Zuojiang Huashan Day Бренд идентитет by Xinyi Li and Yichen Zhu is a highly esteemed winner of the very prestigious 2026 Бронзена награда A' Design Award in Графички дизајн, илустрација и визуелна комуникација Competition Category.
БронзенаГрафика· 2026
Zuojiang Huashan Day Бренд идентитет
Client: Zuojiang Huashan Day
Бронзена награда A' Design Award Winner in Графика Category
Verified Award Winner
Verify Award Status for #180237The Design
About Zuojiang Huashan Day Бренд идентитет
Zuojiang Huashan Day е бренд идентитет создаден за културен настан кој ја претставува карпестата уметност на Хуашан, локалитет на светското наследство во Гуангси, Кина. Идентитетот комбинира мотиви од 2000 години старите резби со современ графички дизајн. Фигурите во облик на жаба и шарите од бронзени тапани формираат кохерентен визуелен систем, а пинјин записот за Хуашан е стилизиран така што потсетува на текстурите на карпестите резби. Печатените материјали вклучуваат постери, хартиени кеси, визит-карти, каталог на карпестата уметност и силиконски нараквици. Целта е локалитетот на наследството да стане разбирлив за глобалната публика.
The Recognition
About the Бронзена награда A' Design Award
Zuojiang Huashan Day Бренд идентитет е добитник на Бронзената награда A' Design Award, високо престижно признание што се доделува на извонредни дизајни што се одликуваат со креативност, генијалност и лукавост. Бронзените добитници се доволно вешти и воодушевувачки креативни творби што го потврдуваат огромното искуство, имагинација и снаодливост на нивните дизајнери. Се очекува Zuojiang Huashan Day Бренд идентитет да биде високо ценет, восхитуван и сакан предмет, значајно професионален и иновативен. Овој дизајн со Бронзена награда ги вклучува најдобрите практики во уметноста, науката, дизајнот и технологијата и се одликува со внимание кон деталите. Zuojiang Huashan Day Бренд идентитет одлично ги задоволува потребите, ги допира желбите, ги маѓепсува чувствата и ја буди љубопитноста.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This Zuojiang Huashan Day brand identity uniquely merges 2000-year-old Huashan Rock Art motifs with modern internationalist design. Unlike generic cultural branding, it integrates iconic elements like frog-shaped figures and bronze drum patterns into a cohesive visual system, with Huashan pinyin styled to mimic cliff-carving textures. This fusion creates a globally resonant symbol that elevates the World Heritage Site's visibility and energizes Guangxi's cultural tourism.
- Dimensions & Packaging
- Posters: 297mm x 420mm A3 vertical
Paper bags: 320mm x 450mm x 120mm
Huashan Rock Art Directory: 240mm x 60mm
Business cards: 85mm x 54mm
Wristbands: 200mm x 20mm adjustable
All digital assets are provided in vector AI EPS and high resolution raster PNG PDF formats for versatile applications. - Tags
- Huashan Rock Art, Cultural Heritage Branding, Visual Identity, Contemporary Design, Cultural Tourism, Guangxi Culture, Heritage Design, Visual System
- Production Technology
- The brand identity system was created using vector graphic software (Adobe Illustrator) for scalable high-fidelity visual assets. Posters and the Huashan Rock Art Directory are printed on 250g matte art paper with CMYK offset printing. Paper bags use 230g coated paper with reinforced handles. Business cards are printed on 300g premium cardstock with UV spot coating and wristbands are made of durable water-resistant silicone.
- Design Challenge
- The key challenge was balancing Huashan Rock Arts' historical authenticity with a globally resonant modern design. It was necessary to respect the Luoyue culture without oversimplifying motifs and to technically translate 2000-year-old cliff textures into scalable vectors. This was resolved by combining high-resolution scans with iterative testing, ensuring the design honors heritage while engaging contemporary audiences.
- Research
- This cultural heritage revitalization project aimed to make Huashan Rock Art accessible globally via contemporary branding. Field research and expert interviews were conducted to extract motifs then Adobe Illustrator was used to create a modern visual system validated by cultural workers and designers. The result balances historical authenticity with modern aesthetics promoting cultural exchange and boosting Guangxis tourism
- Inspiration
- The project is inspired by Huashan Rock Art, a World Cultural Heritage Site preserving the rituals of the ancient Luoyue people. The goal was to revitalize this millennia-old heritage for a global audience. By extracting iconic rock art motifs, the design connects ancient civilization with contemporary design, creating a visual language that honors history while fostering cross-cultural exchange.
- Project Duration
- The project was initiated in March 2025 in Zhejiang,China,and completed in July 2025 in Zhejiang.
- Operation Flow
- This brand identity system is designed for the Zuojiang Huashan Day cultural event. Visual assets such as posters paper bags and wristbands are distributed to attendees to enhance event engagement. The directory showcases Huashan Rock Art sites providing cultural context. Digital files are also available for online promotion ensuring the design reaches both on-site and global audiences to amplify cultural influence.
- Team Members
- Xinyi Li
Yichen Zhu
Zeyu Wu - Image Credits
- Image #1: Designers Xinyi Li, Yichen Zhu, Zeyu Wu, Zuojiang Huashan Day, 2025.
Image #2: Designers Xinyi Li, Yichen Zhu, Zeyu Wu, Zuojiang Huashan Day, 2025.
Image #3: Designers Xinyi Li, Yichen Zhu, Zeyu Wu, Zuojiang Huashan Day, 2025.
Image #4: Designers Xinyi Li, Yichen Zhu, Zeyu Wu, Zuojiang Huashan Day, 2025.
Image #5: Designers Xinyi Li, Yichen Zhu, Zeyu Wu, Zuojiang Huashan Day, 2025.
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