Thorn Metamorphosis Продуктна Анимација by Qzens Furniture Art Design is a highly esteemed winner of the very prestigious 2025 Сребрена награда A' Design Award in Дизајн на филмови, видео и анимации Competition Category.
СребренаФилм· 2025
Thorn Metamorphosis Продуктна Анимација
Client: QZENS Furniture - Art - Design
Сребрена награда A' Design Award Winner in Филм Category
Verified Award Winner
Verify Award Status for #170360The Design
About Thorn Metamorphosis Продуктна Анимација
Thorn Lighting ја трансформира најостриата форма на природата, трнот, во современ дизајнерски објект што ја отелотворува рамнотежата помеѓу тврдото и мекото, светлината и сенката. Инспирирано од метаморфозата на природата, ова осветлување ја симболизира силата, отпорноста и духовниот раст низ тешкотиите. Дизајнот ги спојува суровите, органски рабови со индустриските линии, рефлектирајќи ја убавината и надежта што се наоѓаат во предизвиците. Кинематографско искуство беше креирано користејќи Houdini, Redshift и напредни симулациски техники за визуелно да ја претстави оваа трансформација, спојувајќи го дивиот дух на природата со модерната естетика.
The Recognition
About the Сребрена награда A' Design Award
Thorn Metamorphosis Продуктна Анимација е добитник на Сребрената награда A' Design Award, извонредно престижно признание што се доделува на врвни, прекрасни и импресивни дизајни. Сребрените добитници се исклучително бриљантни и многу креативни дела што ја покажуваат одличната стручност, талентот и проникливоста на нивните дизајнери. Се очекува Thorn Metamorphosis Продуктна Анимација да биде прекрасно, примерно, извонредно професионално и длабоко иновативно дело. Овој дизајн со Сребрена награда е значаен, восхитуван пронајдок што придонесува за поместување на границите на уметноста, науката, дизајнот и технологијата. Thorn Metamorphosis Продуктна Анимација е творба на која многумина и завидуваат, која ги буди желбите, носи позитивни чувства и предизвикува восхит и чудење.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Over time, nature’s forms are shaped by human hands into industrial products. While this transformation sped up with the Industrial Revolution, the organic structures of nature continue to inspire design. Thorn Lighting transforms the thorn, one of nature’s harshest forms, into a modern design object. This process reflects the evolution into a functional product, while maintaining the wild and unique beauty of nature.
- Dimensions & Packaging
- The video was exported as an MP4 file, 16:9 aspect ratio, 3072x1728 resolution with H.264 compression at 24 FPS. A high quality MOV export is also available without as much compression but larger file size.
- Tags
- Thorn, Lighting, Nature, Metamorphosis, Transformation, Vfx, 3D, Cgi, Animation, Organic
- Production Technology
- Thorn’s cinematic was created using Houdini and rendered with Redshift on dual RTX 4090 GPUs. Final renders were composited in Nuke, edited in After Effects, and color graded in DaVinci Resolve. Starting from CAD data, Houdini’s procedural tools shaped its organic transformation. Vellum simulations drove the metamorphosis, while anamorphic CG cameras and lighting enhanced its cinematic feel. Product photos provided key references to achieve realistic material properties in the animation.
- Design Challenge
- Creating the right composition for this animation about the transformation of nature into an industrial lighting product was a challenge. It was a real challenge to model and synchronize the scenes that reflect the reality of nature, while at the same time harmonizing with the specially prepared music and conveying the intended emotions to the audience in an effective and cinematographic way.
- Research
- The effects of seasonal changes on nature were researched. Realistic seed, thorn, and leaf models were created, observing their wind-driven movements. 3D modeling was done based on the product's components. Multiple tests ensured accurate material textures. To capture true lighting and colors, recordings were made in various environments. A special composition was crafted to narrate the metamorphosis in sync with the animation.
- Inspiration
- Inspired by nature’s metamorphosis, Thorn Lighting transforms sharp thorns into light, symbolizing strength and beauty. Thorns, representing resilience and growth through adversity, serve as metaphors for spiritual evolution. Blending their raw edge with industrial lines, Thorn strikes a balance between harshness and softness, light and shadow. It reflects the human journey of finding beauty and hope in challenges, merging nature’s wild spirit with modern aesthetics and functionality.
- Project Duration
- The project started simultaneously in New York and Ankara in September 2023 and was completed in July 2024. The creation process of the work was spread across this timeline and was not continues.
- Operation Flow
- The cinematic was created to showcase the origin story of Thorn in an elegant and self-explanatory way. Its purpose is to take the audience on a small journey of transformation. The video is intended to be shared on social platforms and during events to create attraction around the product.
- Team Members
- Designer: Yılmaz DOĞAN
VFX Artist: Tuna ÜNALAN
Music: Yağız ORAL
Product Manufacturer: H.Ibrahim DOĞAN
Creative Direction: Hakan N. TÜRKMEN - Image Credits
- Tuna ÜNALAN
Yağız ORAL
Yılmaz DOĞAN
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