public art intervening in space and interacting with the audience, highlighting a trendy, fun, and joyful attitude.
- Research
- One of the key activities of the 2024 Shenzhen Design Week branch venue Qiaocheng Fang "Fun Community Public Art Project" has created several highlight projects in the Qiaocheng Fang park area, including a 600-meter urban corridor, a 150-meter urban guest table, and 6 public art pieces. The aim is to organically integrate art with community life and inject new vitality into community development with the power of art.
- Inspiration
- This visual design uses abstract artistic graphics to express the 6 public art pieces displayed in the event, enhances the artistic sense with rich gradient colors, and uses lively fonts to express fun. The rich changes in graphics and colors express the various possibilities of public art intervening in space and interacting with the audience, highlighting a trendy, fun, and joyful attitude.
- Project Duration
- The project started in Shenzhen in February 2024 and was completed in Shenzhen in April 2024.
- Operation Flow
- This visually striking image helps to establish the brand recognition of the project so that the public can quickly recognise and remember it. Through visual design, the core values and emotions of the project are conveyed, with the establishment of an emotional connection with the public to enhance the sense of identity and belonging to the event and actively participate in it, and the public participates in the event by taking photos, sharing, etc. to increase the interactivity of the event.
- Patents
- Intellectual property rights：Meng Shenhui
/Shenzhen Chengmei Culture Communication Co., Ltd - Image Credits
- Example:Meng Shenhui
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